Comment - Coca-Cola Co. goes niche
This week, The Coca-Cola Co. snapped up niche US firm Fuze Beverage. The acquisition signals a realisation from Coca-Cola Co. that it needs to bolster its presence outside the carbonates market in the US. Dean Best reports.
COMMENT: Coca-Cola Co. lights a Fuze
2 February 2007
This week, The Coca-Cola Co. snapped up niche US firm Fuze Beverage. The acquisition signals a realisation from Coca-Cola Co. that it needs to bolster its presence outside the carbonates market in the US. Dean Best reports.
US: Coca-Cola Co. snaps up Fuze Beverage
1 February 2007
The Coca-Cola Co. has bolstered its non-carbonates portfolio with the acquisition of US firm Fuze Beverage.
US: CCE adds to AriZona Iced Tea offering
15 November 2006
Coca-Cola Enterprises is adding to its iced tea portfolio in the US.
US: PepsiCo acquires Izze Beverage Co.
27 September 2006
Soft drinks and food giant PepsiCo has acquired the Colorado-based drinks company Izze Beverage Company, which produces all-natural, sparkling fruit juices, for an undisclosed sum.
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