6 December 2013
Southern Comfort's marketers like to take their branding cues from the brand's spiritual homeland, New Orleans.
4 December 2013
Today, Brown-Forman posted a rise in sales and profits in its first-half results, helped by the performance of its whiskey brands. Here just-drinks takes a closer look at the company's performance by region and brand in the six months to the end of October.
6 September 2013
Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.
28 August 2013
Brown-Forman reported a slight dip in first-quarter profits today (28 August). Here, just-drinks takes a look at the company's performance by brand and region:
27 August 2013
Brown-Forman will report its first-quarter results tomorrow (28 August). Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of July.
22 August 2013
Brown-Forman has released the latest chapter in a Southern Comfort marketing campaign that has helped reverse declines in the brand's US sales.
8 July 2013
Brown-Forman has rolled out its latest Southern Comfort ad to Australia as part of an on-going campaign to boost international sales.
2 July 2013
Brown-Forman has launched a new TV advert in the US for its Jack Daniel's Tennessee Honey brand.
10 June 2013
Brown-Forman has unveiled “the next chapter” in a Southern Comfort TV ad campaign that has returned the brand to growth in the US.
6 June 2013
Brown-Forman's Southern Comfort “remains challenged”, an analyst has warned, reversing hopes that a global ad campaign had halted its slide.
5 June 2013
Brown-Forman posted a rise in profits for its fiscal full year today (5 June), with sales in the nine-month period also growing. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.
29 May 2013
Brown-Forman has lined up an RTD extension for its Southern Comfort portfolio.
24 May 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.
6 March 2013
An “explosion” in the premium spirits sector forced Brown-Forman to up the price of Jack Daniel's before consumers considered it run-of-the-mill, the company's CFO has said.
6 March 2013
Today (6 March), Brown-Forman posted a rise in profits for its fiscal year-to-date, with sales in the nine-month period growing by 4%. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.
4 March 2013
Brown-Forman will report its year-to-date and third-quarter results on Wednesday (6 March). Here, just-drinks takes a look at the highs and lows for the company in the nine months to the end of January and its performance in recent quarters.
14 December 2012
The top ten stories published on just-drinks last week:
13 December 2012
Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.
7 December 2012
It has been a strong first-half for Brown-Forman's portfolio of brands, but not all of them have hit the mark. Here, just-drinks takes a look at three that have done the company proud, and one that has blotted the copybook. Or has it?
5 December 2012
Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.
27 November 2012
Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make “strategic acquisitions”.
9 November 2012
Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.
26 September 2012
Brown-Forman has extended the ‘Whatever’s Comfortable’ TV campaign for its Southern Comfort brand to the UK.
29 August 2012
Brown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.
1 August 2012
Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.
19 March 2012
Brown-Forman's Southern Comfort Bold Black Cherry
20 February 2012
Brown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.
9 December 2011
Brown-Forman's CEO has voiced his excitement at a resurgent whisk(e)y market in the US, driven by consumers' taste for luxury and innovations around flavour.
8 December 2011
Jack Daniel's has helped to drive Brown-Forman to rises in sales and profits for the first half of its fiscal year, but could not prevent the group from trimming its full-year guidance.
22 September 2011
Brown-Forman's Southern Comfort Fiery Pepper