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Diageo banks on China's wider gifting culture

Gifting is still an “integral” part of wider Chinese culture, but the country's anti-extravagance campaign has been “incredibly disruptive”,...

'Fast fashion' drinks sector continues to grow

If adaptability and versatility are key strengths in today's fast-moving drinks market, there is arguably one category which carries all bef...

Will Diageo seize the day as "nadir" reached?

Last year, it was Diageo's emerging markets that propped up the company's full-year results....

Diageo Lat Am seeks safety net for Scotch slip

Diageo's Latin America head is keen to dilute the company's dependence on Scotch whisky sales in the region to guard against potential slowd...

Latest Interviews

Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


The Wehring Interview - Diageo Asia Pacific I 18 Oct 2011

Olly Wehring

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

just a While Ago - On 23 February in... 23 Feb 2015

Olly Wehring

Here's a look at what was happening on this day in...


Belvedere vodka tie-up over new James Bond film 16 Dec 2014

James Wilmore

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.


just the Week in - Spirits & Wine 28 Nov 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


just a While Ago - On 27 November in... 27 Nov 2014

Olly Wehring

Here's a look at what was happening on this day in...


Smirnoff tops UK shopping list - figures 25 Nov 2014

Andy Morton

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.

Latest blogs

Cameron's Smirnoff quip: A good idea? 2 Oct 2013

James Wilmore

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Spirits in South Africa

Spirits in South Africa

Spirits in South Africa has shown a growing trend towards flavoured vodka, although this category remains niche in the country. Whilst Absolut vodka has had various flavours available for a number of...

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Global Spirits Market: News and Events August 2014

Global Spirits Market: News and Events August 2014

The report provides a review of the latest news and key events in the global spirits market during August 2014. Using this report, marketers will effectively gain an insight into the latest happenin...

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Global Spirits Market: News and Events September 2014

Global Spirits Market: News and Events September 2014

The report provides a review of the latest news and key events in the global spirits market during September 2014....

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