Analysis - The trouble with Coca-Cola Enterprises
The announcement of major restructuring and 3,500 job losses at Coca-Cola Enterprises (CCE) says as much about The Coca-Cola Company as it does about its largest bottler. Annette Farr examines the underlying reasons behind CCE’s current malaise and suggests it is Coca-Cola’s failure to keep pace with rival PepsiCo in product innovation that has been the bottler’s prime problem.
CCE pays heavy price for Coke’s lack of imagination
15 February 2007
The announcement of major restructuring and 3,500 job losses at Coca-Cola Enterprises (CCE) says as much about The Coca-Cola Company as it does about its largest bottler. Annette Farr examines the underlying reasons behind CCE’s current malaise and suggests it is Coca-Cola’s failure to keep pace with rival PepsiCo in product innovation that has been the bottler’s prime problem.
UPDATE: US/EUROPE: CCE to axe 3,500 jobs
13 February 2007
Coca-Cola Enterprises (CCE) chief executive John Brock has revealed that the “majority” of the company’s planned 3,500 job cuts will be in North America. Brock was speaking as the world’s largest bottler of Coca-Cola Co. products outlined a restructuring programme designed to boost its business in North America and Europe.
US: Unions again protest at CCE job cut "plans"
12 February 2007
US unions have again launched public protests at plans by Coca-Cola Enterprises to lay off “hundreds” of workers when the Coca-Cola Co. bottler opens a distribution depot in California later this month.
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Analysis - The trouble with Coca-Cola Enterprises
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