Analysis - What the Ketel deal means for Absolut

In acquiring 50%-ownership and global distribution rights to premium vodka brand Ketel One Diageo confirmed its withdrawal from the auction for Absolut. Moreover, writes Ben Cooper, the move for Ketel One suggests the global market leader plans to give whichever company eventually wins Absolut a true run for its money in the premium vodka category.

Analysis - Ketel One deal gives Absolut bidders food for thought

14 February 2008

In acquiring 50%-ownership and global distribution rights to premium vodka brand Ketel One Diageo confirmed its withdrawal from the auction for Absolut. Moreover, writes Ben Cooper, the move for Ketel One suggests the global market leader plans to give whichever company eventually wins Absolut a true run for its money in the premium vodka category.

SWEDEN: Vin & Sprit dismisses false figures claims

12 February 2008

Vin & Sprit has shrugged off reports that the Swedish state exaggerated its prospective results in a prospectus used to promote the sale of the company.

GLOBAL: Diageo seals Ketel One deal, drops out Absolut race

6 February 2008

Diageo and the Nolet family will form a new company owning the exclusive global rights to sell, market and distribute Ketel One vodka, in a move that confirms Diageo is out of the running in the sale of Vin & Sprit.

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Analysis - What the Ketel deal means for Absolut

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