<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0"><channel><title>Latest J&amp;B industry news - from just-drinks.com</title><link>http://www.just-drinks.com/companies/jb_id48</link><description>Latest J&amp;B industry news - from just-drinks.com</description><copyright>© 2013 All content copyright just-drinks.com. Published by Aroq Ltd.</copyright><pubDate>Tue, 21 May 2013 23:24:03 GMT</pubDate><lastBuildDate>Tue, 21 May 2013 23:24:03 GMT</lastBuildDate><category>just-drinks.com - RSS feed</category><generator>just-drinks.com</generator><docs>http://blogs.law.harvard.edu/tech/rss</docs><ttl>20</ttl><item><title>UK: Diageo claims repositioning J&amp;B was key to success</title><description>Diageo has hailed the repositioning of J&amp;B for improving the Scotch whisky brand's performance.</description><link>http://www.just-drinks.com/news/diageo-claims-repositioning-jb-was-key-to-success_id93339.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=jb</link><pubDate>Thu, 20 Mar 2008 13:53:00 GMT</pubDate></item><item><title>UK: Diageo unveils GBP5m repackaging for J&amp;B</title><description>Diageo has launched a GBP5m pack redesign for its Scotch brand J&amp;B.</description><link>http://www.just-drinks.com/news/diageo-unveils-gbp5m-repackaging-for-jb_id92083.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=jb</link><pubDate>Fri, 02 Nov 2007 14:49:00 GMT</pubDate></item><item><title>GLOBAL: Diageo lines up Mirror Man campaign for J&amp;B</title><description>Diageo is preparing for the global roll-out of its latest advertising campaign for its J&amp;B whisky brand.</description><link>http://www.just-drinks.com/news/diageo-lines-up-mirror-man-campaign-for-jb_id90720.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=jb</link><pubDate>Wed, 27 Jun 2007 16:17:00 GMT</pubDate></item><item><title>GLOBAL: J&amp;B whisky boss looking for global "credibility"</title><description>The global brand director for J&amp;B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global "credibility" it has in Spain, its largest market.</description><link>http://www.just-drinks.com/news/jb-whisky-boss-looking-for-global-credibility_id89679.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=jb</link><pubDate>Wed, 14 Mar 2007 13:33:00 GMT</pubDate></item><item><title>GLOBAL: Diageo to embark on global push for J&amp;B</title><description>Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch whisky brand J&amp;B.</description><link>http://www.just-drinks.com/news/diageo-to-embark-on-global-push-for-jb_id89670.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=jb</link><pubDate>Tue, 13 Mar 2007 16:29:00 GMT</pubDate></item></channel></rss>