Comment - Heineken and FEMSA Cerveza
Today, we welcome the editor of Brewers' Guardian, Larry Nelson, into the just-drinks fold. In the first of his monthly rants and raves, Larry considers what Heineken got for its money last week, when it acquired FEMSA's Mexican beer business, FEMSA Cerveza.
Comment - Nelson's Column - Heineken and FEMSA Cerveza - a likely marriage?
19 January 2010
Today, we welcome the editor of Brewers' Guardian, Larry Nelson, into the just-drinks fold. In the first of his monthly rants and raves, Larry considers what Heineken got for its money last week, when it acquired FEMSA's Mexican beer business, FEMSA Cerveza.
In the Spotlight - Heineken swallows FEMSA
15 January 2010
Heineken surprised many observers with the timing and swiftness of its deal to acquire FEMSA Cerveza, announced this week. Here's what analysts and other media have been saying about the deal.
MEXICO: Heineken to acquire FEMSA Cerveza
11 January 2010
Heineken has signed a deal to acquire FEMSA Cerveza, Mexico's second largest brewer, in a deal worth EUR3.8bn (US$5.5bn).
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Comment - Heineken and FEMSA Cerveza
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