Ballantine's - Pernod's next challenge

Pernod Ricard has a good record of turning brands around, and is likely to need all that experience to revive the flagging fortunes of ex-Allied Domecq Scotch whisky Ballantine’s. Brand director Peter Moore made no bones about the task facing the company when he discussed the brand’s future with Dean Best.

Pernod undaunted by Ballantine’s challenge

1 November 2006

UK: Chivas completes Ballantine's investment

6 October 2006

Chivas Brothers, the Scotch whisky and gin arm of Pernod Ricard, has completed the first step of its plan to “revitalise” its Ballantine’s brand.

Pernod's Allied forces - one year on

27 July 2006

The announcement of Pernod Ricard’s full-year sales figures this week coincided with the first anniversary of the company’s acquisition of Allied Domecq. Olly Wehring takes a look at the performances of Pernod’s brands – old and new – and looks at what the future holds for them.