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Latest Insights

Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...

Does craft threaten spirits? - Analysis

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'han...


Top Wine & Spirits Trends in the Last Ten Years

Stuart Whitwell at Intangible Business | 10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.


just the Facts – The Power 100 2015

Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


Will Brown-Forman prosper from vodka decline?

Andy Morton | 8 Apr 2015

If the spirits story of the last 40 years has been vodka's ascent to domination, are we now witnessing a whiskey fightback?


Brewers v Distillers in Nutrition Control Battle

Andy Morton | 26 Mar 2015

Today, the Brewers of Europe announced that its members, which include all of the leading European brewers, are to voluntarily list ingredients and nutrition for all its beers in Europe. Last week, Diageo said it would do the same with its global brands such as Smirnoff and Johnnie Walker.

Latest Interviews

Interview - Diageo president of LatAm & Caribbean

Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


The Wehring Interview - Diageo Asia Pacific I

Olly Wehring | 18 Oct 2011

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

just the week in - Spirits and Wine

Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


ABD's Officer's Choice speeds past Smirnoff

Andy Morton | 10 Aug 2015

Allied Blenders & Distillers Officer's Choice has remained the world's fastest-growing spirits brand in terms of volumes added, beating four other whiskies to the title, according to recent figures.


just a While Ago - On 15 July in...

Olly Wehring | 15 Jul 2015

Here's a look at what was happening on this day in...


Diageo to appeal Smirnoff ad ban

Lucy Britner | 8 Jul 2015

Diageo has said it will appeal a decision to ban its Smirnoff vodka television advert in the UK.


just the week in - Spirits & Wine

Olly Wehring | 12 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Diageo buys US$10m Plainfield plot

Lucy Britner | 8 Jun 2015

Diageo has purchased a 37-acre plot of land adjacent to its existing manufacturing facility in Plainfield, Illinois for US$10m.


Diageo overhauls Smirnoff bottle

Andy Morton | 8 Jun 2015

Diageo is rolling out a new bottle design for its core vodka expression, Smirnoff No. 21.


just a While Ago - On 16 March in...

Olly Wehring | 16 Mar 2015

Here's a look at what was happening on this day in...


Diageo signs Smirnoff music festivals deal

James Wilmore | 12 Mar 2015

Diageo has signed a “multi-year” deal with Live Nation Entertainment to make its Smirnoff brand the official vodka of 26 music festivals across the world.


just a While Ago - On 23 February in...

Olly Wehring | 23 Feb 2015

Here's a look at what was happening on this day in...


Belvedere vodka tie-up over new James Bond film

James Wilmore | 16 Dec 2014

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.


just the Week in - Spirits & Wine

Olly Wehring | 28 Nov 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


just a While Ago - On 27 November in...

Olly Wehring | 27 Nov 2014

Here's a look at what was happening on this day in...


Smirnoff tops UK shopping list - figures

Andy Morton | 25 Nov 2014

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.


Diageo confirms Australia abv drops

Andy Morton | 25 Nov 2014

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.


just the Week in - Spirits & Wine

Olly Wehring | 24 Oct 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Smirnoff Ice gets India launch

James Wilmore | 22 Oct 2014

Diageo is looking to crack India's RTD market with the launch of Smirnoff Ice and its stronger variant, Smirnoff Black, in the country.


Diageo's Smirnoff Sours

Olly Wehring | 24 Sep 2014

Diageo has extended the flavour offering from its Smirnoff vodka brand with the release of three sour variants.


Diageo's Smirnoff Sorbet Light Extensions

Olly Wehring | 30 Jul 2014

Diageo has released two further additions to its Smirnoff Sorbet Light lower-calorie portfolio in the US.


Emperador Inc rises up spirits volumes chart

Andy Morton | 30 Jun 2014

Emperador Inc's namesake brandy became the second-largest spirits brand in the world last year, but still trails far behind HiteJinro's South Korean soju Jinro, new figures show.


Johnnie Walker retains Power 100 top spot

James Wilmore | 2 Jun 2014

Diageo's Johnnie Walker has come top of a poll assessing the leading global wine and spirits brands, for the second year running.


Lion Capital silent over Whyte & Mackay bid

James Wilmore | 14 Apr 2014

Private equity firm Lion Capital has declined to comment on a report it has teamed up with Whyte & Mackay's (W&M) former CEO to table a bid for the Scotch whisky producer.

Latest blogs

Cameron's Smirnoff quip: A good idea?

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

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