The Coca-Cola Company

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Soft drinks is losing the recycling game

A recent report from Greenpeace has condemned the world's largest soft drinks producers for not doing enough to address ocean pollution caus...

Same old song for Coca-Cola - Analysis

There was a bit of sparkle around The Coca-Cola Co's full-year results release yesterday as it was the first since CEO Muhtar Kent announced...

One of the older flavours in the soft drinks market has become one of the category's hottest new trends. Ginger is spicing things up with a wave of new product innovation sweeping through non-alcoholic beverages, from carbonated soft drinks and energy drinks to plant waters, healthful shots, and beyond.

Lucy Britner | 23 Mar 2017

Analysts have trumpeted Coca-Cola Zero Sugar as well as Coca-Cola European Partners' non-CSD offerings as the group's key growth drivers in 2016.

Ian Shackleton | 15 Feb 2017

In his latest commentary for just-drinks, former drinks analyst Ian Shackleton considers the tobacco model for drinks companies. He also gives us his tip of the stock to watch in 2017.

Andy Morton | 9 Feb 2017

Today, The Coca-Cola Co reported full-year and Q4 results, with sales in 2016 falling by 5%. Here, just-drinks takes a look at how each region has performed for the soft drinks giant in the 12 months to the end of December.

Latest Interviews

Ben Cooper | 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.

Olly Wehring | 10 Jul 2014

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.

Latest News

Andy Morton | 20 Apr 2017

The Coca-Cola Co is to include Coca-Cola Life in its US Share A Coke marketing campaign for the first time.

Andy Morton | 19 Apr 2017

The Coca-Cola Co is re-activating its Share A Coke marketing campaign in Europe, this time using popular holiday destinations instead of people's names.

Lucy Britner | 18 Apr 2017

The Coca-Cola Co has rolled out a new campaign in the US for its Glaceau Smartwater brand, featuring actor Jennifer Aniston.

Andy Morton | 18 Apr 2017

Coca-Cola Bottling Co Consolidated (CCBCC) has bought a production plant in northern Ohio as it further increases its bottler franchise territory in the US state.

Andy Morton | 12 Apr 2017

The Coca-Cola Co has been forced to rethink its global strategy for Coca-Coca Life, renaming the mid-calorie brand Coca-Cola with Stevia in two core markets

Andy Morton | 12 Apr 2017

Production has started at The Coca-Cola Co's biggest Central China production plant.

Andy Morton | 10 Apr 2017

The Coca-Cola Co has expressed disappointment over a Greenpeace "stunt" that saw a 2.5 tonne sculpture made out of ocean plastic dumped on the doorstep of its UK headquarters.

Andy Morton | 6 Apr 2017

The Coca-Cola Co is to pull Coca-Cola Life from UK shelves.

Olly Wehring | 5 Apr 2017

Coca-Cola Icecek has withdrawn its interest in buying into Coca-Cola Beverages Africa, five months after launching a consideration of a majority stake in Africa's largest Coca-Cola bottler.

Andy Morton | 4 Apr 2017

The Coca-Cola Co has ended PepsiCo's almost two-decade sponsorship of Major League Baseball in the US.

Andy Morton | 3 Apr 2017

The Coca-Cola Co has appointed Kellam Mattie to head marketing & innovation at its North American emerging brands unit.

Andy Morton | 31 Mar 2017

The Coca-Cola Co's China operations are unlikely to affect its global growth amid a declining CSD market in the country, an analyst has said.

Olly Wehring | 30 Mar 2017

The Coca-Cola Co has completed its acquisition of the AdeS soy-based drinks business from Unilever.

Andy Morton | 29 Mar 2017

The Coca-Cola Co has defended Fanta and Sprite after a judge in Nigeria ruled the brands were potentially poisonous.

Lucy Britner | 23 Mar 2017

The Coca-Cola Co has lined up several leadership changes, as incoming CEO James Quincey prepares to take the reins.

Lucy Britner | 10 Mar 2017

Bottled water has become the biggest selling packaged beverage by volume in the US for the first time, according to recently-released research.

PepsiCo has countered the latest claims that its use of water in Kerala is contributing to a drought in the Indian state.

Lucy Britner | 10 Mar 2017

The Coca-Cola Co's Spanish unit has lined up range of 'premium' mixers for the country's on-premise. 

Olly Wehring | 9 Mar 2017

The Canadian arm of The Coca-Cola Co has readied the nation-wide roll-out of the sparkling extension of its Glaceau Smartwater brand.

Olly Wehring | 9 Mar 2017

Coca-Cola Bottling Co Consolidated has reported a single-digit lift in full-year sales, with its territory expansion programme in the US also boosting the top-line in reported terms.

Olly Wehring | 3 Mar 2017

The Coca-Cola Co and Nestlé have agreed to wind up their RTD tea joint-venture after 17 years.

Andy Morton | 1 Mar 2017

The Indian Beverage Association has said it is "deeply disappointed" by a call for a boycott in southern India that includes The Coca-Cola Co and PepsiCo brands.

Latest blogs

Andy Morton | 8 Jun 2016

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.

Andy Morton | 25 Feb 2016

The Coca-Cola Co is smarting after an EU court setback in its attempt to trademark a new bottle design.

Company research

The Coca-Cola Company – Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

The Coca-Cola Company – Mergers & Acquisitions (M&A), Partne

Marketline's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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Coca-Cola Co, The in Soft Drinks (USA)

Coca-Cola Co, The in Soft Drinks (USA)

The Coca-Cola Co plans to speed up its refranchising efforts in order to have 100% of company-owned bottlers refranchised in the US by the end of 2017. In doing so, the company will be able to return...

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Sports Drinks in the US

Sports Drinks in the US

PepsiCo Inc and The Coca-Cola Co have long dominated sports drinks with their respective Gatorade and Powerade brands and their low-calorie versions, although signs of change were evident in 2015 and...

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