Comment - Coca-Cola at Christmas

Continuity of brand message may be sound marketing practice, but Annette Farr wonders whether Coke’s Christmas advertising chimes with the times. Rather than re-running old ads, she suggests Coke could have taken a bold environmental theme this Christmas, thereby tapping into growing consumer consciousness regarding ethical issues.

The View from A Farr – Coke can do better

13 December 2007

Continuity of brand message may be sound marketing practice, but Annette Farr wonders whether Coke’s Christmas advertising chimes with the times. Rather than re-running old ads, she suggests Coke could have taken a bold environmental theme this Christmas, thereby tapping into growing consumer consciousness regarding ethical issues.

US: Coca-Cola premieres seasonal TV advertising

21 November 2007

Coca-Cola North America has unveiled a new television advert aimed at family audiences across the US.

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Comment - Coca-Cola at Christmas

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