Absolut 
Insight - Fortune Brands to expand non-US sales (MEM)
20th November 2009
Fortune Brands, owner of Beam Global Spirits & Wine, expects to increase the proportion of its sales from outside of the US, group chief financial officer Craig Omtvedt has told an investor conference.
Read the full story >>- just the answer - Ketel One (REG)
5th November 2009
Back in February last year, the owners of the Ketel One vodka brand, the Netherlands-based Nolet family, announced a tie-up for the brand with Diageo. The deal not only signaled the end of Diageo's interest in the race to acquire Vin & Sprit's Absolut, but also gave the Nolets a helping hand with its premium vodka brand. Last week, Michelle Russell met with Bob Nolet, the vice president of Nolet Distillery and 11th generation family member. - FRANCE: Pernod Ricard shareholders approve dividend
3rd November 2009
Pernod Ricard shareholders have approved a cash dividend payment of EUR0.5 (US$0.74) per share for the French wine and spirit group's most recent fiscal year. - Insight: Pernod Ricard lifts industry spirits (REG)
22nd October 2009 - FRANCE: Pernod Ricard reports Q1 sales dip
22nd October 2009 - FRANCE: Pernod Ricard "cautiously optimistic", analysts expect Q1 drop (REG)
21st October 2009 - just the preview - Pernod Ricard Q1 (REG)
20th October 2009 - Product Launch – TRAVEL RETAIL: Pernod Ricard's Absolut Flavor of the Tropics (REG)
19th October 2009 - UK: Food Commission calls for tougher advert rules in cinemas (REG)
12th October 2009 - UK: Pernod Ricard extends Absolut Rock to travel retail (REG)
30th September 2009
Background
Updated: 26th March 2009
Absolut Vodka is one of the world’s largest brands of spirits. The premium vodka brand has enjoyed rapid growth, with almost 11m 9-litre cases sold in 2007, up from just 10,000 in 1979. Each bottle of Absolut vodka is produced in Åhus, in southern Sweden. The brand is owned by the French group Pernod Ricard, which acquired it when it bought the state-owned Swedish group Vin & Sprit for EUR5.69bn, a deal it closed in July 2008. Absolut's leading markets include the US, Sweden, Canada and Greece, as well as China, Brazil, India, Russia, Turkey, Germany, Spain, Poland, UK and Mexico. Some 500,000 bottles of Absolut Vodka are produced every day in the town of Åhus, in southern Sweden. The Absolut advertising campaign that ran from 1981 to 2007 was recognised by Advertising Age as one of the 20th century’s top 10 advertising campaigns.
Associated links:
http://absolut.com/
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