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Monster Beverage Corp to launch in China - CEO

Monster Beverage Corporation wants to launch its products in China after the Coca-Cola Co agreed to takes a minority stake in the company....

Coca-Cola can unleash Monster with energy plunge

After years of speculation, the Coca-Cola Co yesterday finally took the plunge and agreed to snap up a 16.7% stake in Monster Beverage Corpo...

Sugar fears push Monster to low-cal options

The CEO of Monster Beverage Corps has said its new Ultra Sunrise will help capture trends for “lighter” energy drinks as health fears over s...

Analysis - The yin and yang of Monster Beverage

Monster Beverage Corp has attracted a lot of conflicting viewpoints over the past month....

Latest News

All Market sells US$166m stake in China deal 15 Jul 2014

Andy Morton

All Market Inc has sold a 25% stake of Vita Coco to a Chinese distributor for about US$166m, as the coconut water brand prepares to launch in the country.


Marley Beverage Company appoints president & CEO 2 Jun 2014

James Wilmore

The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO.


UK alcohol ad complaints fall 16% 30 May 2014

James Wilmore

The number of complaints about adverts for alcohol in the UK fell by 16% last year, but three soft drinks firms featured in the ten most-complained-about campaigns.


Ballantine's links with music streaming site 11 Feb 2014

James Wilmore

Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.


Red Bull adds Red Bull Zero Calories to UK range 10 Feb 2014

Andy Morton

Red Bull is to invest GBP2m (US$3.3m) in the launch of its second low-calorie energy drink in the UK.

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