Smirnoff company news 
Focus - Fighting Alcohol Harm: The European Union's Strategy Under Review - Part III
11 April 2013
The third and final part of EurActiv's analysis of the European Union's alcohol harm reduction strategy focuses on the different positions being taken on different issues in different regions.
UK: Diageo gears up for US$3.8m Smirnoff push
5 April 2013
Diageo's new GBP2.5m (US$3.8m) UK marketing campaign for its Smirnoff vodka brand will include a TV ad set to launch this month.
UK: Diageo rolls-out Smirnoff Espresso to UK
19 March 2013
Diageo is rolling out its coffee-flavoured version of its Smirnoff vodka to the UK.
Product Launch - US: Diageo's Smirnoff Sorbet Light range
5 March 2013
Diageo's Smirnoff Sorbet Light range
EUROPE: Diageo to roll out Parrot Bay across Europe
26 February 2013
Diageo has announced the roll-out of its RTD cocktail range Parrot Bay across eight European countries.
Focus - Diageo's H1 Performance by Category
31 January 2013
Diageo reported healthy first-half numbers earlier today. Here just-drinks takes a look at how each category is performing for the drinks giant:
Comment - Spirits - Vodka Can Go Far
22 January 2013
A new year, a new commentator. Taking the baton for white spirits, we welcome back just-drinks' former deputy editor, Chris Mercer, to cast his watchful eye over all things white. This month: Vodka.
GLOBAL: Diageo leads Pernod Ricard in top-end vodka fight - analyst
16 January 2013
Pernod Ricard's super-premium vodkas lack the depth to compete with Diageo's as vodka continues its value boom, an analyst has said.
AFRICA: Diageo appoints new marketing and innovation boss
11 January 2013
Diageo has appointed a new marketing and innovation director for its Africa division.
Product Launch - US: Good Time Beverage's Bob & Stacy's Ultra Premium Vodka
10 January 2013
Good Time Beverage's Bob & Stacy's Ultra Premium Vodka
INDIA: Diageo avoids 30 years of work with United Spirits deal - report
7 January 2013
Diageo has circumnavigated many years of work building up a spirits distribution network in India by buying a majority stake in United Spirits, according to a senior executive from one of the Indian group’s sister companies.
just On Call - Southern Comfort seeing "dramatic" recovery - Brown-Forman
13 December 2012
Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.
just the Facts - Diageo and the Global Vodka Category
5 December 2012
Earlier today (5 December), Diageo hosted a briefing on its position in the vodka category. Here, just-drinks looks at the numbers for the sector as a whole, and Diageo's three global vodka brands.
UK/CHINA: Diageo targets vodka growth in China, despite baijiu buy
5 December 2012
Diageo has said it believes its vodka stable is well-placed to grow in China, despite its recent entry into the country's domestic white spirits category.
US: Diageo looks to up distribution footprint in Brazil
6 November 2012
The head of Diageo's operations in Brazil has said that the company is set to expand its distribution coverage, to exploit the burgeoning middle class in the country.
just the Facts - Diageo in Latin America and the Caribbean
31 October 2012
Next week, Diageo will host its latest investor conference, this time covering Latin America & the Caribbean. Here is an overview of the company's presence in the region.
Round-Up - NPD: 2012 - The Year of Oddball Liquor Flavors
31 October 2012
Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom casts an eye at the more outre spirits launches of the last few months.
Product Launch - US: Diageo's Smirnoff Iced Cake, Kissed Caramel vodkas
16 October 2012
Diageo's Smirnoff Iced Cake, Kissed Caramel vodkas
just The Preview - Diageo Q1
15 October 2012
Diageo releases a Q1 trading statement on Wednesday (17 October). Below, we take a look at the highs and lows for the company in the three months to the end of September.
just the Facts - Diageo and India
25 September 2012
Earlier today (25 September), Diageo confirmed that it is seeking to buy a stake in UB Group's United Spirits division in India. Here's a look at the Indian alcoholic drinks landscape and Diageo's current position in it.
UK/IRELAND: Diageo launches limited-edition Smirnoff bottles
11 September 2012
Diageo has unveiled limited-edition bottle wraps for its flavoured Smirnoff vodka lines in the UK and Ireland.
EUROPE: Diageo's M&A plans put Pernod Ricard in shade - analyst
31 August 2012
Diageo has overtaken Pernod as the investor's choice in European spirits because it is more likely to spend on acquisitions, an analyst has said.
GLOBAL: Diageo sticks with nightlife for next Smirnoff push
29 August 2012
Diageo has lined up its next global marketing campaign for the Smirnoff vodka brand.
UK: Diageo "on track" for medium term as FY numbers hold firm
23 August 2012
Diageo has posted increases in sales and profits for its latest fiscal year, with the troubles in Southern Europe failing to hold back the emerging markets.
Comment - Spirits - What makes a brand 'global'?
16 August 2012
How do you define a truly international brand? And does it matter. Can it be decided purely on volumes? Patience Gould digs out her atlas as she ponders the issue
UK: ASA rejects complaint over Diageo's Madonna advert
15 August 2012
Diageo has escaped a sanction from the UK's advertising authorites after a complaint over a TV ad featuring Madonna was rejected.
just the Round-Up - The week in drinks
10 August 2012
The top ten stories published on just-drinks last week:
Comment - Social Media: Facebook 'Advertising' Sparks Headaches for Drinks Firms
7 August 2012
Social media remains a minefield for businesses - particularly drinks companies. While Twitter appears to be addressing the problems, by introducing a blanket age-gating system, Facebook is throwing up different issues. And two recent rulings in Australia will do nothing to reduce the number of sleepless nights for marketers.
GLOBAL: Diageo, Pernod Ricard, Bacardi duke it out in 2011 spirits chart - figures
7 August 2012
Pernod Ricard boasts the most brands in a list of the top 50 international spirits brands in 2011, but Diageo leads the pack once again with Smirnoff topping the tree.
GLOBAL: CEDC, Belvedere, forget troubles with fastest-growing spirits leadership - figures
7 August 2012
Central European Distribution Corp has hailed a welcome distraction from its recent troubles, with its Zubrowka vodka brand names as the fastest-growing spirits brand last year.
