Comment - All aboard the vodka bandwagon

The vodka sector’s capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.

Pot of Gould – The voddy brandwagon rolls on

22 February 2007

The vodka sector’s capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.

SWEDEN: V&S bullish on future as speculation mounts

2 February 2007

V&S Group has insisted it can do more to drive profits and boost the value of the business. The comments came after V&S chief executive Bengt Baron said the Swedish state-owned company is not yet “at its peak”.

BERMUDA/NZ: Bacardi in formal 42 Below offer

3 November 2006

Bacardi has formally tabled its takeover offer for New Zealand spirits group 42 Below. The privately-owned spirits giant announced its move for 42 Below last month when it set out its plans to buy the company for US$91m.

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Comment - All aboard the vodka bandwagon

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