http://www.just-drinks.com/companies/southern-comfort_id121Latest Southern Comfort industry news - from just-drinks.com© 2013 All content copyright just-drinks.com. Published by Aroq Ltd.Thu, 20 Jun 2013 07:03:44 GMTThu, 20 Jun 2013 07:03:44 GMTjust-drinks.com - RSS feedjust-drinks.comhttp://blogs.law.harvard.edu/tech/rss20Brown-Forman has unveiled "the next chapter" in a Southern Comfort TV ad campaign that has returned the brand to growth in the US.http://www.just-drinks.com/news/brown-forman-lines-up-new-southern-comfort-secret-weapon-ad_id110585.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortMon, 10 Jun 2013 11:51:00 GMTBrown-Forman's Southern Comfort "remains challenged", an analyst has warned, reversing hopes that a global ad campaign had halted its slide. http://www.just-drinks.com/analysis/analysis-brown-forman-fails-to-revive-southern-comfort_id110564.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortThu, 06 Jun 2013 13:10:00 GMTBrown-Forman posted a rise in profits for its fiscal full year today (5 June), with sales in the nine-month period also growing. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.http://www.just-drinks.com/analysis/focus-brown-formans-fy-performance-by-region-brand_id110554.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 05 Jun 2013 14:49:00 GMTBrown-Forman has lined up an RTD extension for its Southern Comfort portfolio. http://www.just-drinks.com/news/brown-formans-southern-comfort-lime-soda_id110491.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 29 May 2013 09:55:00 GMTEarlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.http://www.just-drinks.com/analysis/just-the-facts-the-power-100-2013_id110458.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortFri, 24 May 2013 10:50:00 GMTAn "explosion" in the premium spirits sector forced Brown-Forman to up the price of Jack Daniel's before consumers considered it run-of-the-mill, the company's CFO has said. http://www.just-drinks.com/analysis/just-on-call-brown-forman-price-hikes-protect-jack-daniels-status-cfo_id109718.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 06 Mar 2013 17:17:00 GMTToday (6 March), Brown-Forman posted a rise in profits for its fiscal year-to-date, with sales in the nine-month period growing by 4%. Here, just-drinks takes a closer look at the company's performance in the period by region and brand.http://www.just-drinks.com/analysis/focus-brown-formans-ytd-performance-by-region-brand_id109714.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 06 Mar 2013 14:00:00 GMTBrown-Forman will report its year-to-date and third-quarter results on Wednesday (6 March). Here, just-drinks takes a look at the highs and lows for the company in the nine months to the end of January and its performance in recent quarters. http://www.just-drinks.com/analysis/just-the-preview-brown-forman-ytd-q3_id109680.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortMon, 04 Mar 2013 12:18:00 GMTThe top ten stories published on just-drinks last week:http://www.just-drinks.com/news/just-the-round-up-the-week-in-drinks_id109006.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortFri, 14 Dec 2012 10:23:00 GMTSouthern Comfort is bouncing back for Brown-Forman with a "dramatic improvement" in US sales, the company has said. http://www.just-drinks.com/news/just-on-call-southern-comfort-seeing-dramatic-recovery-brown-forman_id109002.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortThu, 13 Dec 2012 13:55:00 GMTIt has been a strong first-half for Brown-Forman's portfolio of brands, but not all of them have hit the mark. Here, just-drinks takes a look at three that have done the company proud, and one that has blotted the copybook. Or has it?http://www.just-drinks.com/comment/comment-brown-forman-brands-that-have-hit-the-mark_id108959.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortFri, 07 Dec 2012 16:37:00 GMTBrown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.http://www.just-drinks.com/news/brown-forman-posts-healthy-h1-as-margins-improve_id108930.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 05 Dec 2012 13:05:00 GMTBrown-Forman has lined up a special dividend payment to the tune of around US$850m, but maintains it still has enough capital to make "strategic acquisitions".http://www.just-drinks.com/news/brown-forman-still-keen-to-buy-despite-us850m-dividend-pay-out_id108860.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortTue, 27 Nov 2012 13:22:00 GMTBrown-Forman has launched its first Southern Comfort TV campaign in Australia for nine years, ramping up the brand's 'Whatever's Comfortable' global marketing push.http://www.just-drinks.com/news/brown-forman-expands-southern-comfort-tv-campaign_id108689.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortFri, 09 Nov 2012 11:02:00 GMTBrown-Forman has extended the 'Whatever's Comfortable' TV campaign for its Southern Comfort brand to the UK.http://www.just-drinks.com/news/brown-forman-extends-southern-comfort-push-to-uk_id108260.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 26 Sep 2012 10:35:00 GMTBrown-Forman has hailed a "great start" to its fiscal year, with rising profits helped by price increases in Q1.http://www.just-drinks.com/news/brown-forman-welcomes-strong-q1-performance_id107999.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 29 Aug 2012 13:05:00 GMTBrown-Forman has unveiled the latest marketing push for its Southern Comfort liqueur brand in the US.http://www.just-drinks.com/news/brown-forman-hits-the-beach-with-southern-comfort-ad_id107762.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortWed, 01 Aug 2012 16:35:00 GMTBrown-Forman's Southern Comfort Bold Black Cherryhttp://www.just-drinks.com/news/brown-formans-southern-comfort-bold-black-cherry_id106626.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortMon, 19 Mar 2012 14:13:00 GMTBrown-Forman has created a character to front its latest digital campaign for Southern Comfort in the UK.http://www.just-drinks.com/news/brown-forman-gives-southern-comfort-digital-push-with-baron-jazz_id106364.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortMon, 20 Feb 2012 13:47:00 GMTBrown-Forman's CEO has voiced his excitement at a resurgent whisk(e)y market in the US, driven by consumers' taste for luxury and innovations around flavour.http://www.just-drinks.com/news/just-on-call-brown-forman-toasts-us-whiskey-boom_id105782.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=southern-comfortFri, 09 Dec 2011 11:28:00 GMT