Bottled water and the summer - a match made in heaven?
Today (15 July) is known as St Swithin's Day in the UK. According to folklore, if it rains on St Swithin's Day it will rain for the next 40 days in succession.* The British are, of course, fixated by weather, as evidenced by last month's heatwave. Whenever temperatures soar and the sun comes out, the nation goes into weather overdrive. “Mad dogs and Englishmen go out in the midday sun” wrote Noel Coward, not without some justification. Annette Farr looks at the opportunities open to water compan
Focus - Bottled water producers pray for day in the sun
15 July 2009
Today (15 July) is known as St Swithin's Day in the UK. According to folklore, if it rains on St Swithin's Day it will rain for the next 40 days in succession.* The British are, of course, fixated by weather, as evidenced by last month's heatwave. Whenever temperatures soar and the sun comes out, the nation goes into weather overdrive. “Mad dogs and Englishmen go out in the midday sun” wrote Noel Coward, not without some justification. Annette Farr looks at the opportunities open to water companies from the heat of a summer.
GERMANY: Danone to open bottled water depot
10 July 2009
Danone Waters is to open a distribution centre at the northwest German Port of Duisburg to handle its Volvic and Evian brands.
UK: Bottled water will spring back to growth in 2010 - research
23 March 2009
Bottled water sales in the UK will continue to fall in 2009, but the category is on-track to recover in 2010, according to a new report.
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