Sazerac Co

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Opportunities remain for flavoured spirits

The global flavoured spirits market remains in the midst of a slow, long-term decline, according to research released this week, but the div...

The US and its thirst for spirits - Trends

While each of the BRIC markets continue to throw up their own set of hurdles to sustained, long-term growth, the major spirits companies are...


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.


Richard Woodard | 22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.


Richard Woodard | 14 Jun 2016

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.


Olly Wehring | 4 May 2016

Late yesterday, Pernod Ricard confirmed that it has opened discussions with Sazerac with a view to selling its Paddy Irish whiskey brand. Here's a look at Paddy and its position in the Irish whiskey category and Pernod's portfolio.

Latest News

Lucy Britner | 31 May 2017

Sazerac Co has unveiled new packaging and a new recipe for Southern Comfort, as it looks to reemphasise the brand's New Orleans provenance cues.


Lucy Britner | 26 May 2017

Sazerac has announced the latest release in its Abraham Bowman line of experimental whiskey.


Lucy Britner | 16 Mar 2017

The Sazerac Co's Buffalo Trace Distillery has released a four-grain Bourbon, named after former distillery owner Colonel E H Taylor, Jr.


Andy Morton | 6 Mar 2017

The Sazerac Co has continued its recent buying spree with the purchase of a stake in San Francisco-based bitters producer Bittermens.


Lucy Britner | 9 Jan 2017

Sazerac-controlled importer 375 Park Avenue Spirits has appointed a former Bacardi executive to the role of president & COO. 


Andy Morton | 5 Jan 2017

The Sazerac Co's Buffalo Trace has outscored Diageo's Bulleit in a new IWSR report that tracks how many times Bourbon brands are listed in craft bars.


Olly Wehring | 23 Dec 2016

The Sazerac Co has book-ended a year that started with the purchase of Southern Comfort and Tuaca with the acquisition of Cognac producer Domaine Breuil de Segonzac.


Andy Morton | 22 Dec 2016

The Sazerac Co is to start producing Tennessee whiskey after buying a distillery in the US state.


Olly Wehring | 20 Dec 2016

Diageo has confirmed to just-drinks that it has filed a "trade dress" lawsuit in the US against Sazerac regarding alleged similarities between its Bulleit and the US company’s Dr McGillicuddy’s brands.


Andy Morton | 16 Dec 2016

The Sazerac Co is to turn two 200-year-old New Orleans buildings into an office, visitor centre and museum.


Lucy Britner | 8 Dec 2016

New Orleans-based Sazerac Co has released four Tequilas as part of its Expresiones del Corazón range for 2016.


Andy Morton | 1 Dec 2016

The Sazerac Co has opened its first office in Washington, DC with the appointment of Diageo's former US government lobbyist. 


Lucy Britner | 7 Oct 2016

Sazerac's Barton 1792 distillery has released a Bourbon with a high percentage of rye. 


Olly Wehring | 5 Oct 2016

Sazerac Co’s A Smith Bowman Distillery has released the latest limited iteration of its Abraham Bowman whiskey brand.


Lucy Britner | 30 Sep 2016

The Sazerac Co has continued its spending spree with the acquisition of Pernod Ricard's Fris Vodka brand for an undisclosed sum.


James Atkinson | 16 Sep 2016

The Sazerac Co has acquired control of Australian spirits distributor SouthTrade International.


Andy Morton | 15 Sep 2016

The Sazerac Co has launched a seasonal winter liqueur, Granny’s Gingerbread Cream.


Lucy Britner | 14 Sep 2016

The Sazerac Co's Buffalo Trace Distillery has said its Weller Bourbon will be given a packaging upgrade from the end of the year.


Lucy Britner | 6 Sep 2016

The Sazerac Co has acquired UK-based spirits bottler The Last Drop Distillers.


Andy Morton | 29 Jun 2016

The global spirits category is unlikely to see a major M&A deal in the near future, an analyst has said.


Olly Wehring | 17 Jun 2016

Sazerac has announced the appointment of Marie Brizard Wine & Spirits as distributor for three of its brands in France, including recent purchase Southern Comfort.


Andy Morton | 8 Jun 2016

Brown Forman has posted a solid full-year underlying performance but currency weakness hit sales in core developed markets including Australia and Travel Retail.


Olly Wehring | 1 Jun 2016

Brown-Forman has completed its purchase of The BenRiach Distillery Co, spending US$5.8m less than originally announced.


Lucy Britner | 20 May 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Company research

Global American Whiskey Market 2016-2020

Global American Whiskey Market 2016-2020

The production and labeling of American whiskey has to be under the Title 27 of the US Code of Federal Regulations. American whiskey was traditionally produced within the boundaries of the US and can...

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Global Liqueurs Market 2017-2021

Global Liqueurs Market 2017-2021

Liqueur is made of neutral spirits and is flavored with cream, fruits, herbs, and other materials and then sweetened. In the US, liqueur is any liquor containing at least 2.5% sugar syrup by weight. W...

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