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Latest Insights

Brewers v Distillers in Nutrition Control Battle

Today, the Brewers of Europe announced that its members, which include all of the leading European brewers, are to voluntarily list ingredie...

Good Times Ahead for the Rum Sector

For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" in the glo...

Don Julio: Diageo's Mexican Trojan Horse

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequ...

Diageo banks on China's wider gifting culture

Gifting is still an “integral” part of wider Chinese culture, but the country's anti-extravagance campaign has been “incredibly disruptive”,...

Latest Interviews

Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


The Wehring Interview - Diageo Asia Pacific I 18 Oct 2011

Olly Wehring

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

just a While Ago - On 16 March in... 16 Mar 2015

Olly Wehring

Here's a look at what was happening on this day in...


Diageo signs Smirnoff music festivals deal 12 Mar 2015

James Wilmore

Diageo has signed a “multi-year” deal with Live Nation Entertainment to make its Smirnoff brand the official vodka of 26 music festivals across the world.


just a While Ago - On 23 February in... 23 Feb 2015

Olly Wehring

Here's a look at what was happening on this day in...


Belvedere vodka tie-up over new James Bond film 16 Dec 2014

James Wilmore

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.


just the Week in - Spirits & Wine 28 Nov 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Latest blogs

Cameron's Smirnoff quip: A good idea? 2 Oct 2013

James Wilmore

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Spirits in South Africa

Spirits in South Africa

Spirits in South Africa has shown a growing trend towards flavoured vodka, although this category remains niche in the country. Whilst Absolut vodka has had various flavours available for a number of...

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Global Spirits Market: News and Events August 2014

Global Spirits Market: News and Events August 2014

The report provides a review of the latest news and key events in the global spirits market during August 2014. Using this report, marketers will effectively gain an insight into the latest happenin...

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Global Spirits Market: News and Events September 2014

Global Spirits Market: News and Events September 2014

The report provides a review of the latest news and key events in the global spirits market during September 2014....

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