6 March 2013
An “explosion” in the premium spirits sector forced Brown-Forman to up the price of Jack Daniel's before consumers considered it run-of-the-mill, the company's CFO has said.
6 March 2013
Today (6 March), Brown-Forman posted a rise in profits for its fiscal year-to-date, with sales in the nine-month period growing by 4%. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.
4 March 2013
Brown-Forman will report its year-to-date and third-quarter results on Wednesday (6 March). Here, just-drinks takes a look at the highs and lows for the company in the nine months to the end of January and its performance in recent quarters.
14 December 2012
The top ten stories published on just-drinks last week:
13 December 2012
Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.
7 December 2012
It has been a strong first-half for Brown-Forman's portfolio of brands, but not all of them have hit the mark. Here, just-drinks takes a look at three that have done the company proud, and one that has blotted the copybook. Or has it?
5 December 2012
Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.
27 November 2012
Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make “strategic acquisitions”.
9 November 2012
Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.
26 September 2012
Brown-Forman has extended the ‘Whatever’s Comfortable’ TV campaign for its Southern Comfort brand to the UK.
29 August 2012
Brown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.
1 August 2012
Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.
19 March 2012
Brown-Forman's Southern Comfort Bold Black Cherry
20 February 2012
Brown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.
9 December 2011
Brown-Forman's CEO has voiced his excitement at a resurgent whisk(e)y market in the US, driven by consumers' taste for luxury and innovations around flavour.
8 December 2011
Jack Daniel's has helped to drive Brown-Forman to rises in sales and profits for the first half of its fiscal year, but could not prevent the group from trimming its full-year guidance.
22 September 2011
Brown-Forman's Southern Comfort Fiery Pepper
31 August 2011
Brown-Forman has reaffirmed its full-year profits and sales guidance after making a strong start to its fiscal year.
10 June 2011
Brown-Forman is on the lookout for acquisitions that would boost the drinks maker's business outside of the US.
14 March 2011
Brown-Forman's Southern Comfort & Cola
9 March 2011
Brown-Forman has said it sees more strong growth for Jack Daniel's outside of the US, after a strong showing from the whiskey brand in the group's year so far.
24 September 2010
Jack Daniel's whiskey distiller Brown-Forman has elected Bruce Byrnes to its board of directors.
13 September 2010
Brown-Forman has lined up a television advertising push in the US for the lime-flavoured RTD variant of its Southern Comfort brand.
1 September 2010
Brown-Forman has said that the US spirits market proved more sluggish than expected in its first fiscal quarter, as the Jack Daniel whiskey distiller's share price fell on its cautious outlook.
1 September 2010
Jack Daniel whiskey distiller Brown-Forman has held its full-year profits guidance, despite a slip in earnings in the first quarter of its fiscal year.
15 July 2010
Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.
10 June 2010
Jack Daniel whiskey distiller Brown-Forman is investing heavily in Brazil as part of its strategy to expand drinks sales in emerging markets.
9 June 2010
Jack Daniel whiskey distiller Brown-Forman is to repurchase US$250m of shares.
8 June 2010
Italian liqueurs group Luxardo has confirmed a switch of distributor in the Netherlands.
6 May 2010
Brown-Forman's Southern Comfort Lime, Lemonade