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Why sports drinks fail to ride the Olympic wave

This month, soft drinks commentator Richard Corbett looks at the sports drinks category and considers its continued reliance on one market a...

Diageo's smart Seedlip sustainability move

In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and su...


Richard Corbett | 16 Aug 2016

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.


Ray Rowlands | 9 Aug 2016

Bottled water looks set to overtake soda as the number one soft drink choice in the US. Here, Ray Rowlands examines how the global bottled water market has developed and how it will continue to evolve.


Andy Morton | 9 Aug 2016

When Monster Beverage Corp offloaded a minority share to The Coca-Cola Co last year, one of the main benefits forecast was enlarged access to the soft drinks giant's unparalleled global distribution network. 


Lucy Britner | 28 Jul 2016

In its first-half results yesterday, The Coca-Cola Co noted a strong performance in some of its largest and most developed markets - including the US, Mexico and Japan.

Latest Interviews

Olly Wehring | 10 Jul 2014

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.


Andy Morton | 16 Aug 2013

Seattle's Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.

Latest News

Lucy Britner | 19 Sep 2016

An analyst has said that PepsiCo's beverage unit may be a more realistic target for Anheuser-Busch InBev than The Coca-Cola Co, as the brewer is expected to look outside of beer for its next acquisition. 


Andy Morton | 16 Sep 2016

Coca-Cola HBC has agreed to sell a 50% stake in Lithuanian bottled water company Neptuno Vandenys to The Coca-Cola Co for EUR10m (US$11m).


Andy Morton | 8 Sep 2016

The Coca-Cola Co's bottler refranchising programme will cut its global workforce numbers by two-thirds, the company has revealed.


Andy Morton | 8 Sep 2016

The Coca-Cola Co is to continue expanding its non-CSD portfolio with the launch next year of RTD tea and coffee under its Gold Peak brand.


Lucy Britner | 2 Sep 2016

The Coca-Cola Co has invested EUR26m (US$29m) at its Ballina site in Ireland, as it looks to roll out its Freestyle self-service drinks system to Europe. 


Lucy Britner | 23 Aug 2016

COFCO subsidiary China Foods is considering the sale of stakes in ten Coca-Cola bottlers in the country, as the Coca-Cola Co's bottler refranchising scheme gains momentum. 


Andy Morton | 5 Aug 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


Lucy Britner | 2 Aug 2016

The Coca-Cola Co has reported new agreements with bottlers as it continues its strategy to refranchise its bottling system in the US. 


Andy Morton | 22 Jul 2016

The Coca-Cola Co and PepsiCo are set to ramp up their fizzy fruit juice portfolios in India once authorities standardise food safety guidelines on the category, a report has said.


Andy Morton | 18 Jul 2016

The Coca-Cola Co has entered the coffee bean market in Brazil as it continues to diversify into new beverage opportunities.


Lucy Britner | 18 Jul 2016

The Coca-Cola Co's Spanish arm has launched two Aquarius Vive flavours - Lemon-Lime and Tropical - as it looks to move the brand away from sports drinks.


Andy Morton | 15 Jul 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


Andy Morton | 13 Jul 2016

The Coca-Cola Co has unveiled its Rio Olympics global ad campaign, which is set to star some of the world's top athletes.


Andy Morton | 12 Jul 2016

The Coca-Cola Co's chief information officer, Ed Steinike, has died after a short illness.


Andy Morton | 8 Jul 2016

The Coca-Cola Co has confirmed its Vietnam operations are back online after missing certification halted production of fourThe Coca-Cola Co has confirmed that its Vietnam operations are back online after missing certification halted the production of four non-core brands in the country.on-core brands.


Andy Morton | 6 Jul 2016

The Coca-Cola Co's UK smoothie maker, Innocent Drinks, suffered a domestic sales drop last year amid worsening market conditions for still soft drinks.


Lucy Britner | 6 Jul 2016

The Coca-Cola Co has launched its CokeTV YouTube channel in the UK and Ireland as it looks to engage consumers through the online platform. 


Andy Morton | 5 Jul 2016

The Coca-Cola Co has unveiled its first TV ad campaign for Coca-Cola Zero Sugar, the reformulated and rebranded no-sugar Coke launched in the UK.


Andy Morton | 4 Jul 2016

SABMiller's Coca-Cola Beverages Africa (CCBA) joint-venture opened for business at the weekend, marking the end of a 19-month-long journey to its creation.


Andy Morton | 1 Jul 2016

The Coca-Cola Co has warned that some of its lower-volume brands may be temporarily unavailable in Vermont as the US state spearheads GMO labelling laws.


Lucy Britner | 29 Jun 2016

An analyst has called into question Monster's move from beer distributors to Coca-Cola bottlers in the US. 


Lucy Britner | 27 Jun 2016

The Coca-Cola Co's Indian unit has said it aims to make Maaza a US$1bn brand by 2023. 

Latest blogs

Andy Morton | 8 Jun 2016

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.


Andy Morton | 25 Feb 2016

The Coca-Cola Co is smarting after an EU court setback in its attempt to trademark a new bottle design.

Company research

The Coca-Cola Company – Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

The Coca-Cola Company – Mergers & Acquisitions (M&A), Partne

Marketline's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co in Health and Wellness (World)

Coca-Cola Co saw its share of the global HW soft drinks slip between 2009 and 2014, primarily due to its dependence on BFY reduced sugar carbonates....

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The Coca-Cola Global Bottling System in 2016: The Purpose of Refranchising

The Coca-Cola Global Bottling System in 2016: The Purpose of

The Coca-Cola bottling system is comprised of The Coca-Cola Company and a vast network of bottling and distribution partners....

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