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Focus - FTC to Provide Test of Industry Control of Online Marketing

31 March 2011

In its forthcoming review of alcohol advertising self-regulation, the Federal Trade Commission will look at digital and social media for the first time. Ben Cooper believes that, in spite of the industry expanding its codes to cover these media, the review may shine a spotlight on an area of particular sensitivity for the alcohol sector.

The Alcohol Debate: From the Other Side – Part I: The US

25 February 2011

The first part of just-drinks February management briefing, which considers the alcohol debate, turns the spotlight on the US. Ben Cooper looks at an arena where the debating is at its fiercest.

US: US youth less of alcohol ad target - research

6 August 2007

The US drinks industry has been given a pat on the back for curbing the level of alcohol advertising which is viewed by the country’s youth.

US: DISCUS counters 'responsible drinking' attack

28 June 2007

The Distilled Spirits Council (DISCUS) has countered a recent attack on the drinks industry’s approach to responsible drinking in the US.

US: Drinks industry attacked for lack of responsible ads

27 June 2007

The alcohol industry has come under fire from a pressure group for its alleged failure to invest enough in responsible drinking advertising in the US.

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