Smirnoff

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How are the spirits players performing in US?

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in...

Is Pernod Ricard's Absolut dying in the US?

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka bra...


Andy Morton | 25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.


Lucy Britner | 14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.


Lucy Britner | 28 Oct 2015

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president for Greater China and Asia, Sam Fischer. 


Richard Woodard | 1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

Latest Interviews

Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


Olly Wehring | 18 Oct 2011

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

Olly Wehring | 25 Apr 2016

Diageo has confirmed details of its latest Smirnoff Ice NPD, with two new flavours being released under the Electric mark.


Olly Wehring | 15 Apr 2016

Diageo has confirmed details of three recently-released Smirnoff vodka brand extensions in the US under the name Smirnoff Sourced.


Olly Wehring | 14 Mar 2016

Diageo has again extended its sponsorship of the McLaren-Honda Formula One team for its Johnnie Walker Scotch whisky brand.


Olly Wehring | 29 Jan 2016

The Smirnoff vodka brand is still "very early" in its growth journey, Diageo's CEO has told just-drinks, although that growth is more likely to come from newer markets than existing ones.


Andy Morton | 28 Jan 2016

Diageo's sales dropped 5% in the first half of its financial year but underlying performance stayed solid as Smirnoff returned to growth in the US.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.


Olly Wehring | 13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 12 Nov 2015

Diageo is looking to re-invigorate its Smirnoff vodka brand to appeal more directly to Millennial consumers in all markets.


Andy Morton | 16 Oct 2015

Diageo has unveiled a new Smirnoff range in conjunction with a global music collaboration. 


Andy Morton | 10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.


Olly Wehring | 7 Sep 2015

The Canadian division of Diageo has issued details of a voluntary product recall of several Smirnoff Ice SKUs in the country.


Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 10 Aug 2015

Allied Blenders & Distillers Officer's Choice has remained the world's fastest-growing spirits brand in terms of volumes added, beating four other whiskies to the title, according to recent figures.


Olly Wehring | 15 Jul 2015

Here's a look at what was happening on this day in...


Lucy Britner | 8 Jul 2015

Diageo has said it will appeal a decision to ban its Smirnoff vodka television advert in the UK.


Olly Wehring | 12 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 8 Jun 2015

Diageo has purchased a 37-acre plot of land adjacent to its existing manufacturing facility in Plainfield, Illinois for US$10m.


Andy Morton | 8 Jun 2015

Diageo is rolling out a new bottle design for its core vodka expression, Smirnoff No. 21.


Olly Wehring | 16 Mar 2015

Here's a look at what was happening on this day in...


James Wilmore | 12 Mar 2015

Diageo has signed a “multi-year” deal with Live Nation Entertainment to make its Smirnoff brand the official vodka of 26 music festivals across the world.


Olly Wehring | 23 Feb 2015

Here's a look at what was happening on this day in...

Latest blogs

James Wilmore | 2 Oct 2013

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

Company research

Rtds/High-Strength Premixes in South Africa

Rtds/High-Strength Premixes in South Africa

With the rising consumer demand for convenience, as well as manufacturers’ need to continually innovate in this “fad-driven” market, there remains a trend towards premixes and ready-to-drink cocktails...

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Global Spirits Market: News and Events August 2014

Global Spirits Market: News and Events August 2014

The report provides a review of the latest news and key events in the global spirits market during August 2014. Using this report, marketers will effectively gain an insight into the latest happenin...

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Global Spirits Market: News and Events September 2014

Global Spirits Market: News and Events September 2014

The report provides a review of the latest news and key events in the global spirits market during September 2014....

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