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How to market UK gin to the rest of the world

Earlier this week, the UK government set out some grand plans for gin. Environment Secretary Elizabeth Truss said her ambition is to see the...

Can Fever-Tree keep up with competition? Analysis

Fever-Tree’s pre-close trading statement will no doubt be cause for a gin & tonic or two among shareholders: sales in the first half of 2015...


just the Facts – The Power 100 2015

Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


Comment - 'Craft' and the Danger of 'Romance Copy'

Ian Buxton | 26 Mar 2015

A storm appears to be brewing in the spirits category and it's a storm borne out of marketing. Can spirits companies settle the terminology tiff before things get out of hand, or is it too late? Ian Buxton investigates.


Don Julio: Diageo's Mexican Trojan Horse

Richard Woodard | 12 Mar 2015

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequila operations, the country itself is ripe for growth. Richard Woodard investigates.


Spirits - Where does 'Craft' End and 'Mass' Begin?

Ian Buxton | 24 Feb 2015

In spirits, the craft segment is making hay, with consumers buying into the category's more artisanal, less global approach. But, where is the line drawn between craft distilling and mass distilling? Ian Buxton investigates.

Latest Interviews

Just the Answer - Beefeater

Dean Best | 31 Jan 2007

In our first Just the Answer interview of 2007, Dean Best spoke with Nick Blacknell, brand director for Beefeater at Pernod Ricard subsidiary Chivas Brothers, about the company’s ambitious re-launch of the established gin brand it acquired as part of the Allied takeover in 2005.


Paul Walsh interview

just-drinks.com editorial team | 8 Nov 2005

As the largest drinks company in the world and owner of many of the best known and biggest selling spirits brands on the planet, Diageo has an unmatched international profile. In an exclusive interview, Diageo's chief executive, Paul Walsh, talks to Olly Wehring about the company's current performance across a range of markets and his outlook for the future.

Latest News

just a While Ago - On 20 July in...

Olly Wehring | 20 Jul 2015

Here's a look at what was happening on this day in...


NPD - Diageo's Tanqueray Bloomsbury gin

Lucy Britner | 10 Jun 2015

Tanqueray Bloomsbury gin was inspired by a recipe created by Charles Tanqueray's son, Charles Waugh Tanqueray.


Diageo revamps Tanqueray No. Ten design

Olly Wehring | 19 Feb 2014

Diageo has unveiled an updated bottle design for the No. Ten extension of its Tanqueray gin brand.


Diageo's GTME commercial director to retire

Andy Morton | 28 Nov 2013

Diageo's commercial director for Global Travel and Middle East (GTME) is to retire after 36 years with the company.


Diageo moves to clarify bottling switch report

James Wilmore | 5 Aug 2013

Diageo has dismissed a media report suggesting that it is moving the bottling of the Johnnie Walker Scotch whisky brand from Scotland to England.


Brazil, Nigeria weak but Q3 in line for Diageo

Olly Wehring | 18 Apr 2013

Diageo has highlighted slowing growth in two important emerging markets in its third quarter, but sales in the year-to-date remain in line with expectations.


Diageo calms Unite tax avoidance challenge

Olly Wehring | 13 Mar 2013

Diageo has clarified claims by UK trade union Unite that the drinks giant is not “paying what it is due” in tax in the country.


Diageo unveils online UK shop for luxury brands

Andy Morton | 18 Feb 2013

Diageo has launched an online shopping portal, allowing it to sell direct to UK customers for the first time.


Diageo's Gordon's Crisp Cucumber

Olly Wehring | 11 Feb 2013

Diageo's Gordon's Crisp Cucumber gin


Diageo’s Tanqueray Malacca

Olly Wehring | 17 Jan 2013

Diageo’s Tanqueray Malacca


Diageo's vodka marketing director leaves company

James Wilmore | 10 Jul 2012

Diageo has confirmed that its vodka marketing director for Western Europe, Simon Breckon, has left the company, after less than year in the role.


Sipsmith launches gin in China

Chris Mercer | 5 Mar 2012

UK microdistiller Sipsmith is seeking to develop and capitalise on the niche market for super-premium gin in China.


just the Round-Up - The week in drinks

just-drinks.com editorial team | 22 Jul 2011

The top ten stories published on just-drinks this week:


Diageo gives Tanqueray London Dry global push

just-drinks.com editorial team | 18 Jul 2011

Diageo has launched a global promotional campaign for its Tanqueray London Dry gin brand.


Diageo plans to double Middle East business

Chris Mercer | 15 Dec 2010

Diageo aims to double the size of its business in the Middle East within the next five years by selling more premium drinks in travel retail at the region's key airports.


Diageo shakes up global marketing unit

just-drinks.com editorial team | 4 Jun 2010

Diageo is to group marketing for its global spirits brands into two new categories as it looks to adapt faster to demand from customers and consumers.


Diageo launches Tanqueray “celebrity” blog

just-drinks.com editorial team | 25 Jan 2010

Drinks giant Diageo has launched a blog for its Tanqueray gin brand that will include musings from celebrities in the film, fashion, music and art world.


just the preview - Diageo Q1

just-drinks.com editorial team | 13 Oct 2009

Diageo is set to release a trading statement on its first fiscal quarter at the group's Annual General Meeting on Wednesday (14 October).


Diageo hits FY guidance, warns of tough year ahead

just-drinks.com editorial team | 27 Aug 2009

Diageo has warned of a tough 2010 after cost savings helped the drinks giant to hit guidance in its fiscal full-year, despite flat like-for-like sales and a fall in pre-tax profits.


Diageo realigns Japan distribution

just-drinks.com editorial team | 13 Jul 2009

Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.


Tanqueray has 'Johnnie Walker' potential - Diageo

Chris Mercer | 9 Jul 2009

Tanqueray gin is in a similar position to Johnnie Walker Scotch whisky ten years ago, according to Diageo's global gin director, who is overseeing a relaunch of the Tanqueray brand.


Diageo begins global campaign for Tanqueray gin

Chris Mercer | 1 Jul 2009

Diageo is launching its first global advertising campaign for Tanqueray gin, together with a new-look bottle design, as the drinks giant looks to drive a resurgence in the gin market.

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