Red Bull company news 
just The Facts - Sports and energy drinks in Brazil
27 January 2012
Red Bull is to expand in Brazil by building a production facility in the country. Here, just-drinks looks at Brazil's thirst for energy and sport drinks.
BRAZIL: Red Bull gets green light for Brazil facility
27 January 2012
Red Bull has received approval from Brazil's state development council for the installation of a soft drinks plant in the country.
UK: Red Bull UK switches managing director
23 January 2012
Red Bull UK has announced a change of managing director.
LUXEMBOURG: Red Bull loses court ruling in Frisdranken Winters case
23 December 2011
Red Bull has lost a challenge at the European Court of Justice over an alleged breach of its trademark by Frisdranken Industrie Winters.
Comment – Soft Drinks & Water – So, What's Next?
31 October 2011
It's crystal ball time for Ray Rowlands from DrinksInfo. This month, Ray takes a guess at what future trends in soft drinks and water will shape the categories in the months and years to come.
Functional Drinks – Part I: Introduction and Overview
20 October 2011
The functional beverages category represents a key part of the functional food industry and, as such, exemplifies two defining yet contrasting characteristics of this sector of the market: Its considerable growth potential and its ability to court controversy.
CANADA: Government sets caffeine limit for energy drinks
7 October 2011
Canada's Government has set down a limit for caffeine content in energy drinks and will force producers to disclose more ingredients information on labels.
US: Pulse Beverage Corp secures Colorado distribution deal
28 September 2011
The Pulse Beverage Corp has expanded its distribution in the US to the state of Colorado.
CANADA: Red Bull Canada launches Bullseye Beverages court action
15 September 2011
Red Bull Canada has filed a lawsuit against Canadian soft drinks firm Bullseye Beverages for infringing the company's trademarks.
MEXICO: William Grant & Sons recruit Zubieta to head up Mexico operations
17 August 2011
William Grant & Sons is targetting the Mexican spirits market for growth, with the creation of the role of GM in the country.
UK: Red Bull launches PET bottle
5 August 2011
Red Bull has announced a roll-out of its PET bottle across the UK trade and into the wholesale channel.
just the Round-Up - The week in drinks
22 July 2011
The top ten stories published on just-drinks this week:
US: Red Bull to halt shot and cola production in North America
21 July 2011
Red Bull North America is to pull its energy shot and cola variants in the region.
UK: Red Bull joins Every Can Counts recycling programme
12 July 2011
Red Bull has become the first drinks company to sign up to a programme in the UK designed to encourage consumers to recycle drinks cans.
Comment – Soft Drinks & Water - Drinking in a Downturn
7 July 2011
Nearly three years since the collapse of Lehman Brothers, Richard Corbett assesses what we have learnt about the performance of 21st Century soft drinks in a recession.
UK/IRELAND: Red Bull profits, sales drop
28 June 2011
Red Bull has reported that it suffered a sharp drop in profits and a dip in sales in its UK and Ireland business in 2010.
EUROPE: PepsiCo Europe CEO takes UNESDA presidency
31 May 2011
The CEO of PepsiCo Europe has been appointed president of UNESDA, the Union of European Beverages Associations.
Comment - Soft Drinks & Water - Energy Drinks Evolution
10 May 2011
After bursting onto the scene a few years back, energy drinks have lost some of their early buzz. Ray Rowlands, from market research firm DrinksInfo, examines ways that drinks makers have sought to retain consumers' interest and how innovation could shape the future of the category.
US: Energy drinks return to pre-recession highs in US - research
9 May 2011
The energy drinks sector in the US has returned to pre-recessionary sales levels and is looking at a bright future, according to recent research.
just the Research
25 April 2011
Here's a run-down of some of the top research reports currently available in the just-drinks research store:
Comment – Soft Drinks & Water - The Tightrope of Celebrity Endorsement
5 April 2011
Despite the hopes of drinks companies' finance departments, the days of hiring a celebrity to push a product are still upon us. Richard Corbett looks not only at when a tie-up with a star has gone right, but also at when it has gone wrong. When it goes wrong, though, has it not also gone right?
Comment - Soft Drinks & Water - Aussies Rule? Think Again
22 March 2011
The recent attempt by Asahi Breweries of Japan to buy P&N Beverages has led Ray Rowlands of Drinksinfo Ltd to delve into the bedrock of the current ownership status of Australia’s beverage industry with some startling results.
just the Research
4 March 2011
Here's a run-down of some of the top research reports currently available in the just-drinks research store:
Comment - Energy Drinks to Face Increasing Scrutiny?
28 February 2011
As the global energy drinks market has grown, so has criticism of the category. In 2011, the threat of greater regulation is looming larger on the horizon.
UK: Rexam profits climb in 2010
23 February 2011
Drinks packaging giant Rexam has recorded an increase in full-year profits and said it remains focused on making investments in 2011.
US: American Beverage Association hits out at energy drinks criticism
15 February 2011
The American Beverage Association (ABA) has countered a report by the American Journal of Pediatrics that suggests energy drinks are potentially dangerous for children.
AUSTRIA: Red Bull sees sales jump in 2010
24 January 2011
Red Bull, producer of the world's best-selling energy drink, has reported an increase in full-year sales.
CHINA: Red Bull to "tap into" Chinese market
21 December 2010
Red Bull has said that it will look to enter the Chinese energy drinks market in the New Year.
INDIA: Indian Beverage Association to add more members
15 December 2010
The recently-formed Indian Beverage Association (IBA) is set to add more players to its existing body of nine founder members, which include The Coca Cola, Pepsico, Red Bull, Dabur, the Indian Soft Drinks Manufacturers' Association and Pearl Drinks Ltd.
CROATIA: Red Bull appoints distributor Atlantic Grupa
7 December 2010
Red Bull has signed an agreement with Atlantic Grupa for the distribution of its namesake energy drink brand in Croatia.
Related research
Red Bull GmbH in Soft Drinks - World
Red Bull is building itself from a energy drinks giant into a multinational with multiple business interests. In energy drinks, it has posted remarkable performances in Japan and Turkey in 2009-2010, underpinned by its usual aggressive and trendy marketing campaigns. As the world’s energy drinks leader, the company has not acquired any businesses in relation to energy drinks and it appeared to rely on organic growth by sustaining its position in developed markets and stretching to new markets.
Energy Drinks and Shots - US - July 2010
This report focuses on the energy drinks and shots market. While energy drinks have enjoyed significant popularity since their inception during the late 1990s, category growth appears to have cooled off during 2007-09. The current economic upheaval has negatively influenced the category, and a lack of universal appeal for energy drinks has failed to bring in new consumers to the market.
The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends
This report profiles the leading players in the global soft drinks industry.
