Comment - 42 Below

While the hip vodka brand 42 Below has made quite a splash in the premium vodka market, it is the brand’s growth potential in this vibrant category that tempted Bacardi to part with US$91m, and few observers think the company has taken a major risk in doing so. Chris Brook-Carter runs his eye over Bacardi’s latest acquisition.

CBC - If you ask me... 42 Below

13 October 2006

While the hip vodka brand 42 Below has made quite a splash in the premium vodka market, it is the brand’s growth potential in this vibrant category that tempted Bacardi to part with US$91m, and few observers think the company has taken a major risk in doing so. Chris Brook-Carter runs his eye over Bacardi’s latest acquisition.

BERMUDA/NZ: Bacardi acquires 42 Below

27 September 2006

Bacardi has announced that it is to acquire the New Zealand spirits company 42 Below in an all-cash deal valuing the company at NZ138m (US$91m).

NZ: Australian growth a priority for 42 Below

30 May 2006

Super-premium New Zealand vodka 42 Below is aiming to double sales in neighbouring Australia as its international expansion strategy continues.

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Comment - 42 Below

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