http://www.just-drinks.com/companies/smirnoff_id67Latest Smirnoff industry news - from just-drinks.com© 2013 All content copyright just-drinks.com. Published by Aroq Ltd.Sun, 19 May 2013 09:06:02 GMTSun, 19 May 2013 09:06:02 GMTjust-drinks.com - RSS feedjust-drinks.comhttp://blogs.law.harvard.edu/tech/rss20The third and final part of EurActiv's analysis of the European Union's alcohol harm reduction strategy focuses on the different positions being taken on different issues in different regions.http://www.just-drinks.com/analysis/the-european-unions-strategy-under-review-part-iii_id110054.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffThu, 11 Apr 2013 14:53:00 GMTDiageo's new GBP2.5m (US$3.8m) UK marketing campaign for its Smirnoff vodka brand will include a TV ad set to launch this month.http://www.just-drinks.com/news/diageo-gears-up-for-us38m-smirnoff-push_id109996.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffFri, 05 Apr 2013 14:46:00 GMTDiageo is rolling out its coffee-flavoured version of its Smirnoff vodka to the UK. http://www.just-drinks.com/news/diageo-rolls-out-smirnoff-espresso-to-uk_id109849.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 19 Mar 2013 15:21:00 GMTDiageo's Smirnoff Sorbet Light rangehttp://www.just-drinks.com/news/diageos-smirnoff-sorbet-light-range_id109705.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 05 Mar 2013 16:19:00 GMTDiageo has announced the roll-out of its RTD cocktail range Parrot Bay across eight European countries. http://www.just-drinks.com/news/diageo-to-roll-out-parrot-bay-across-europe_id109633.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 26 Feb 2013 17:22:00 GMTDiageo reported healthy first-half numbers earlier today. Here just-drinks takes a look at how each category is performing for the drinks giant: http://www.just-drinks.com/analysis/focus-diageos-h1-performance-by-category_id109364.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffThu, 31 Jan 2013 17:30:00 GMTA new year, a new commentator. Taking the baton for white spirits, we welcome back just-drinks' former deputy editor, Chris Mercer, to cast his watchful eye over all things white. This month: Vodka.http://www.just-drinks.com/comment/comment-spirits-vodka-can-go-far_id109257.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 22 Jan 2013 11:40:00 GMTPernod Ricard's super-premium vodkas lack the depth to compete with Diageo's as vodka continues its value boom, an analyst has said.http://www.just-drinks.com/analysis/diageo-leads-pernod-ricard-in-top-end-vodka-fight-analyst_id109214.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffWed, 16 Jan 2013 17:12:00 GMTDiageo has appointed a new marketing and innovation director for its Africa division. http://www.just-drinks.com/news/diageo-appoints-new-marketing-and-innovation-boss_id109169.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffFri, 11 Jan 2013 15:18:00 GMTGood Time Beverage's Bob & Stacy's Ultra Premium Vodkahttp://www.just-drinks.com/news/good-time-beverages-bob-stacys-ultra-premium-vodka_id109152.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffThu, 10 Jan 2013 12:28:00 GMTDiageo has circumnavigated many years of work building up a spirits distribution network in India by buying a majority stake in United Spirits, according to a senior executive from one of the Indian group's sister companies. http://www.just-drinks.com/news/diageo-avoids-30-years-of-work-with-united-spirits-deal-report_id109114.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffMon, 07 Jan 2013 13:05:00 GMTSouthern Comfort is bouncing back for Brown-Forman with a "dramatic improvement" in US sales, the company has said. http://www.just-drinks.com/news/just-on-call-southern-comfort-seeing-dramatic-recovery-brown-forman_id109002.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffThu, 13 Dec 2012 13:55:00 GMTEarlier today (5 December), Diageo hosted a briefing on its position in the vodka category. Here, just-drinks looks at the numbers for the sector as a whole, and Diageo's three global vodka brands.http://www.just-drinks.com/news/just-the-facts-diageo-and-the-global-vodka-category_id108929.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffWed, 05 Dec 2012 12:05:00 GMTDiageo has said it believes its vodka stable is well-placed to grow in China, despite its recent entry into the country's domestic white spirits category.http://www.just-drinks.com/news/diageo-targets-vodka-growth-in-china-despite-baijiu-buy_id108928.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffWed, 05 Dec 2012 11:21:00 GMTThe head of Diageo's operations in Brazil has said that the company is set to expand its distribution coverage, to exploit the burgeoning middle class in the country.http://www.just-drinks.com/news/diageo-looks-to-up-distribution-footprint-in-brazil_id108658.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 06 Nov 2012 22:00:00 GMTNext week, Diageo will host its latest investor conference, this time covering Latin America & the Caribbean. Here is an overview of the company's presence in the region.http://www.just-drinks.com/news/just-the-facts-diageo-in-latin-america-and-the-caribbean_id108605.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffWed, 31 Oct 2012 18:42:00 GMTStarting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom casts an eye at the more outre spirits launches of the last few months.http://www.just-drinks.com/analysis/2012-the-year-of-oddball-liquor-flavors_id108603.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffWed, 31 Oct 2012 15:05:00 GMTDiageo's Smirnoff Iced Cake, Kissed Caramel vodkashttp://www.just-drinks.com/news/diageos-smirnoff-iced-cake-kissed-caramel-vodkas_id108459.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 16 Oct 2012 17:25:00 GMTDiageo releases a Q1 trading statement on Wednesday (17 October). Below, we take a look at the highs and lows for the company in the three months to the end of September.http://www.just-drinks.com/analysis/just-the-preview-diageo-q1_id108440.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffMon, 15 Oct 2012 15:48:00 GMTEarlier today (25 September), Diageo confirmed that it is seeking to buy a stake in UB Group's United Spirits division in India. Here's a look at the Indian alcoholic drinks landscape and Diageo's current position in it.http://www.just-drinks.com/analysis/just-the-facts-diageo-and-india_id108255.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=smirnoffTue, 25 Sep 2012 13:25:00 GMT