Comment - Reasons to be cheerful for soft drinks
The fact that bad news travels faster than good, and is certainly more likely to make the headlines, is not lost on UK soft drinks companies, so it is somewhat surprising that the British Soft Drinks Association (BSDA) is only just getting around to appointing a media manager. Annette Farr welcomes the move.
The View from A Farr – Speaking up for soft drinks
23 January 2007
The fact that bad news travels faster than good, and is certainly more likely to make the headlines, is not lost on UK soft drinks companies, so it is somewhat surprising that the British Soft Drinks Association (BSDA) is only just getting around to appointing a media manager. Annette Farr welcomes the move.
UK: BSDA dismisses soft drink caffeine claim
8 January 2007
The British Soft Drinks Association has moved to dismiss claims that caffeine is present in some soft drinks purely to make them more addictive to consumers.
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