Comment - Too much trust in numbers

For all the facts and figures quoted by marketing strategists, Chris Losh believes that intuition can sometimes be a more powerful weapon than a spreadsheet.

The Losh Cause – Trusting your instincts

27 October 2006

For all the facts and figures quoted by marketing strategists, Chris Losh believes that intuition can sometimes be a more powerful weapon than a spreadsheet.

New Zealand wine producers call for sustainable growth

30 January 2006

New Zealand wine has been an export success story, with the country’s Sauvignon Blanc in particular proving popular in many wine markets. But, writes David Robertson, the industry now faces the risk of growing too fast, putting its premium image and niche status in jeopardy.

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Comment - Too much trust in numbers

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