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Monster Beverage Corp to launch in China - CEO

Monster Beverage Corporation wants to launch its products in China after the Coca-Cola Co agreed to takes a minority stake in the company....

Coca-Cola can unleash Monster with energy plunge

After years of speculation, the Coca-Cola Co yesterday finally took the plunge and agreed to snap up a 16.7% stake in Monster Beverage Corpo...

Sugar fears push Monster to low-cal options

The CEO of Monster Beverage Corps has said its new Ultra Sunrise will help capture trends for “lighter” energy drinks as health fears over s...

Analysis - The yin and yang of Monster Beverage

Monster Beverage Corp has attracted a lot of conflicting viewpoints over the past month....

Latest News

Chinese brands threaten soft drinks hegemony 10 Sep 2014

Olly Wehring

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.


All Market sells US$166m stake in China deal 15 Jul 2014

Andy Morton

All Market Inc has sold a 25% stake of Vita Coco to a Chinese distributor for about US$166m, as the coconut water brand prepares to launch in the country.


Marley Beverage Company appoints president & CEO 2 Jun 2014

James Wilmore

The Marley Beverage Company (MBC) has appointed a former Red Bull, Diageo and PepsiCo executive as its new president and CEO.


UK alcohol ad complaints fall 16% 30 May 2014

James Wilmore

The number of complaints about adverts for alcohol in the UK fell by 16% last year, but three soft drinks firms featured in the ten most-complained-about campaigns.


Ballantine's links with music streaming site 11 Feb 2014

James Wilmore

Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.

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