Comment - Coca-Cola Co. goes niche

This week, The Coca-Cola Co. snapped up niche US firm Fuze Beverage. The acquisition signals a realisation from Coca-Cola Co. that it needs to bolster its presence outside the carbonates market in the US. Dean Best reports.

COMMENT: Coca-Cola Co. lights a Fuze

2 February 2007

This week, The Coca-Cola Co. snapped up niche US firm Fuze Beverage. The acquisition signals a realisation from Coca-Cola Co. that it needs to bolster its presence outside the carbonates market in the US. Dean Best reports.

US: Coca-Cola Co. snaps up Fuze Beverage

1 February 2007

The Coca-Cola Co. has bolstered its non-carbonates portfolio with the acquisition of US firm Fuze Beverage.

US: CCE adds to AriZona Iced Tea offering

15 November 2006

Coca-Cola Enterprises is adding to its iced tea portfolio in the US.

US: PepsiCo acquires Izze Beverage Co.

27 September 2006

Soft drinks and food giant PepsiCo has acquired the Colorado-based drinks company Izze Beverage Company, which produces all-natural, sparkling fruit juices, for an undisclosed sum.

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Comment - Coca-Cola Co. goes niche

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