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Comment - Monster Success: Know Your Consumer

Never far from the headlines, Monster Beverage Corp has caught Richard Corbett's eye; be it for its near-constant presence in litigation or...

Monster puts brakes on global budget - CEO

A cutback on international promotions and sponsorships has helped return Monster Beverage Corp to profits growth, its CEO has said....

Should Monster be wary of bright future?

It was a tough 2013 for Monster Beverage Corp as a year of court and regulatory battles saw net profits dip in November's year-to-date resul...

Analysis - Monster self-regulation bid could help

Monster Beverage's bid to introduce marketing guidelines for the US energy drinks industry may take time, but could eventually cut scrutiny...

Latest News

All Market sells US$166m stake in China deal 15 Jul 2014

Andy Morton

All Market Inc has sold a 25% stake of Vita Coco to a Chinese distributor for about US$166m, as the coconut water brand prepares to launch in the country.

Marley Beverage Company appoints president & CEO 2 Jun 2014

James Wilmore

The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO.

UK alcohol ad complaints fall 16% 30 May 2014

James Wilmore

The number of complaints about adverts for alcohol in the UK fell by 16% last year, but three soft drinks firms featured in the ten most-complained-about campaigns.

Ballantine's links with music streaming site 11 Feb 2014

James Wilmore

Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.

Red Bull adds Red Bull Zero Calories to UK range 10 Feb 2014

Andy Morton

Red Bull is to invest GBP2m (US$3.3m) in the launch of its second low-calorie energy drink in the UK.

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