Smirnoff

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest Insights

Absolut and Smirnoff's conflicting Millennial view

Chasing the Millennial consumer has been the mantra of many a drinks company is recent years - but it appears the end of the Millennial rain...

How RTDs are stealing share from all categories

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fru...


Lucy Britner | 6 Dec 2016

Late last week, Diageo's North America president, Deirdre Mahlan, hosted a conference call with analysts. Having spent just over a year in the role, Mahlan offered some insight into the company's largest and most profitable region. Here, just-drinks picks out some key points from the call.


In the US, carbonated water has become a non-alcoholic beverage star, as consumers choose sparkling waters and seltzers instead of carbonated soft drinks to cut calorie and sugar consumption. The same trend is now crossing over into flavoured alcoholic beverages (FABs), as so-called 'hard seltzers' have emerged as a promising new niche.


Andy Morton | 27 May 2016

Samuel Johnson once said: "Patriotism is the last refuge of a scoundrel." What does that say about Diageo, Anheuser-Busch InBev and The Coca-Cola Co?


Olly Wehring | 12 Apr 2016

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.

Latest Interviews

Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


Olly Wehring | 18 Oct 2011

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

Andy Morton | 14 Dec 2016

Diageo has become the latest alcohol company to team up with UK home delivery service Deliveroo.


Olly Wehring | 3 Nov 2016

Diageo has delivered on its promise earlier this year to enter the alcoholic seltzer fray in the US, launching a Smirnoff-branded range this month.


Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.


Lucy Britner | 10 Oct 2016

Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Lucy Britner | 22 Sep 2016

Kenya Breweries has released a new RTD variant under the Smirnoff vodka brand.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 13 Jul 2016

Diageo's Smirnoff brand has moved up one place in a list of the world's biggest-selling spirits brands after posting record volumes and strong growth in 2015.


Olly Wehring | 13 Jun 2016

Diageo has released two variants of Smirnoff Cider, a blend of carbonated cider, fruit flavours and Smirnoff vodka.


Olly Wehring | 25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.


Olly Wehring | 15 Apr 2016

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.


Olly Wehring | 14 Mar 2016

Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.


Olly Wehring | 29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.


Andy Morton | 28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.


Olly Wehring | 13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 12 Nov 2015

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.


Andy Morton | 16 Oct 2015

Diageo has unveiled a new Smirnoff range in conjunction with a global music collaboration. 


Andy Morton | 10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.


Olly Wehring | 7 Sep 2015

The Canadian division of Diageo has issued details of a voluntary product recall of several Smirnoff Ice SKUs in the country.


Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Latest blogs

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Rtds/High-Strength Premixes in Malaysia

Rtds/High-Strength Premixes in Malaysia

In 2015, spirit-based RTDs was observed to be the key driver in RTDs/high-strength premixes....

Read more >


Rtds/High-Strength Premixes in Tunisia

Rtds/High-Strength Premixes in Tunisia

Despite the fact RTDs/high-strength premixes are not sold in Tunisia, Tunisian spirits enthusiasts know these kinds of products very well....

Read more >


Rtds/High-Strength Premixes in Uruguay

Rtds/High-Strength Premixes in Uruguay

After the initial boom of spirit-based RTDs following the launch of Smirnoff Ice in 2011, total volume growth in this category stabilised at 3% for two consecutive years....

Read more >

just-drinks homepage



Forgot your password?