Red Bull company news 
just the Research
17 May 2013
Here's a run-down of some of the top research reports currently available in the just-drinks research store:
Analysis - Lucozade may plug Gatorade gap for The Coca-Cola Co
19 April 2013
The Coca-Cola Co may buy GlaxoSmithKline brand Lucozade to make up for the “sad lesson” of losing Gatorade to PepsiCo, an analyst has said.
Analysis - Monster Beverage Corp poised for global surge
11 April 2013
Monster Beverage Corporation's international profits will jump 50-fold over the next three years, an analyst has predicted.
just the Round-Up - The week in drinks
22 March 2013
The top ten stories published on just-drinks last week:
US: New York lawmakers restrict energy drinks marketing - report
20 March 2013
A New York State council has outlawed the marketing of energy drinks to minors, according to reports, but stopped short of an outright ban put forward last year.
AUSTRIA: Red Bull silent on contamination report
18 March 2013
Red Bull has refused to comment directly on reports it has been the victim of threats to contaminate its products in Austria.
US: Monster, Rockstar help galvanise energy drinks focus - ABA
8 March 2013
The American Beverage Association (ABA) has said that the recent addition of Monster Beverage and Rockstar to its ranks has led to a “more focused interest” in energy drinks legislation.
US: Red Bull takes cranberry, lime, blueberry nation-wide
4 March 2013
Red Bull has lined up the nation-wide roll-out of its three flavour extensions in the US.
US: Monster Beverage on course for growth - analyst
28 February 2013
Monster Beverage's full-year results are “not perfect” but the company can look forward to single-digit sales growth over the next five years, an analyst has said.
Comment - Soft Drinks & Water - A Monster Gain, But For Whom?
25 February 2013
Earlier this month, Monster Beverage said it would reclassify its namesake energy drinks range from being a dietary supplement to a “conventional food”. Ray Rowlands, director of beverage research company Drinksinfo Ltd, investigates the proposed change and considers whether the changes merely serve the interests of the brand owner with no real benefit to the actual consumer.
UK/SWITZERLAND: Rexam plans new GBP115m can plant
22 February 2013
Rexam has announced plans to build a new GBP115m (US$175.6m) beverage can plant in Switzerland to meet global demand for energy drinks and focus on speciality cans.
Comment - Soft Drinks & Water - Ribena and Lucozade: Cash In, or Invest?
19 February 2013
Earlier this month, UK pharmaceutical and "consumer healthcare" conglomerate GSK took a look at its Lucozade and Ribena brands, and set itself a choice: Does it sell the two, or does it look at setting up an investment programme? Richard Corbett considers the firm's dilemma.
US: Monster to reclassify products as food, list caffeine levels
15 February 2013
Monster Beverage has confirmed it is changing the classification of its energy drinks to 'conventional foods' and will list caffeine content on its products.
JAPAN: Monster sees success, but faces stiff competition - analyst
30 January 2013
Monster's entry into the Japanese market has seen initial success, but competition in the country's energy drinks sector remains “fierce”, according to an analyst.
S KOREA: Red Bull plans 35% price cut - report
28 January 2013
Red Bull is to drop its retail price in South Korea by 35%, according to a local report.
US: New York lawmaker warns against fighting energy drinks firms
24 January 2013
A New York state legislator overseeing a proposed energy drinks crackdown says he wants to work with the industry and not fight “tooth and nail” with companies.
Comment - Energy Drinks Fears Out the Can Again
18 January 2013
Opponents of energy drinks have lost none of their fizz in 2013.
US: Senators reignite energy drinks producers probe
18 January 2013
Two US senators have stepped up their scrutiny of energy drinks by writing to 14 producers demanding information on their products.
Preview of the Year - 2013 - Part I: Soft Drinks
8 January 2013
As we welcome in the new year, we invite Euromonitor to cast its eye over what 2013 holds for the drinks industry. In the first part of this month's management briefing, the global market research and analysis provider looks at the soft drinks category.
Review of the Year 2012 - Part II: Soft Drinks
21 December 2012
In the second part of just-drinks' review of 2012, Andy Morton looks at how the soft drinks category has fared in the past 12 months.
US: American Beverage Association says energy drinks vote a "slippery slope"
30 November 2012
The American Beverage Association (ABA) has warned of a legislative “slippery slope” after a New York county health board urged lawmakers to ban the sale of caffeine-based energy drinks to young people.
AUSTRIA: Rexam to boost capacity for Red Bull can production
26 November 2012
Rexam is to invest GBP20m (US$32m) in a fourth line at its Austrian plant to boost production of Red Bull cans.
GLOBAL: Coca-Cola Co set to enter F1 with Burn deal
22 November 2012
The Coca-Cola Co has announced a “multi-year” sponsorship of the Lotus Formula 1 racing team through its Burn energy drink brand.
Comment - Energy Drinks Makers Face Uphill Struggle
19 November 2012
It's not a good time to be an energy drinks producer in the US – at the very least from a public relations perspective.
Comment - Soft Drinks & Water - NPD in Europe in 2012; And the Winner is…
15 November 2012
Richard Corbett is keen to kick off the end-of-year review season. In this month's column, he looks back at the new product development arena in soft drinks in Europe.
US: Red Bull flavour extensions launched in US
13 November 2012
Red Bull is to extend its Special Editions range to the US, with 7-Eleven first to stock the new flavours.
just the Round-Up - The week in drinks
9 November 2012
The top ten stories published on just-drinks last week:
INDIA: Red Bull "pleased" with court ruling over former distribution partner
7 November 2012
Red Bull has said it is satisfied with an Indian court decision to stop it using three distribution partners of Narang Danone Access (NDA), a former partner in the country.
GLOBAL: Bacardi switches rum category directors
1 November 2012
In a busy HR week for Bacardi, the company has confirmed the appointment of a senior global category director of rums.
Comment - Can Monster Escape the Media Grip?
24 October 2012
Will Monster be able to ride out the latest controversy it faces?
