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Will McDonalds' tie-up help Monster catch Red Bull

This month, Ray Rowlands turns his attention to the recently-reported link-up in the US between Monster Beverage Corp and the McDonald’s fas...

How to inspire loyalty in the new ‘me’ generation

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by...


South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.


Richard Corbett | 9 Jun 2015

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.


Ray Rowlands | 7 Apr 2015

Following the announcement that Kraft Foods and Heinz are to merge, Ray Rowlands looks at some other actual - and would-be - company unions and asks, who might be next?


Andy Morton | 3 Mar 2015

A central tenet of the Coca-Cola Co's forthcoming minority stake in Monster Beverage Corp is the certainty that the partnership will boost the energy drinks firm's international footprint.

Latest News

Andy Morton | 25 May 2016

Red Bull has taken a stake in mobile video camera maker GoPro as part of a marketing tie-up.


Andy Morton | 15 Jan 2016

Here's a round-up of this week's top stories in the global soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


Lucy Britner | 12 Jan 2016

Energy drink brand Red Bull has launched its 2016 global competition in which consumers travel across Europe using only cans of Red Bull as currency.


Olly Wehring | 6 Nov 2015

Here's a round-up of this week's top stories in the soft drinks & bottled water categories. We also have similar round-ups for beer & cider and spirits & wine.


Andy Morton | 10 Sep 2015

Coconut water maker Vita Coco has appointed a former PepsiCo manager as global CFO.


Olly Wehring | 13 Aug 2015

Here's a look at what was happening on this day in...


Olly Wehring | 5 Mar 2015

The North American division of Red Bull is releasing two flavour extensions of its namesake energy drink brand in the US, while changing the name of a limited edition variant and making it a permanent SKU.


Olly Wehring | 13 Feb 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


James Wilmore | 11 Feb 2015

Red Bull has said it hopes for a “fair settlement” in a trademark dispute with a US craft brewer that has accused the energy drinks firm of “bullying”.


Olly Wehring | 28 Jan 2015

Here's a look at what was happening on this day in...


Olly Wehring | 18 Dec 2014

Here's a look at what was happening on this day in...


Olly Wehring | 5 Nov 2014

Here's a look at what was happening on this day in...


Olly Wehring | 10 Oct 2014

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


James Wilmore | 10 Oct 2014

Red Bull has kicked off a process to reimburse its US consumers after agreeing to pay out US$13m to settle a lawsuit accusing the company of false advertising.


Stuart Todd | 22 Sep 2014

A tax on energy drinks in France has fallen foul of the country's Constitutional Council for a second time, but could be introduced in another form.


Olly Wehring | 10 Sep 2014

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.


Andy Morton | 15 Jul 2014

All Market Inc has sold a 25% stake of Vita Coco to a Chinese distributor for about US$166m, as the coconut water brand prepares to launch in the country.


James Wilmore | 2 Jun 2014

The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO.


James Wilmore | 30 May 2014

The number of complaints about adverts for alcohol in the UK fell by 16% last year, but three soft drinks firms featured in the ten most-complained-about campaigns.


James Wilmore | 11 Feb 2014

Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.


Andy Morton | 10 Feb 2014

Red Bull is to invest GBP2m (US$3.3m) in the launch of its second low-calorie energy drink in the UK.


Olly Wehring | 1 Nov 2013

The top ten stories published on just-drinks this week:


Andy Morton | 29 Oct 2013

Red Bull has declined to comment directly on reports of a US$85m lawsuit filed against it by the family of a New York man who died after allegedly drinking one of its energy drinks.


Stuart Todd | 24 Oct 2013

The French Assembly has voted in favour of introducing a tax on energy drinks.

Company research

Red Bull GmbH: Consumer Packaged Goods - Company Profile & SWOT Analysis

Red Bull GmbH: Consumer Packaged Goods - Company Profile & S

"Red Bull GmbH: Consumer Packaged Goods - Company Profile & SWOT Analysis" report, published by Canadean provides a succinct overview of the company and its operations, detailing their current and fut...

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Red Bull Deutschland GmbH in Soft Drinks (Germany)

Red Bull Deutschland GmbH in Soft Drinks (Germany)

Red Bull Deutschland has a strong marketing strategy, similar to that of its parent company. Sponsorship of sports events and using all possible channels (except for print) to capture the maximum youn...

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Red Bull do Brasil Ltda in Soft Drinks (Brazil)

Red Bull do Brasil Ltda in Soft Drinks (Brazil)

Red Bull is the absolute leader in energy drinks, whose main strategy is to invest in advertising campaigns under the slogan “Dê asas a sua imaginação” (Unleash your imagination). In order to keep com...

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