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The Losh Cause – Vodka must shift out of neutral

Chris Losh | 28 Aug 2008

Vodka is soon to take over from Scotch whisky as the most consumed spirit in the UK. But Chris Losh sees its success as a triumph of marketing over substance, and wonders whether consumer interest can be sustained if drinkers, like bartenders, begin looking to spirits with more flavour, product heritage and variety to offer, like gin and rum.

Comment - The (brand) name game

Patience Gould | 27 Nov 2007

There may be many facets to a winning marketing mix, but a strong brand name that captures the consumer’s imagination is clearly fundamental. Patience Gould looks at some notable hits and misses to get to the bottom of what defines successful branding.

Brands and bands

David Robertson | 8 Sep 2006

In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.

just-drinks.com editorial team | 22 Aug 2003

Vivian Imerman's baptism as CEO of the Scotch group Whyte and Mackay has been far from easy. A series of high profile casualties at the top of the company have been followed by news of further redundancies. Bernard Thompson takes stock of the company's position and looks at the options open to the new management.

Latest News

Whyte & Mackay's Vladivar Flavours

Olly Wehring | 14 Jun 2012

Whyte & Mackay's Vladivar Flavours

United Spirits cheers strong H1

Chris Mercer | 8 Nov 2011

United Spirits has reported strong double-digit rises in sales and profits for the first half of its fiscal year, lifted by both organic growth and the acquisition of Balaji Distilleries.

United Spirits reports strong Q1

Chris Mercer | 5 Aug 2011

United Spirits is seeking to expand its business in Asia and Africa on the back of a strong start to its fiscal year.

Beam Global exec joins Whyte & Mackay

just-drinks.com editorial team | 6 Jan 2009

Whyte & Mackay has poached an executive from Beam Global Spirits & Wine to head up its sales and marketing operations.

Whyte & Mackay readies Vladivar UK push

just-drinks.com editorial team | 16 Oct 2008

Whyte & Mackay has launched a new GBP1m (US$1.7m) advertising campaign for its Vladivar vodka brand in the UK.

United Spirits mulls energy drinks - report

just-drinks.com editorial team | 15 Apr 2008

United Spirits is contemplating a move into the energy drink sector in an effort to boost vodka sales, according to reports.

Whyte & Mackay to sponsor UK Boat Show

just-drinks.com editorial team | 30 Aug 2007

Whyte & Mackay has confirmed it will headline sponsor this year’s Earls Court Boat show in London.

United Spirits looks to up Indian vodka profile

just-drinks.com editorial team | 30 Aug 2007

United Spirits is mulling an expansion of its vodka offering in its home market, according to reports.

Whyte & Mackay cuts FY losses

just-drinks.com editorial team | 26 Jul 2007

Whyte & Mackay has reduced its losses in its last fiscal year, according to recently-released accounts.

UK: Whyte & Mackay boss steps down

just-drinks.com editorial team | 5 Jul 2007

Scotch whisky firm Whyte & Mackay’s group managing director has resigned.

UB Group closes Whyte & Mackay purchase

just-drinks.com editorial team | 16 May 2007

India’s UB Group has finally succeeded in snapping up Whyte & Mackay.

UB pursuit of Whyte & Mackay nears conclusion

just-drinks.com editorial team | 23 Mar 2007

India’s UB Group is close to finally sealing the takeover of UK distiller Whyte & Mackay, just-drinks understands. UB, headed by Indian billionaire Vijay Mallya, has pursued Whyte & Mackay since starting takeover talks in October.

UB begins Whyte & Mackay due diligence

just-drinks.com editorial team | 22 Feb 2007

India’s UB Group has embarked on the due diligence of long-time quarry Whyte & Mackay, just-drinks understands.

Whyte & Mackay chief denies UB "deal"

just-drinks.com editorial team | 19 Feb 2007

Vivian Imerman, chairman and chief executive at UK distiller Whyte & Mackay, has quashed reports that he has agreed a deal to sell the company to India’s UB Group. Imerman issued a robust statement after reports over the weekend claimed he had settled on a deal worth GBP550m (US$1.1bn) with UB chairman Vijay Mallya.

Two Whyte & Mackay directors quit

just-drinks.com editorial team | 5 Feb 2007

Two top directors have reportedly quit UK distiller Whyte & Mackay.

UB coy on Whyte & Mackay "final offer"

just-drinks.com editorial team | 9 Jan 2007

India’s UB Group has refused to confirm reports that it will not raise its bid for Whyte & Mackay ahead of a reported meeting between the two companies to finalise the deal.

UB nears Whyte & Mackay deal

just-drinks.com editorial team | 20 Dec 2006

India’s UB Group looks to be closing in on the acquisition of UK spirits group Whyte & Mackay after months of negotiations.

Whyte & Mackay says UB talks ongoing

just-drinks.com editorial team | 20 Nov 2006

Whyte & Mackay has confirmed it is still in talks with UB Group over a possible sale of the company to the Indian drinks titan.

UB "expects" Whyte & Mackay deal

just-drinks.com editorial team | 9 Oct 2006

India’s UB Group has said it expects to at least secure a distribution and licencing deal with UK distiller Whyte & Mackay.

Whyte & Mackay dismisses sale talk

just-drinks.com editorial team | 9 Oct 2006

Whyte & Mackay has dismissed reports in India that the UK distiller has been sold to UB Group - but admitted that it has received offers for parts of its business.

Whyte & Mackay ends Maxxium tie-up

just-drinks.com editorial team | 1 Sep 2006

Whyte & Mackay has taken the UK distribution of two key brands in-house after agreeing to end its contract with Maxxium. The UK distiller said today (1 September) that it would take over the UK distribution of Whyte & Mackay Scotch whisky and Vladivar vodka on 1 March next year.

Suitors eye buoyant Whyte & Mackay

just-drinks.com editorial team | 16 Aug 2006

Whyte & Mackay MD Bob Brannan has revealed the company has received “a number of approaches” from potential suitors as reports in India claim UB Group is eyeing the UK distiller’s brand portfolio.

W&M chief bullish as own-label prices rise

just-drinks.com editorial team | 31 Jul 2006

Whyte & Mackay managing director Bob Brannan has spoken of his confidence in the company’s future after revealing that retail prices of private-label Scotch were rising for the first time in 15 years.

Revamped Vladivar takes irreverent line

just-drinks.com editorial team | 31 May 2006

Repackaged vodka brand Vladivar is aiming to communicate its “irreverent and unconventional persona” in a marketing push in the UK market.

just-drinks.com editorial team | 6 Feb 2006

Several bidders are in the running for Whyte & Mackay’s Invergordon Distillers business and are conducting due diligence on the site, just-drinks understands.

just-drinks.com editorial team | 2 Dec 2005

Whyte and Mackay has said it is open to offers for its Invergordon distillery as it continues to restructure its business.

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