Comment - South Africa's wine marketing
A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: ‘DNA SA – a Brand Blueprint for South African Wine’. Will this approach help the nation steal greater share from its competitors? Chris Losh looks for holes.
The Losh Cause - South Africa's wine marketing misses a beat?
27 October 2009
A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: ‘DNA SA – a Brand Blueprint for South African Wine’. Will this approach help the nation steal greater share from its competitors? Chris Losh looks for holes.
S AFRICA: South African wine exports climb in year to May - figures
8 July 2009
Wine exports from South Africa have recorded a marked increase in volumes for the year to the end of May, according to recent figures.
S AFRICA: WoSA drops Cape Wine for World Cup
4 June 2009
Wines of South Africa is dropping its biennial trade fair, Cape Wine, next year to focus its funds and efforts on the FIFA World Cup.
just the answer – Wines of South Africa
30 September 2008
The fifth biennial Cape Wine trade show was held in Cape Town last week. Olly Wehring visited the show and while there spoke with Su Birch, CEO of Wines of South Africa (WoSA), about the challenges and opportunities ahead for South African wine internationally.
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