The Center on Alcohol Marketing and Youth

Beverage industry company news

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FTC to Test Industry Control of Online Marketing

Ben Cooper | 31 Mar 2011

In its forthcoming review of alcohol advertising self-regulation, the Federal Trade Commission will look at digital and social media for the first time. Ben Cooper believes that, in spite of the industry expanding its codes to cover these media, the review may shine a spotlight on an area of particular sensitivity for the alcohol sector.

Latest News

US youth less of alcohol ad target - research editorial team | 6 Aug 2007

The US drinks industry has been given a pat on the back for curbing the level of alcohol advertising which is viewed by the country’s youth.

DISCUS counters 'responsible drinking' attack editorial team | 28 Jun 2007

The Distilled Spirits Council (DISCUS) has countered a recent attack on the drinks industry’s approach to responsible drinking in the US.

Industry attacked for lack of responsible ads editorial team | 27 Jun 2007

The alcohol industry has come under fire from a pressure group for its alleged failure to invest enough in responsible drinking advertising in the US.

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