Comment - Smoothie move into juice arena

Innocent has blazed a trail in the smoothie category but as these drinks have become more popular, juice companies have looked to capitalise by launching their own products. Now Innocent has retaliated by creating its own juice brand and, writes Annette Farr, the company has once again demonstrated considerable self-confidence by launching a new premium product at a time when consumers are tightening their belts.

The View from A Farr – Smooth move

21 August 2008

Innocent has blazed a trail in the smoothie category but as these drinks have become more popular, juice companies have looked to capitalise by launching their own products. Now Innocent has retaliated by creating its own juice brand and, writes Annette Farr, the company has once again demonstrated considerable self-confidence by launching a new premium product at a time when consumers are tightening their belts.

UK: Innocent and Carbon Clear tree campaign returns

28 April 2008

UK smoothie company Innocent is once again teaming up with Carbon Clear in the UK to launch another Buy One Grow One Tree campaign, following the success of last year's.

UK: ASA rejects complaints over Innocent

2 April 2008

Innocent Smoothies’ advertising has been defended by The Advertising Standards Agency (ASA) after soft drinks companies claimed its adverts were misleading.

UK: Innocent admits guilt over advert claims

4 October 2007

The Advertising Standards Authority in the UK has pulled up Innocent for an advert that claimed its smoothie detoxified the body.

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Comment - Smoothie move into juice arena

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