Comment - The Havana Club War

With the battle between Pernod Ricard and Bacardi over the name Havana Club entering a new phase following Bacardi’s decision to launch its own rum of the same name in the US, Chris Losh asks whether Bacardi’s move is a legitimate step by a wronged company or a cynical attempt to cash in on another brand’s success.

The Losh Cause – Havana Clubs

18 August 2006

With the battle between Pernod Ricard and Bacardi over the name Havana Club entering a new phase following Bacardi’s decision to launch its own rum of the same name in the US, Chris Losh asks whether Bacardi’s move is a legitimate step by a wronged company or a cynical attempt to cash in on another brand’s success.

What happened when? The history of Havana Club

18 August 2006

Like most legal battles, the row over Havana Club between Bacardi and Pernod Ricard has enough twists and turns to get even the smartest drinks exec in a state. So, sit back, relax and take a look through this chronology of what happened to Havana Club and when.

UPDATE: Pernod clarifies Bacardi lawsuit

16 August 2006

Pernod Ricard has clarified details of its lawsuit against Bacardi. The French company said today (16 August) that it believes Bacardi is misleading consumers by relaunching a rum called Havana Club when its version is made in Puerto Rico. Pernod also disputes Bacardi’s claims to be the owner of the brand in the US.

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Comment - The Havana Club War

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