Comment - Challenging climate for soft drinks

Rising raw material prices and fuel costs, new regulatory pressures and adapting their businesses to meet environmental concerns represent a daunting cocktail of challenges for soft drinks companies to cope with. And, Annette Farr writes, while the soft drinks industry has a reputation for resourcefulness and adaptability, the current conditions look set to stretch this to the limit.

The View from A Farr – Challenging climate

29 April 2008

Rising raw material prices and fuel costs, new regulatory pressures and adapting their businesses to meet environmental concerns represent a daunting cocktail of challenges for soft drinks companies to cope with. And, Annette Farr writes, while the soft drinks industry has a reputation for resourcefulness and adaptability, the current conditions look set to stretch this to the limit.