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Spirits in 2015 - just-drinks Review of the Year

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, de...

Destock, decentralise, innovate: Diageo Asia Pac

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president...


Andy Morton | 25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.


Richard Woodard | 1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.


Richard Woodard | 25 Aug 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.


Andy Morton | 14 Aug 2015

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'handmade'?

Latest Interviews

Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


Olly Wehring | 18 Oct 2011

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

Olly Wehring | 29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.


Andy Morton | 28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.


Olly Wehring | 13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 12 Nov 2015

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.


Andy Morton | 16 Oct 2015

Diageo has unveiled a new Smirnoff range in conjunction with a global music collaboration. 


Andy Morton | 10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.


Olly Wehring | 7 Sep 2015

The Canadian division of Diageo has issued details of a voluntary product recall of several Smirnoff Ice SKUs in the country.


Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 10 Aug 2015

Allied Blenders & Distillers Officer's Choice has remained the world's fastest-growing spirits brand in terms of volumes added, beating four other whiskies to the title, according to recent figures.


Olly Wehring | 15 Jul 2015

Here's a look at what was happening on this day in...


Lucy Britner | 8 Jul 2015

Diageo has said it will appeal a decision to ban its Smirnoff vodka television advert in the UK.


Olly Wehring | 12 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 8 Jun 2015

Diageo has purchased a 37-acre plot of land adjacent to its existing manufacturing facility in Plainfield, Illinois for US$10m.


Andy Morton | 8 Jun 2015

Diageo is rolling out a new bottle design for its core vodka expression, Smirnoff No. 21.


Olly Wehring | 16 Mar 2015

Here's a look at what was happening on this day in...


James Wilmore | 12 Mar 2015

Diageo has signed a “multi-year” deal with Live Nation Entertainment to make its Smirnoff brand the official vodka of 26 music festivals across the world.


Olly Wehring | 23 Feb 2015

Here's a look at what was happening on this day in...


James Wilmore | 16 Dec 2014

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.


Olly Wehring | 28 Nov 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Olly Wehring | 27 Nov 2014

Here's a look at what was happening on this day in...

Latest blogs

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Rtds/High-Strength Premixes in South Africa

Rtds/High-Strength Premixes in South Africa

With the rising consumer demand for convenience, as well as manufacturers’ need to continually innovate in this “fad-driven” market, there remains a trend towards premixes and ready-to-drink cocktails...

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Global Spirits Market: News and Events August 2014

Global Spirits Market: News and Events August 2014

The report provides a review of the latest news and key events in the global spirits market during August 2014. Using this report, marketers will effectively gain an insight into the latest happenin...

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Global Spirits Market: News and Events September 2014

Global Spirits Market: News and Events September 2014

The report provides a review of the latest news and key events in the global spirits market during September 2014....

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