Southern Comfort company news 
just On Call - Brown-Forman price hikes protect Jack Daniel's status - CFO
6 March 2013
An “explosion” in the premium spirits sector forced Brown-Forman to up the price of Jack Daniel's before consumers considered it run-of-the-mill, the company's CFO has said.
Focus - Brown-Forman's YTD Performance by Region, Brand
6 March 2013
Today (6 March), Brown-Forman posted a rise in profits for its fiscal year-to-date, with sales in the nine-month period growing by 4%. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.
just The Preview - Brown-Forman YTD & Q3
4 March 2013
Brown-Forman will report its year-to-date and third-quarter results on Wednesday (6 March). Here, just-drinks takes a look at the highs and lows for the company in the nine months to the end of January and its performance in recent quarters.
just the Round-Up - The week in drinks
14 December 2012
The top ten stories published on just-drinks last week:
just On Call - Southern Comfort seeing "dramatic" recovery - Brown-Forman
13 December 2012
Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.
Comment - Brown-Forman brands that have hit the mark
7 December 2012
It has been a strong first-half for Brown-Forman's portfolio of brands, but not all of them have hit the mark. Here, just-drinks takes a look at three that have done the company proud, and one that has blotted the copybook. Or has it?
US: Brown-Forman posts healthy H1 as margins improve
5 December 2012
Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.
US: Brown-Forman still keen to buy despite US$850m dividend pay-out
27 November 2012
Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make “strategic acquisitions”.
AUS: Brown-Forman expands Southern Comfort TV campaign
9 November 2012
Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.
UK: Brown-Forman extends Southern Comfort push to UK
26 September 2012
Brown-Forman has extended the ‘Whatever’s Comfortable’ TV campaign for its Southern Comfort brand to the UK.
US: Brown-Forman welcomes strong Q1 performance
29 August 2012
Brown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.
US: Brown-Forman hits the beach with Southern Comfort ad
1 August 2012
Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.
Product Launch - UK: Brown-Forman's Southern Comfort Bold Black Cherry
19 March 2012
Brown-Forman's Southern Comfort Bold Black Cherry
UK: Brown-Forman gives Southern Comfort digital push with Baron Jazz
20 February 2012
Brown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.
just On Call - Brown-Forman toasts US whisk(e)y boom
9 December 2011
Brown-Forman's CEO has voiced his excitement at a resurgent whisk(e)y market in the US, driven by consumers' taste for luxury and innovations around flavour.
US: Jack Daniel's drives Brown-Forman as H1 figures rise
8 December 2011
Jack Daniel's has helped to drive Brown-Forman to rises in sales and profits for the first half of its fiscal year, but could not prevent the group from trimming its full-year guidance.
Product Launch - US: Brown-Forman's Southern Comfort Fiery Pepper
22 September 2011
Brown-Forman's Southern Comfort Fiery Pepper
US: Brown-Forman toasts strong Q1
31 August 2011
Brown-Forman has reaffirmed its full-year profits and sales guidance after making a strong start to its fiscal year.
just On Call - Brown-Forman on the prowl for acquisitions
10 June 2011
Brown-Forman is on the lookout for acquisitions that would boost the drinks maker's business outside of the US.
Product Launch - UK: Brown-Forman's Southern Comfort & Cola
14 March 2011
Brown-Forman's Southern Comfort & Cola
just On Call - Brown-Forman salutes Jack Daniel's, open to acquisitions
9 March 2011
Brown-Forman has said it sees more strong growth for Jack Daniel's outside of the US, after a strong showing from the whiskey brand in the group's year so far.
US: Brown-Forman elects director
24 September 2010
Jack Daniel's whiskey distiller Brown-Forman has elected Bruce Byrnes to its board of directors.
US: Brown-Forman takes Southern Comfort Lime to US TV
13 September 2010
Brown-Forman has lined up a television advertising push in the US for the lime-flavoured RTD variant of its Southern Comfort brand.
just On Call - Brown-Forman in cautious spirits
1 September 2010
Brown-Forman has said that the US spirits market proved more sluggish than expected in its first fiscal quarter, as the Jack Daniel whiskey distiller's share price fell on its cautious outlook.
US: Brown-Forman confident despite Q1 profits slip
1 September 2010
Jack Daniel whiskey distiller Brown-Forman has held its full-year profits guidance, despite a slip in earnings in the first quarter of its fiscal year.
just the Answer - Mike Isaac, global marketing director Southern Comfort
15 July 2010
Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.
Focus - Brown-Forman targets Brazil in export drive
10 June 2010
Jack Daniel whiskey distiller Brown-Forman is investing heavily in Brazil as part of its strategy to expand drinks sales in emerging markets.
US: Brown-Forman to repurchase shares
9 June 2010
Jack Daniel whiskey distiller Brown-Forman is to repurchase US$250m of shares.
ITALY/NETHERLANDS: Luxardo plumps for A Brand New Day in Netherlands
8 June 2010
Italian liqueurs group Luxardo has confirmed a switch of distributor in the Netherlands.
Product Launch - US: Brown-Forman's Southern Comfort Lime, Lemonade
6 May 2010
Brown-Forman's Southern Comfort Lime, Lemonade
