Beer - Russia and the can
The growing Russian beer market is an undoubted success story for the brewers operating there. But, writes David Robertson, they have been aided and abetted by an unlikely ally in the form of an aluminium producer which took the unusual decision to advertise its product – the aluminium beer can – directly to consumers, helping to boost the popularity of buying beer in cans.
Aluminium producer’s ‘can do’ spirit helps Russian brewers
4 October 2006
The growing Russian beer market is an undoubted success story for the brewers operating there. But, writes David Robertson, they have been aided and abetted by an unlikely ally in the form of an aluminium producer which took the unusual decision to advertise its product – the aluminium beer can – directly to consumers, helping to boost the popularity of buying beer in cans.
US: Can maker Novelis posts Q1 loss
18 September 2006
US-based drinks can producer Novelis has posted its delayed first-quarter results and reported a net loss of US$74m.
UK: Rexam H1 hit by aluminium costs
24 August 2006
Rexam has posted a slide in profits for the first half of this year as aluminium costs soar.
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