Comment - A 'sparkling' revamp for CSDs
Coca-Cola has decided to refer to carbonated soft drinks (CSDs) as ‘sparkling beverages’ in all its communications, at a time when major soft drinks producers are looking to address the unhealthy image and declining sales of fizzy drinks with healthier product launches. Annette Farr assesses their chances of success.
The View from A Farr – Sparkling comeback
10 April 2007
Coca-Cola has decided to refer to carbonated soft drinks (CSDs) as ‘sparkling beverages’ in all its communications, at a time when major soft drinks producers are looking to address the unhealthy image and declining sales of fizzy drinks with healthier product launches. Annette Farr assesses their chances of success.
US: Coke to launch "enhanced" Diet offering
26 February 2007
The Coca-Cola Company plans to launch a version of Diet Coke enhanced with vitamins and minerals this year.
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