Comment - Is brand 'Scotch' due a makeover?

It takes a brave man to question the assumptions of a business that, to all intents and purposes, is riding the crest of a wave, but that is what happened in Scotland this month, Chris Brook-Carter reports.

COMMENT: Is brand 'Scotch' due a makeover?

24 September 2007

UK: Interest in Scotch innovation working party grows

11 September 2007

Interest in the working party on Scotch whisky image and innovation, organised by the World Whiskies Conference, has grown to the extent that a second session has been organised.

UK: Pan-industry group to investigate Scotch image and innovation

17 August 2007

Leading figures in the Scotch whisky industry are to form a pan-industry working party to investigate the question of image and innovation in Scotch. The debate will be led by the World Whisky Conference (WWC) and is being supported by just-drinks.