Comment - The UK: Iced tea? Not for me

Britvic Soft Drinks has just signed an exclusive bottling agreement with Pepsi Lipton International to distribute Lipton Ice Tea in the UK. The deal offers the brand growth potential but, Annette Farr suggests, to make significant progress Britvic is going to have to change the British mindset regarding iced tea.

View from A Farr – Brits still giving iced tea the cold shoulder

5 March 2009

Britvic Soft Drinks has just signed an exclusive bottling agreement with Pepsi Lipton International to distribute Lipton Ice Tea in the UK. The deal offers the brand growth potential but, Annette Farr suggests, to make significant progress Britvic is going to have to change the British mindset regarding iced tea.

RESEARCH: UK tea drinking is in decline

18 May 2005

Survey data published by market research company Mintel suggests that UK consumers are falling out of love with tea-drinking as other beverages such as coffee, herbal, fruit and speciality teas become increasingly popular.

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Comment - The UK: Iced tea? Not for me

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