<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0"><channel><title>Latest Baileys Irish Cream industry news - from just-drinks.com</title><link>http://www.just-drinks.com/companies/baileys-irish-cream_id33</link><description>Latest Baileys Irish Cream industry news - from just-drinks.com</description><copyright>© 2013 All content copyright just-drinks.com. Published by Aroq Ltd.</copyright><pubDate>Sat, 25 May 2013 12:58:40 GMT</pubDate><lastBuildDate>Sat, 25 May 2013 12:58:40 GMT</lastBuildDate><category>just-drinks.com - RSS feed</category><generator>just-drinks.com</generator><docs>http://blogs.law.harvard.edu/tech/rss</docs><ttl>20</ttl><item><title>UK: Diageo in Easter marketing push</title><description>Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK.</description><link>http://www.just-drinks.com/news/diageo-in-easter-marketing-push_id100166.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Fri, 19 Mar 2010 15:16:00 GMT</pubDate></item><item><title>UK: Diageo's Baileys to sponsor Desperate Housewives</title><description>Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.</description><link>http://www.just-drinks.com/news/diageos-baileys-to-sponsor-desperate-housewives_id99639.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Tue, 26 Jan 2010 11:40:00 GMT</pubDate></item><item><title>JAPAN: Diageo realigns Japan distribution between Kirin, Moet Hennessy</title><description>Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.</description><link>http://www.just-drinks.com/news/diageo-realigns-japan-distribution-between-kirin-moet-hennessy_id97817.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Mon, 13 Jul 2009 14:59:00 GMT</pubDate></item><item><title>UK: Diageo rolls out autumn spirits campaign</title><description>Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.</description><link>http://www.just-drinks.com/news/diageo-rolls-out-autumn-spirits-campaign_id94766.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Mon, 18 Aug 2008 11:48:00 GMT</pubDate></item><item><title>UK: Diageo produces one-billionth bottle of Baileys</title><description>Diageo has announced that it has produced its one-billionth bottle of Baileys Irish Cream.</description><link>http://www.just-drinks.com/news/diageo-produces-one-billionth-bottle-of-baileys_id92371.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Mon, 03 Dec 2007 11:25:00 GMT</pubDate></item><item><title>Spotlight - Distell looks to raise international profile</title><description>Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global markets outside Africa, both in the wine sector and in the liqueur category with its Amarula Cream brand. Nuria Sadurni of Euromonitor International reports.</description><link>http://www.just-drinks.com/analysis/spotlight-distell-looks-to-raise-international-profile_id90869.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Wed, 11 Jul 2007 15:08:00 GMT</pubDate></item><item><title>Duty-free industry looks ahead after summer disruption</title><description>The duty free business has recovered relatively quickly from the major disruption caused by the security scare in the UK in the summer, writes Joe Bates. And as the industry prepares for the annual Tax Free World Association travel retail trade show in Cannes next week, drinks suppliers have cause for cautious optimism with signs that their share of the market has stabilised after years of steady decline.</description><link>http://www.just-drinks.com/analysis/duty-free-industry-looks-ahead-after-summer-disruption_id88154.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Fri, 20 Oct 2006 15:56:00 GMT</pubDate></item><item><title>UK: Diageo GB targets Easter Baileys buyers</title><description>Diageo Great Britain (GB) will spend more than GBP1m (US$1.74m) on boosting Baileys sales in the lead up to Easter.</description><link>http://www.just-drinks.com/news/diageo-gb-targets-easter-baileys-buyers_id84365.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Mon, 13 Feb 2006 14:29:00 GMT</pubDate></item><item><title>UK: New global ad campaign for Baileys</title><description>Diageo is introducing a new global advertising campaign for its Baileys Irish Cream Liqueur.</description><link>http://www.just-drinks.com/news/new-global-ad-campaign-for-baileys_id83678.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Wed, 12 Oct 2005 14:56:00 GMT</pubDate></item><item><title>US: Jim Beam and Starbucks to launch liqueur</title><description>Jim Beam is to team up with Starbucks to produce a premium coffee liqueur.</description><link>http://www.just-drinks.com/news/jim-beam-and-starbucks-to-launch-liqueur_id70251.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Tue, 13 Apr 2004 14:12:00 GMT</pubDate></item><item><title>IRELAND: Lakeland seals deal with Baileys</title><description>Lakeland Dairies has won a supply contract with Baileys.</description><link>http://www.just-drinks.com/news/lakeland-seals-deal-with-baileys_id68987.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Wed, 14 Jan 2004 13:38:00 GMT</pubDate></item><item><title>Baileys challenge a Glide for Diageo</title><description>Despite attracting more consumers each year than any other drinks brand in the UK, Baileys Irish Cream can count only a fifth of its consumers as regular drinkers. Chris Brook-Carter met Diageo's innovation manager, Chris Stagg, to hear more about Baileys Glide, a new line extension designed to change that.</description><link>http://www.just-drinks.com/analysis/baileys-challenge-a-glide-for-diageo_id85808.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Tue, 12 Aug 2003 10:04:00 GMT</pubDate></item><item><title>Amarula - from the plains of Africa to the heart of America</title><description>Though still a long way behind Baileys, Amarula Cream liqueur could well be one of the brands to lead the South African beverage industry into the international market . Arnold Kirkby discovers how the marula fruit, favourite fruit of the African elephant is finding recognition as a leading cream liqueur on the international market.</description><link>http://www.just-drinks.com/analysis/amarula-from-the-plains-of-africa-to-the-heart-of-america_id85318.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Fri, 25 Jan 2002 15:44:00 GMT</pubDate></item><item><title>UK: Diageo to double Baileys volumes in &amp;#8364;64m investment</title><description>Diageo is expecting sales of its world leading liqueur Baileys Irish Cream to double  over the next five years and are investing &amp;#8364;64m in a second production plant to meet the volume requirements. </description><link>http://www.just-drinks.com/news/diageo-to-double-baileys-volumes-in-836464m-investment_id73833.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Wed, 16 Jan 2002 13:04:00 GMT</pubDate></item><item><title>BRL Hardy leads wine drive success in AC Nielsen's UK brand report</title><description>Loved by some wine critics and vilified by as many others for being a bargain bucket brand. Either way, BRL Hardy's Banrock Station has been one of the most talked about wines since its launch in January 1999 and it has paid off.</description><link>http://www.just-drinks.com/analysis/brl-hardy-leads-wine-drive-success-in-ac-nielsens-uk-brand-report_id84912.aspx?utm_source=company-feed&amp;utm_medium=rss-feed&amp;utm_campaign=rss-feed&amp;utm_content=baileys-irish-cream</link><pubDate>Tue, 15 Aug 2000 14:21:00 GMT</pubDate></item></channel></rss>