Smirnoff

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Latest Insights

Will Diageo seize the day as "nadir" reached?

Last year, it was Diageo's emerging markets that propped up the company's full-year results....

Diageo Lat Am seeks safety net for Scotch slip

Diageo's Latin America head is keen to dilute the company's dependence on Scotch whisky sales in the region to guard against potential slowd...

Comment - Beam's Bourbons Attractive to Diageo

Is Diageo really considering leading a counter-bid consortium for Beam?...

Analysis - Vodka's growth set to stay strong

Vodka's global growth prospects remain “positive” with an opportunity for producers to grow volumes in mature and emerging markets, accordin...

Latest Interviews

Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.


The Wehring Interview - Diageo Asia Pacific I 18 Oct 2011

Olly Wehring

This month, just-drinks returns to its two-part extended format for The Wehring Interview. Earlier this month, I enjoyed an hour in the company of Diageo's Asia Pacific president, Gilbert Ghostine. I say enjoyed; I wasn't at my best to start.

Latest News

Diageo's Smirnoff Sorbet Light Extensions 30 Jul 2014

Olly Wehring

Diageo has released two further additions to its Smirnoff Sorbet Light lower-calorie portfolio in the US.


Emperador Inc rises up spirits volumes chart 30 Jun 2014

Andy Morton

Emperador Inc's namesake brandy became the second-largest spirits brand in the world last year, but still trails far behind HiteJinro's South Korean soju Jinro, new figures show.


Johnnie Walker retains Power 100 top spot 2 Jun 2014

James Wilmore

Diageo's Johnnie Walker has come top of a poll assessing the leading global wine and spirits brands, for the second year running.


Lion Capital silent over Whyte & Mackay bid 14 Apr 2014

James Wilmore

Private equity firm Lion Capital has declined to comment on a report it has teamed up with Whyte & Mackay's (W&M) former CEO to table a bid for the Scotch whisky producer.


Diageo unveils new global Smirnoff push - video 9 Apr 2014

James Wilmore

Diageo has released details of a new global multi-media marketing campaign for its Smirnoff vodka brand.

Latest blogs

Cameron's Smirnoff quip: A good idea? 2 Oct 2013

James Wilmore

UK Prime Minister David Cameron used Diageo's Smirnoff brand as a weapon for a spot of political retaliation during his speech at the Conservative Party conference today.

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