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Latest Insights

just The Preview - Brown-Forman Q2 & H1

On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performanc...

Brown-Forman's YTD Performance by Region, Brand

Earlier today (5 March), Brown-Forman posted its Q3 and YTD results. Here, just-drinks takes a closer look at the company's performance by r...

Comment - Brown-Forman and Southern Comfort's Fall

Southern Comfort's marketers like to take their branding cues from the brand's spiritual homeland, New Orleans....

Brown-Forman's H1 Performance by Region, Brand

Today, Brown-Forman posted a rise in sales and profits in its first-half results, helped by the performance of its whiskey brands. Here ju...

Latest Interviews

just the Answer - Southern Comfort 15 Jul 2010

just-drinks.com editorial team

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.


The just-drinks Interview – Brown-Forman's CEO 3 Sep 2009

just-drinks.com editorial team

Yesterday (2 September), Brown-Forman posted a better-than-expected set of first quarter results. Company CEO, Paul Varga spoke exclusively to just-drinks yesterday afternoon, to explain the secret behind the wine and spirit firm's success, and his hopes for the next fiscal year.

Latest News

Brown-Forman readies Southern Comfort update 5 Feb 2015

Olly Wehring

Brown-Forman has announced details behind a packaging revamp for its Southern Comfort flavoured spirit brand.


Brown-Forman's Southern Comfort Caramel Comfort 5 Feb 2015

Olly Wehring

Brown-Forman has added a caramel variant to its Southern Comfort flavoured spirit stable.


just a While Ago - On 11 December in... 11 Dec 2014

Olly Wehring

Here's a look at what was happening on this day in...


Brown-Forman unveils Southern Comfort website 3 Apr 2014

Andy Morton

Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.


Brown-Forman unveils new Southern Comfort ad 6 Sep 2013

Andy Morton

Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.

Company research

The IWSR Company Profile 2014 – Brown Forman

The IWSR Company Profile 2014 – Brown Forman

Analyses of the leading companies in the alcohol industry...

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Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BFB) - Financial and Strategic SWO

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...

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