http://www.just-drinks.com/companies/coke_id269Latest Coke industry news - from just-drinks.com© 2013 All content copyright just-drinks.com. Published by Aroq Ltd.Tue, 21 May 2013 09:59:25 GMTTue, 21 May 2013 09:59:25 GMTjust-drinks.com - RSS feedjust-drinks.comhttp://blogs.law.harvard.edu/tech/rss20Sales of sparkling cola are under pressure, but one man still believes its stock is high. Cliff Kluge, a pilot from Georgia, told ABC News this week he may have found the original recipe for Coca-Cola - and is selling it on eBay for as much as US$15m. http://www.just-drinks.com/analysis/in-the-spotlight-coca-colas-secret-recipe-on-ebay_id110403.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 17 May 2013 14:52:00 GMTHere are the ten most viewed, subscriber-only items on just-drinks this week:http://www.just-drinks.com/news/just-for-subscribers-the-week-in-drinks_id110333.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 10 May 2013 12:28:00 GMTIt made for some good headlines: 'Coke to ditch ads aimed at kids'; 'Soft drinks giant promises calorie counts on all products'. http://www.just-drinks.com/analysis/in-the-spotlight-the-coca-cola-cos-global-anti-obesity-pledge_id110331.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 10 May 2013 11:42:00 GMTThe many facets of rum reflect a versatility that looks set to keep an already growing category moving in the right direction, according to a new report from just-drinks and The IWSR.http://www.just-drinks.com/analysis/research-in-focus-rum-set-to-benefit-from-its-versatility_id110292.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 10 May 2013 09:01:00 GMTCastle Brands has appointed the marketer behind The Coca-Cola Co's disastrous New Coke to its board of directors. http://www.just-drinks.com/news/castle-brands-brings-new-coke-marketer-on-board_id110334.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 10 May 2013 12:31:00 GMTRay Rowlands of Drinksinfo Ltd considers some of the product innovations that have shaped the US cola market following news of the pending launch of an omega-3 variant.http://www.just-drinks.com/comment/comment-soft-drinks-water-fishy-moves-in-the-cola-market_id110290.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeWed, 08 May 2013 15:00:00 GMTThe Coca-Cola Co may buy GlaxoSmithKline brand Lucozade to make up for the "sad lesson" of losing Gatorade to PepsiCo, an analyst has said.http://www.just-drinks.com/analysis/analysis-lucozade-may-plug-gatorade-gap-for-the-coca-cola-co_id110146.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 19 Apr 2013 13:37:00 GMTThe Coca-Cola Co's latest celebrity signing Taylor Swift has released her first commercial for the company. http://www.just-drinks.com/news/the-coca-cola-co-unveils-taylor-swift-campaign_id110093.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeTue, 16 Apr 2013 13:21:00 GMTThe Coca-Cola Co will report its first quarter results on Tuesday (16 April). Here, just-drinks takes a look at the group's highs and lows in the three months to the end of March.http://www.just-drinks.com/analysis/just-the-preview-the-coca-cola-cos-q1_id110068.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 12 Apr 2013 14:49:00 GMTJust over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used stevia in the reduced-sugar brand. Ray Rowlands of Drinksinfo Ltd takes a closer look at the variant and asks: What's next?http://www.just-drinks.com/comment/comment-soft-drinks-water-where-next-for-pepsi-next_id110024.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeTue, 09 Apr 2013 15:24:00 GMTEarlier this month, Bacardi announced the launch of Dewar's Highlander Honey in the US. The move has ruffled feathers in Scotland, where the heritage and provenance of Scotch whisky is almost an obsession. Here's Ian Buxton with his take on the storm in a nosing glass.http://www.just-drinks.com/comment/comment-spirits-adding-a-touch-of-flavour-to-scotch-whisky_id109902.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeMon, 25 Mar 2013 13:00:00 GMTA government recycling scheme in Australia's Northern Territory (NT), which has been opposed by drinks companies, could be saved after a parliamentary motion was passed.http://www.just-drinks.com/news/mps-mount-bid-to-save-recycling-scheme_id109815.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 15 Mar 2013 13:33:00 GMTRay Rowlands of Drinksinfo Ltd looks at some of the pack designs being implemented for soft drinks and asks, is the industry in the business of selling beverages, or has it inappropriately diversified into the art world?http://www.just-drinks.com/comment/comment-soft-drinks-water-soft-drink-or-objet-dart_id109801.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeThu, 14 Mar 2013 12:45:00 GMTThe top ten stories published on just-drinks last week:http://www.just-drinks.com/news/just-the-round-up-the-week-in-drinks_id109592.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 22 Feb 2013 15:15:00 GMTCoca-Cola Enterprises aims to drive growth in its cola stable this year in all of its markets, with the launch of an advertising campaign encouraging consumers to drink "Coke with food".http://www.just-drinks.com/analysis/coca-cola-enterprises-puts-faith-in-food-for-cola-growth_id109582.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeThu, 21 Feb 2013 11:27:00 GMTThe top ten stories published on just-drinks last week:http://www.just-drinks.com/news/just-the-round-up-the-week-in-drinks_id109524.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeFri, 15 Feb 2013 15:05:00 GMTPepsiCo is seeking the next Diet Coke to revitalise sparkling cola sales in North America, the company's head has said.http://www.just-drinks.com/analysis/just-on-call-pepsico-aims-to-lead-bid-to-refresh-cola-category_id109509.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeThu, 14 Feb 2013 14:41:00 GMTA tough final quarter for The Coca-Cola Co in Europe makes Coca-Cola Enterprises' move for the former's bottling operations in Germany less likely, an analyst has suggested.http://www.just-drinks.com/analysis/coca-cola-co-european-travails-cast-doubt-on-coca-cola-enterprises-bottling-buy-analyst_id109476.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeTue, 12 Feb 2013 15:05:00 GMTIt's 4th and goal for this year's Super Bowl, and beverage companies are continuing their traditionally hefty advertising presence at Sunday's (3 February) showpiece NFL event.http://www.just-drinks.com/analysis/in-the-spotlight-super-bowl-ad-showdown_id109362.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeThu, 31 Jan 2013 16:09:00 GMTThe Coca-Cola Co has signed up singer Taylor Swift as the new face of Diet Coke in the US.http://www.just-drinks.com/news/coca-cola-co-lines-up-taylor-swift-for-diet-coke_id109340.aspx?utm_source=company-feed&utm_medium=rss-feed&utm_campaign=rss-feed&utm_content=cokeWed, 30 Jan 2013 12:37:00 GMT