Comment - Take good care of your brands
How long can a brand hang on to its image while acting in a way that contradicts it? How long before the drink-buying public cotton on that there is a dislocation between the fine words and the grubbier deeds? Chris Losh considers the damage done to a brand when price becomes a selling point.
Comment - The erosion of brands
29 September 2009
How long can a brand hang on to its image while acting in a way that contradicts it? How long before the drink-buying public cotton on that there is a dislocation between the fine words and the grubbier deeds? Chris Losh considers the damage done to a brand when price becomes a selling point.
UK: InBev UK drops Artois beers to focus on Stella
2 December 2008
InBev is dropping two members of its Artois beer portfolio in the UK.
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Comment - Take good care of your brands
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