The Coca-Cola Company

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Latest Insights

Analysis - Will Coca-Cola Life be Short-Lived?

This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangibl...

just Five Years Ago - Monster eyes foreign markets

Monster Beverage Corp is set to boost its global standing on a significant scale after agreeing a deal with the Coca-Cola Co earlier this mo...

Brown-Forman reaching out to Russia - CEO

Brown-Forman is trying to open talks with a regional Russian authority that reportedly confiscated some Jack Daniel's products over health f...

Monster gets the Better of Coca-Cola Co

There's no doubt about it, the Coca-Cola Co - Monster Beverage Corp deal is a smart strategic partnership, aligning the two parties in an op...

Latest Interviews

Interview - PepsiCo chief scientific officer 10 Jul 2014

Olly Wehring

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.


The just-drinks Interview - Jones Soda's CEO 16 Aug 2013

Andy Morton

Seattle's Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.

Latest News

just the Week in - Soft Drinks & Bottled Water 19 Sep 2014

Olly Wehring

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


just a While Ago - On 19 September in... 19 Sep 2014

Olly Wehring

Here's a look at what was happening on this day in...


Coca-Cola GB agrees two-year London Eye deal 16 Sep 2014

James Wilmore

The Coca-Cola Co's Great Britain unit has secured a two-year deal to become the next official sponsor of the London Eye.


Coca-Cola Co relaunches Surge in Amazon tie-up 16 Sep 2014

James Wilmore

The Coca-Cola Co is relaunching its citrus-flavoured CSD brand, Surge, in the US 12 years after it was pulled from the market.


Chinese brands threaten soft drinks hegemony 10 Sep 2014

Olly Wehring

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.

Latest blogs

Keurig 2.0 launch bodes well for the Coca-Cola Co 26 Aug 2014

Andy Morton

The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, the Keurig 2.0.


The Keurig Cold - Coca-Cola Co's informant on the inside 4 Aug 2014

Andy Morton

Last week, Bloomberg ran a wide-ranging interview with Coca-Cola's North American head Sandy Douglas that focussed on the company's battles against the health lobby. As that particular fight is already well documented, it was the article's insights into Coca-Cola's next generation home-carbonation platform, the Keurig Cold, that were much more revealing.

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