Comment - A new flavour does not an innovation make

Innovation is a much banded-about word in the world of soft drinks. And nobody likes to bang on more about innovation than The Coca-Cola Co. The company's global strength and leading status stems from one drink - classic Coca-Cola – yet every new cola variant is still heralded as being innovative, claims Annette Farr.

The View from A Farr - When is innovation not innovation?

13 August 2009

Innovation is a much banded-about word in the world of soft drinks. And nobody likes to bang on more about innovation than The Coca-Cola Co. The company's global strength and leading status stems from one drink - classic Coca-Cola – yet every new cola variant is still heralded as being innovative, claims Annette Farr.

US: Coca-Cola Co trials Vio "fizzy milk"

28 July 2009

Coca-Cola Co is trialling a fizzy milk drink called Vio exclusively in the New York City metro area.

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Comment - A new flavour does not an innovation make

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