Comment - The Power of Bordeaux
Bordeaux not only has the most famous, most expensive wines in the world but casts a broad shadow, much to the chagrin of its competitors. Chris Losh sympathises with Bordeaux’s less famous rivals as they struggle for share of voice, thereby demonstrating Bordeaux’s uncanny ability to garner column inches.
The Losh Cause – Bordeaux's long shadow
17 July 2006
Bordeaux not only has the most famous, most expensive wines in the world but casts a broad shadow, much to the chagrin of its competitors. Chris Losh sympathises with Bordeaux’s less famous rivals as they struggle for share of voice, thereby demonstrating Bordeaux’s uncanny ability to garner column inches.
FRANCE: Bordeaux exports continue to rise
11 April 2006
Exports of Bordeaux wine rose 7% in the three months to the end of February, according to figures announced yesterday (10 April) by the Conseil Interprofessionnel du Vin de Bordeaux.
FRANCE: Bordeaux wine heavyweights defend region
30 January 2006
Three of the leading figures in the Bordeaux industry have slammed criticism of the region and urged the French wine business to follow Bordeaux’s lead in tackling the industry’s problems.
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