Wyborowa company news 
Round-Up - NPD: 2012 - The Year of Oddball Liquor Flavors
31 October 2012
Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom casts an eye at the more outre spirits launches of the last few months.
GLOBAL: Pernod Ricard readies Wyborowa relaunch
25 July 2012
Pernod Ricard is set to roll out a redesigned bottle for its Wyborowa vodka brand.
CUBA/FRANCE: Pernod Ricard exec shift sees Havana Club get new MD
4 August 2011
Pernod Ricard has confirmed a change of managing director at its Havana Club International JV, amid a raft of executive changes.
GLOBAL: Pernod Ricard confirms business reshuffle
26 July 2010
Pernod Ricard has confirmed the creation of a premium wines business division, while the drinks giant's managing director for distribution is to step down.
US: Pernod Ricard recruits WJ Deutsch for Luksusowa vodka push
26 January 2010
Pernod Ricard is looking to boost sales of potato vodka brand Luksusowa in the US after signing a distribution deal with WJ Deutsch & Sons.
GLOBAL: Pernod Ricard announces exec reshuffle
29 June 2009
Pernod Ricard has announced a series of executive management changes across its business, all effective from 1 July.
GLOBAL: Exec run-around at Pernod Ricard
7 April 2009
Pernod Ricard has confirmed a raft of executive appointments, following changes announced last month at its China business.
Preview - Looking ahead but not looking forward to 2009
22 January 2009
January may be the time to look forward to the coming year but few in the drinks industry will be eyeing the coming year with relish. However, given the pessimistic tone of virtually every market and economic forecast, it is hard to imagine 2009 being any worse than is being predicted. Olly Wehring offers his view of what’s in store for the drinks market.
The Losh Cause – Vodka must shift out of neutral
28 August 2008
Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh sees its success as a triumph of marketing over substance, and wonders whether consumer interest can be sustained if drinkers, like bartenders, begin looking to spirits with more flavour, product heritage and variety to offer, like gin and rum.
The Losh Cause – Fair question
7 May 2008
In anticipation of the London International Wine Fair, Chris Losh has put together a few questions, touching on some of the imponderable puzzlements of the drinks industry, for visitors to mull over, or perhaps fume over, on their way to the show. True to form, Chris has his own answers, which are likely to be as thought-provoking as the questions.
Pot of Gould – The (brand) name game
27 November 2007
There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.
Analysis - Potential bidders weigh up benefits of V&S move
13 June 2007
The Swedish spirits producer V&S Group is up for sale and, with the global premium vodka brand Absolut as its prime asset, has attracted much attention from major international players. Jeremy Cunnington of Euromonitor International weighs up the pros and cons of a move for V&S facing the likely bidders.
UK: UK launch for Wyborowa Exquisite
9 November 2006
Global drinks force Pernod Ricard has announced the UK launch of its super-premium vodka brand Wyborowa Exquisite.
