Comment - Innovation in soft drinks and water

The soft drinks and water industries hailed the beginning of the 21st century as a brave, new world for the two categories. Looking back, Annette Farr hails the major role played by innovation over the last ten years, and considers the perils and pitfalls for NPD moving forward.

Comment - Soft Drinks & Water - Legislation Hinders Innovation?

12 January 2010

The View from A Farr - Fighting against the Fat Tax

20 October 2009

There's no doubt what's currently exercising the minds of beverage executives in the US - the threat of a Federal CSD tax. Now that President Obama has said the idea is worth investigating the ante has been upped and the industry's leading companies are aggressively fighting their corner – and, argues Annette Farr, with justification.

The View from A Farr - Soft drinks attackers: Just chill out

22 September 2009

As the attacks on the soft drinks and bottled water industries grow increasingly vocal around the world, companies in the two categories have looked to products offering whatever the consumer wants. Maybe, Annette Farr argues, the detractors ought to look at some of the more relaxing alternatives on offer.