Comment - The future for Stolichnaya
Pernod Ricard’s success in landing Absolut vodka has cast doubt over the future of Stolichnaya, currently marketed internationally by Pernod but which the French company will now be looking to offload. Prior to the Absolut deal, Pernod had been seeking to buy Stoli but the complicated issues over the brand’s ownership hampered those ambitions. Now, writes Patience Gould, the logical solution would be for Beam Global, which was pipped to the Absolut prize by Pernod, to make a move for Stoli.
Comment - Whither Stolichnaya…
10 April 2008
Pernod Ricard’s success in landing Absolut vodka has cast doubt over the future of Stolichnaya, currently marketed internationally by Pernod but which the French company will now be looking to offload. Prior to the Absolut deal, Pernod had been seeking to buy Stoli but the complicated issues over the brand’s ownership hampered those ambitions. Now, writes Patience Gould, the logical solution would be for Beam Global, which was pipped to the Absolut prize by Pernod, to make a move for Stoli.
GLOBAL: “We did our best" with Stolichnaya – Pernod Ricard
3 April 2008
Pernod Ricard has hailed its purchase of Vin & Sprit as a "transforming deal", despite the loss of the Stolichnaya vodka brand.
UK: Pernod Ricard no nearer to closing Stolichnaya deal
17 December 2007
Pernod Ricard is not as close as some reports may suggest to sealing a deal to acquire vodka brand Stolichnaya.
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Comment - The future for Stolichnaya
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