Southern Comfort

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest Insights

Comment - What on Earth is a Liqueur?

When you look at the way the various spirits categories are defined, you'd be forgiven for concluding that the liqueurs segment comprises 'e...

just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...


Analysis - Brown-Forman starts the Fire

Andy Morton | 5 Jun 2015

In what was a strong set of full-year results overall for Brown-Forman this week, one factor stood out - the continuing success of Jack Daniel's Tennessee Honey.


SoCo struggles could be worse - Brown-Forman

Andy Morton | 3 Jun 2015

Brown-Forman's CEO has said sales of the Southern Comfort brand would have declined even faster if not for efforts by the company to shore them up.


just The Preview - Brown-Forman Q2 & H1

James Wilmore | 1 Dec 2014

On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company's performance in the three months to the end of October:


just the Facts – The Power 100 2014

Olly Wehring | 2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Latest Interviews

just the Answer - Southern Comfort

just-drinks.com editorial team | 15 Jul 2010

Southern Comfort, which is inextricably linked with New Orleans, has sat in Brown-Forman's stable for over 30 years now, and has been the recent subject of a makeover. In this month's just the Answer, Olly Wehring talks to the brand's global marketing director about past performance, future opportunities and the danger of over-extending.


The just-drinks Interview – Brown-Forman's CEO

just-drinks.com editorial team | 3 Sep 2009

Yesterday (2 September), Brown-Forman posted a better-than-expected set of first quarter results. Company CEO, Paul Varga spoke exclusively to just-drinks yesterday afternoon, to explain the secret behind the wine and spirit firm's success, and his hopes for the next fiscal year.

Latest News

just a While Ago - On 29 May in...

Olly Wehring | 29 May 2015

Here's a look at what was happening on this day in...


Brown-Forman readies Southern Comfort update

Olly Wehring | 5 Feb 2015

Brown-Forman has announced details behind a packaging revamp for its Southern Comfort flavoured spirit brand.


Brown-Forman's Southern Comfort Caramel Comfort

Olly Wehring | 5 Feb 2015

Brown-Forman has added a caramel variant to its Southern Comfort flavoured spirit stable.


just a While Ago - On 11 December in...

Olly Wehring | 11 Dec 2014

Here's a look at what was happening on this day in...


Brown-Forman unveils Southern Comfort website

Andy Morton | 3 Apr 2014

Brown-Forman has launched a new website for its Southern Comfort brand that gives consumers the chance to win a mug with their face on it.


Brown-Forman unveils new Southern Comfort ad

Andy Morton | 6 Sep 2013

Brown-Forman has launched the latest online spot behind its ongoing Southern Comfort marketing campaign.


Southern Comfort continues revival with new ad

Andy Morton | 22 Aug 2013

Brown-Forman has released the latest chapter in a Southern Comfort marketing campaign that has helped reverse declines in the brand's US sales.


Brown-Forman extends Southern Comfort push

Andy Morton | 8 Jul 2013

Brown-Forman has rolled out its latest Southern Comfort ad to Australia as part of an on-going campaign to boost international sales.


Brown-Forman unveils Tennessee Honey ad

Andy Morton | 2 Jul 2013

Brown-Forman has launched a new TV advert in the US for its Jack Daniel's Tennessee Honey brand.


Brown-Forman lines up new Southern Comfort ad

Andy Morton | 10 Jun 2013

Brown-Forman has unveiled “the next chapter” in a Southern Comfort TV ad campaign that has returned the brand to growth in the US.


Brown-Forman's Southern Comfort Lime & Soda

Andy Morton | 29 May 2013

Brown-Forman has lined up an RTD extension for its Southern Comfort portfolio.


just the Round-Up - The week in drinks

Olly Wehring | 14 Dec 2012

The top ten stories published on just-drinks last week:


Southern Comfort seeing "dramatic" recovery

James Wilmore | 13 Dec 2012

Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.


Brown-Forman posts healthy H1 as margins improve

Andy Morton | 5 Dec 2012

Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.


Brown-Forman makes extra dividend payment

Olly Wehring | 27 Nov 2012

Brown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make “strategic acquisitions”.


Brown-Forman expands Southern Comfort push

Andy Morton | 9 Nov 2012

Brown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.


Brown-Forman extends Southern Comfort push to UK

Andy Morton | 26 Sep 2012

Brown-Forman has extended the ‘Whatever’s Comfortable’ TV campaign for its Southern Comfort brand to the UK.


Brown-Forman welcomes strong Q1 performance

James Wilmore | 29 Aug 2012

Brown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.


Brown-Forman unveils Southern Comfort ad

Andy Morton | 1 Aug 2012

Brown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.


Brown-Forman's Southern Comfort Bold Black Cherry

Olly Wehring | 19 Mar 2012

Brown-Forman's Southern Comfort Bold Black Cherry


Brown-Forman gives Southern Comfort digital push

Olly Wehring | 20 Feb 2012

Brown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.


Brown-Forman toasts US whisk(e)y boom

Chris Mercer | 9 Dec 2011

Brown-Forman's CEO has voiced his excitement at a resurgent whisk(e)y market in the US, driven by consumers' taste for luxury and innovations around flavour.

just-drinks homepage



Forgot your password?