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Published by Aroq Ltd.Thu, 23 May 2013 23:58:26 GMTThu, 23 May 2013 23:58:26 GMTjust-drinks.com - RSS feedjust-drinks.comhttp://blogs.law.harvard.edu/tech/rss20Illva Saronno has switched distribution of its Disaronno and Tia Maria liqueur brands in Australia to Suntory.http://www.just-drinks.com/news/illva-saronno-selects-suntory-for-disaronno-tia-maria-distribution_id103891.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoMon, 16 May 2011 17:27:00 GMTIllva Saronno has signed a deal for Monarq Group to distribute its brands, including Disaronno and Tia Maria, in the Caribbean.http://www.just-drinks.com/news/illva-saronno-signs-monarq-group-as-distributor_id102027.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoMon, 04 Oct 2010 17:55:00 GMTItalian liqueur Disaronno will receive its first summer marketing campaign in the UK as distributor First Drinks looks to broaden the brand's appeal.http://www.just-drinks.com/news/first-drinks-to-launch-disaronno-summer-push_id100583.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 27 Apr 2010 12:30:00 GMTLike the other sectors of our industry, the economy cast a shadow over the spirits category in 2009. The aftershocks of the downturn spread around the world, with Scotland appearing to be the epicentre. Olly Wehring looks at the last 12 months for Diageo, Pernod Ricard et al.http://www.just-drinks.com/analysis/review-of-the-year-2009-spirits_id99429.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 22 Dec 2009 12:07:00 GMTBacardi has secured the distribution contract for Tia Maria in the US after signing a deal with the coffee liqueur brand's new owner, Illva Saronno.http://www.just-drinks.com/news/bacardi-to-distribute-tia-maria-for-illva-saronno_id99331.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoFri, 11 Dec 2009 10:18:00 GMTFirst Drinks has announced a GBP2m (US$3.3m) Christmas push for Illva Saronno's Disaronno liqueur brand in the UK.http://www.just-drinks.com/news/disaronno-gets-fashion-boost-in-uk_id98944.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 03 Nov 2009 15:44:00 GMTFirst Drinks has signed a deal for the UK distribution rights for Tia Maria.http://www.just-drinks.com/news/first-drinks-to-distribute-tia-maria_id98409.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoThu, 10 Sep 2009 12:27:00 GMTPernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.http://www.just-drinks.com/news/pernod-ricard-sells-tia-maria-to-illva-saronno_id97959.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoMon, 27 Jul 2009 17:07:00 GMTItalian liqueur Disaronno is to benefit from a GBP5m (US$8.2m) marketing drive in the UK, distributor firm First Drinks Brands has said.http://www.just-drinks.com/news/first-drinks-brands-rolls-out-disaronno-campaign_id97397.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoMon, 01 Jun 2009 14:14:00 GMTItalian liqueur Disaronno, distributed in the UK by First Drinks Brands, is looking to boost its sales growth across the on- and off-trade with a Christmas TV campaign.http://www.just-drinks.com/news/disaronno-in-christmas-marketing-push_id95434.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 04 Nov 2008 12:14:00 GMTFirst Drinks Brands, which distributes Disaronno in the UK, is planning a raft of marketing initiatives for the liqueur brand this summer, with the particular aim of further driving sales among fashion-conscious young women.http://www.just-drinks.com/news/summer-push-for-disaronno_id94179.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 17 Jun 2008 11:06:00 GMTBacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.http://www.just-drinks.com/news/bacardi-extends-disaronno-distribution-agreement_id93549.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoWed, 16 Apr 2008 09:35:00 GMTFirst Drinks Brands is rolling out a television advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.http://www.just-drinks.com/news/first-drinks-brands-invests-in-tv-push-for-disaronno_id92261.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 20 Nov 2007 12:00:00 GMTAmaretto brand Disaronno has toasted its most successful trading year to date in the UK.http://www.just-drinks.com/news/disaronno-beats-category-for-2006_id89373.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoThu, 15 Feb 2007 13:35:00 GMTFirst Drinks Brands is rolling out a GBP1.5m TV advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.http://www.just-drinks.com/news/disaronno-set-for-gbp15m-advertising-push_id87935.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoTue, 03 Oct 2006 13:05:00 GMTBacardi USA, a unit of Bermuda-based Bacardi, said US depletions reached an all-time high of more than 8.2m cases in 2003, led by its signature line of rums.http://www.just-drinks.com/news/bacardi-usa-posts-record-sales-in-2003_id69489.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoThu, 03 Jun 2004 11:44:00 GMTFirst Drinks' Italian Amaretto liqueur brand Disaronno has signed a seven-figure deal with UK broadcaster BSkyB to become the exclusive sponsor of Sky One's new US drama hit Las Vegas.http://www.just-drinks.com/news/disaronno-in-first-broadcast-sponsorship_id70226.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoThu, 08 Apr 2004 11:53:00 GMTNo one can deny the slow but sure liberalisation spirits advertising has been party to over the last five years. But with the war on tobacco almost won, attention will return to drinks industry regulations. Chris Brook-Carter reviews a report by analyst Datamonitor who argues that media support is the key to winning the PR war.http://www.just-drinks.com/analysis/spirits-producers-at-watershed-in-battle-for-advertising-acceptance_id85249.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=disaronnoMon, 16 Jul 2001 10:00:00 GMT