Analysis - Growth options for sports drinks

Once aimed more or less exclusively at serious athletes, sports drinks are now being targeted at mainstream markets as more and more consumers look to incorporate sporting activities into their lives. Meanwhile, the sports drinks category is becoming increasingly diverse as a result of constant product innovation by suppliers. Annette Farr reports.

ANALYSIS - Health awareness fuels growth in sports drinks

12 February 2008

Once aimed more or less exclusively at serious athletes, sports drinks are now being targeted at mainstream markets as more and more consumers look to incorporate sporting activities into their lives. Meanwhile, the sports drinks category is becoming increasingly diverse as a result of constant product innovation by suppliers. Annette Farr reports.

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24 January 2008

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Analysis - Growth options for sports drinks

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