Comment - The smoothie market
Coca-Cola’s purchase of a stake in leading UK smoothie brand Innocent could be a fillip for a sector that had grown rapidly but flagged last year, Annette Farr writes. It also sees Coke and PepsiCo extend their intense rivalry to another category.
The View from A Farr – Smooth(ie) move
7 April 2009
Coca-Cola’s purchase of a stake in leading UK smoothie brand Innocent could be a fillip for a sector that had grown rapidly but flagged last year, Annette Farr writes. It also sees Coke and PepsiCo extend their intense rivalry to another category.
Comment - An Innocent Drinks deal?
6 April 2009
News that smoothie giant Innocent Drinks has jumped into bed with The Coca-Cola Co. for GBP30m will prompt questions from the firm's ethical fan base, but is likely to boost the group's commercial prospects in the longer term.
UK: Innocent Drinks bunks up with Coca-Cola Co.
6 April 2009
The Coca-Cola Co. has secured a minority stake in UK smoothie company Innocent.
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