Analysis: Coca-Cola's Blak struggle

The withdrawal of Coca-Cola’s Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies. Blak clearly did not take off with US consumers but, writes Annette Farr, in today’s market drinks companies may have to accept that flavours and concepts will have a limited shelf life, making constant innovation all the more vital.

ANALYSIS: (Coca-Cola) Blak to the drawing-board

6 September 2007

The withdrawal of Coca-Cola’s Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies. Blak clearly did not take off with US consumers but, writes Annette Farr, in today’s market drinks companies may have to accept that flavours and concepts will have a limited shelf life, making constant innovation all the more vital.

US: Coke withdraws Coca-Cola Blak

31 August 2007

Coca-Cola has confirmed that it is pulling its coke and coffee drink, Coca-Cola Blak, from the US market.

US: Coca-Cola Blak set for US launch

15 March 2006

Coca-Cola Co. is set to launch its cola-coffee beverage Coca-Cola Blak in the US.

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Analysis: Coca-Cola's Blak struggle

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