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just The Preview - Brown-Forman Q2 & H1

On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performanc...

Brown-Forman's YTD Performance by Region, Brand

Earlier today (5 March), Brown-Forman posted its Q3 and YTD results. Here, just-drinks takes a closer look at the company's performance by r...

Comment - Brown-Forman and Southern Comfort's Fall

Southern Comfort's marketers like to take their branding cues from the brand's spiritual homeland, New Orleans....

Brown-Forman's H1 Performance by Region, Brand

Today, Brown-Forman posted a rise in sales and profits in its first-half results, helped by the performance of its whiskey brands. Here ju...

Latest Interviews

just the Answer - Southern Comfort 15 Jul 2010 editorial team

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.

The just-drinks Interview – Brown-Forman's CEO 3 Sep 2009 editorial team

Yesterday (2 September), Brown-Forman posted a better-than-expected set of first quarter results. Company CEO, Paul Varga spoke exclusively to just-drinks yesterday afternoon, to explain the secret behind the wine and spirit firm's success, and his hopes for the next fiscal year.

Latest News

just a While Ago - On 11 December in... 11 Dec 2014

Olly Wehring

Here's a look at what was happening on this day in...

Brown-Forman unveils Southern Comfort website 3 Apr 2014

Andy Morton

Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.

Brown-Forman unveils new Southern Comfort ad 6 Sep 2013

Andy Morton

Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.

Southern Comfort continues revival with new ad 22 Aug 2013

Andy Morton

Brown-Forman has released the latest chapter in a Southern Comfort marketing campaign that has helped reverse declines in the brand's US sales.

Brown-Forman extends Southern Comfort push 8 Jul 2013

Andy Morton

Brown-Forman has rolled out its latest Southern Comfort ad to Australia as part of an on-going campaign to boost international sales.

Company research

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BFB) - Financial and Strategic SWO

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...

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