As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joi...
Following on from Chris Losh's look at the year ahead for wine and Stephen Beaumont's consideration of the future for beer, Richard Woodard...
Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rainbow might not yield the only pot of gold.
Late last week, Diageo's North America president, Deirdre Mahlan, hosted a conference call with analysts. Having spent just over a year in the role, Mahlan offered some insight into the company's largest and most profitable region. Here, just-drinks picks out some key points from the call.
In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same trend is now crossing over into flavoured alcoholic beverages (FABs), as so-called 'hard seltzers' have emerged as a promising new niche.
Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fruitless task. Yet, it is for that exact reason why the segment's future is so rosy.
Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.
This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.
Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.
Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.
Diageo has delivered on its promise earlier this year to enter the alcoholic seltzer fray in the US, launching a Smirnoff-branded range this month.
Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.
Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.
Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.
Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.
Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.
Diageo's Smirnoff brand has moved up one place in a list of the world's biggest-selling spirits brands after posting record volumes and strong growth in 2015.
Diageo has released two variants of Smirnoff Cider, a blend of carbonated cider, fruit flavours and Smirnoff vodka.
Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.
Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.
Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.
The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.
Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.
United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.
Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.
Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.
Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.
Diageo has unveiled a new Smirnoff range in conjunction with a global music collaboration.
Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.
The Canadian division of Diageo has issued details of a voluntary product recall of several Smirnoff Ice SKUs in the country.
UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.
Rtds/High-Strength Premixes in Malaysia
In 2015, spirit-based RTDs was observed to be the key driver in RTDs/high-strength premixes....
Rtds/High-Strength Premixes in Tunisia
Despite the fact RTDs/high-strength premixes are not sold in Tunisia, Tunisian spirits enthusiasts know these kinds of products very well....
Rtds/High-Strength Premixes in Uruguay
After the initial boom of spirit-based RTDs following the launch of Smirnoff Ice in 2011, total volume growth in this category stabilised at 3% for two consecutive years....
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