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Monster Beverage Corp ups focus on China entry

Monster Beverage Corp has identified China as one of its long-term priority markets as it continues to step up efforts to enter the country....

Soft Drinks & Water - Ringing in the New Year

Now that the Champagne corks have finished popping and the fireworks are all but a pleasant memory, Ray Rowlands of Drinksinfo Ltd says good...

Coca-Cola to get boost from Monster in China

In August, when the Coca-Cola Co announced it was to pay US$2.15bn for a 16.7% stake in Monster Beverage Co, there was a general consensus t...

Monster secures future with Coca-Cola deal

The announcement of an alliance between Monster Beverage Corp and the Coca-Cola Co earlier this year was widely regarded as a win-win scenar...

Latest News

just a While Ago - On 28 January in... 28 Jan 2015

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 18 December in... 18 Dec 2014

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 5 November in... 5 Nov 2014

Olly Wehring

Here's a look at what was happening on this day in...


just the Week in - Soft Drinks & Bottled Water 10 Oct 2014

Olly Wehring

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


Red Bull agrees US$13m payout as lawsuits settled 10 Oct 2014

James Wilmore

Red Bull has kicked off a process to reimburse its US consumers after agreeing to pay out US$13m to settle a lawsuit accusing the company of false advertising.

Company research

Red Bull GmbH: Consumer Packaged Goods - Company Profile & SWOT Report

Red Bull GmbH: Consumer Packaged Goods - Company Profile & S

Synopsis Canadean's "Red Bull GmbH: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company...

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Red Bull Deutschland GmbH in Soft Drinks (Germany)

Red Bull Deutschland GmbH in Soft Drinks (Germany)

Red Bull Deutschland has a strong marketing strategy, similar to that of its parent company. Sponsorship of sports events and using all possible channels (except for print) to capture the maximum youn...

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Red Bull do Brasil Ltda in Soft Drinks (Brazil)

Red Bull do Brasil Ltda in Soft Drinks (Brazil)

Red Bull is the absolute leader in energy drinks, whose main strategy is to invest in advertising campaigns under the slogan “Dê asas a sua imaginação” (Unleash your imagination). In order to keep com...

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