<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0"><channel><title>Latest Pimm's industry news - from just-drinks.com</title><link>http://www.just-drinks.com/companies/pimms_id65</link><description>Latest Pimm's industry news - from just-drinks.com</description><copyright>© 2013 All content copyright just-drinks.com. Published by Aroq Ltd.</copyright><pubDate>Sun, 19 May 2013 20:44:41 GMT</pubDate><lastBuildDate>Sun, 19 May 2013 20:44:41 GMT</lastBuildDate><category>just-drinks.com - RSS feed</category><generator>just-drinks.com</generator><docs>http://blogs.law.harvard.edu/tech/rss</docs><ttl>20</ttl><item><title>Product Launch - UK: Diageo's Pimm's Blackberry and Elderflower</title><description>Diageo has launched a flavoured extension to its Pimm's range in time for the summer.</description><link>http://www.just-drinks.com/news/diageos-pimms-blackberry-and-elderflower_id110148.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Fri, 19 Apr 2013 14:39:00 GMT</pubDate></item><item><title>UK: Beam Global, Maxxium to maintain Courvoisier spend</title><description>Beam Global Spirits &amp; Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in 2011, buoyed by success from increasing its investment last year.</description><link>http://www.just-drinks.com/news/beam-global-maxxium-to-maintain-courvoisier-spend_id103277.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Wed, 09 Mar 2011 11:23:00 GMT</pubDate></item><item><title>just the facts - Secret recipes</title><description>Soft drinks group AG Barr this week bowed to pressure from regulatory authorities and agreed to remove two colourings from its flagship Irn-Bru drink.</description><link>http://www.just-drinks.com/news/just-the-facts-secret-recipes_id99671.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Thu, 28 Jan 2010 14:27:00 GMT</pubDate></item><item><title>just the round-up - The week in drinks</title><description>The top ten stories published on just-drinks this week:</description><link>http://www.just-drinks.com/news/just-the-round-up-the-week-in-drinks_id98632.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Fri, 02 Oct 2009 15:20:00 GMT</pubDate></item><item><title>UK: Diageo, Sainsbury's settle Pimm's row</title><description>Diageo and Sainsbury's have come to an agreement over the UK supermarket's Pimm's-like beverage, Pitchers.</description><link>http://www.just-drinks.com/news/diageo-sainsburys-settle-pimms-row_id98607.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Thu, 01 Oct 2009 12:05:00 GMT</pubDate></item><item><title>just the round-up - The week in drinks</title><description>The top ten stories published on just-drinks this week:</description><link>http://www.just-drinks.com/news/just-the-round-up-the-week-in-drinks_id98238.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Fri, 21 Aug 2009 13:40:00 GMT</pubDate></item><item><title>UK: Diageo sues Sainsbury's over Pimm's 'copycat'</title><description>Diageo has launched legal action against UK supermarket chain Sainsbury's, accusing the retailer of breaching copyright on the Pimm's brand.</description><link>http://www.just-drinks.com/news/diageo-sues-sainsburys-over-pimms-copycat_id98175.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Mon, 17 Aug 2009 09:57:00 GMT</pubDate></item><item><title>UK: CCE and Diageo team up for off-trade drive</title><description>Coca-Cola Enterprises (CCE) has teamed up with Diageo UK to launch a "multi-million pound" marketing campaign to drive spirit-mixer sales in the off-trade.</description><link>http://www.just-drinks.com/news/cce-and-diageo-team-up-for-off-trade-drive_id97583.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Thu, 18 Jun 2009 15:15:00 GMT</pubDate></item><item><title>just the answer - Diageo</title><description>As owner of some of the world's most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.</description><link>http://www.just-drinks.com/interview/just-the-answer-diageo_id97125.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Thu, 30 Apr 2009 09:00:00 GMT</pubDate></item><item><title>UK: Diageo rolls out autumn spirits campaign</title><description>Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.</description><link>http://www.just-drinks.com/news/diageo-rolls-out-autumn-spirits-campaign_id94766.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Mon, 18 Aug 2008 11:48:00 GMT</pubDate></item><item><title>UK: Diageo goes nationwide with Pimm's</title><description>Diageo Great Britain is to launch a GBP5.1m (US$9.93m) nationwide marketing campaign for its Pimm's brand this summer.</description><link>http://www.just-drinks.com/news/diageo-goes-nationwide-with-pimms_id93840.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Thu, 15 May 2008 09:02:00 GMT</pubDate></item><item><title>UK: Diageo lines up Pimm's summer push in UK</title><description>Diageo Great Britain plans to launch a heavyweight marketing and advertising campaign to push sales of Pimm's over the summer in the UK.</description><link>http://www.just-drinks.com/news/diageo-lines-up-pimms-summer-push-in-uk_id90102.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Fri, 27 Apr 2007 11:32:00 GMT</pubDate></item><item><title>UK: Mount Gay uses sailing ties to double sales</title><description>Barbados-based firm Mount Gay Rum has more than doubled UK sales in the past five years and anticipates growing more than 10% ahead of the dark and golden rum market there during 2006.</description><link>http://www.just-drinks.com/news/mount-gay-uses-sailing-ties-to-double-sales_id87346.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=pimms</link><pubDate>Fri, 04 Aug 2006 13:35:00 GMT</pubDate></item></channel></rss>