Pernod Ricard

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Patron's lesson for the broader spirits sector

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that...

Are craft spirits friend or foe to big companies?

Last night, the Davids and Goliaths of the spirits category gathered at the Worshipful Company of Distillers' City Debate in London to discu...


Richard Woodard | 24 May 2016

just-drinks presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Andy Morton | 4 May 2016

Morgan Stanley last week released a report based on a survey of US wholesalers that found increased confidence is the country's spirits market. The financial firm said the report, its first to directly survey wholesalers, is more forward-looking that traditional channel data and attempts to "identify key trends before they appear in Nielsen data and sell-side forecasts". The survey also quizzed wholesalers on future category performance. Here's a run-down of the key findings.


Olly Wehring | 4 May 2016

Late yesterday, Pernod Ricard confirmed that it has opened discussions with Sazerac with a view to selling its Paddy Irish whiskey brand. Here's a look at Paddy and its position in the Irish whiskey category and Pernod's portfolio.


Lucy Britner | 20 Apr 2016

Following the release of its full-year results yesterday, Remy Cointreau's CFO has thrown down the gauntlet to other Cognac producers operating in the US. 

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Andy Morton | 21 Jan 2016

With just seven weeks left until the start of ProWein, just-drinks sat down with lead organiser Michael Degan to ask what makes the wine and spirits show one of the biggest draws on the alcohol calendar. Along the way, Degan reveals why the show is unlikely to get much bigger, discusses the possibility of adding beer to the mix and why German rock bands know their Riesling from their Spatburgunder.

Latest News

Olly Wehring | 23 May 2016

Pernod Ricard has announced the appointment of Ben Gibson as operations director for its European Travel Retail unit, with present incumbent Phil Corfield set to retire.


Lucy Britner | 19 May 2016

Pernod Ricard's US unit has launched three special edition single cask Glenlivet whiskies to commemorate the brand's association with Pullman trains.


Lucy Britner | 17 May 2016

Pernod Ricard has released the latest limited edition bottle design for its Absolut vodka brand. 


Andy Morton | 13 May 2016

Pernod Ricard has joined rival Diageo in backing the campaign to keep Britain in the EU.


Olly Wehring | 12 May 2016

Pernod Ricard has announced further details of the new structure of its operations in the US, a market that the group considers key to its medium-term goals.


Andy Morton | 4 May 2016

US wholesalers have predicted volumes for Pernod Ricard's Absolut vodka will decline over the next six months, according to a new Morgan Stanley survey.


Andy Morton | 3 May 2016

Pernod Ricard is in exclusive talks with Sazerac over the sale of its Paddy Irish whiskey brand.


Andy Morton | 3 May 2016

Pernod Ricard is to expand its Our/Vodka project, allowing the distilleries set up under the scheme to sell outside of their home countries for the first time.


Lucy Britner | 22 Apr 2016

Pernod Ricard's MD of finance & operations has said the company will only innovate around its Jameson brand "with substance".


Andy Morton | 21 Apr 2016

A strong performance in the US has driven nine-month sales growth for Pernod Ricard despite a decline in China.


Olly Wehring | 20 Apr 2016

Pernod Ricard has rounded off the Olmeca Altos Tequila "family" in the US with the launch of an Añejo expression of the brand in selected states.


Olly Wehring | 15 Apr 2016

The UK arm of Pernod Ricard has lined up the launch of an extension of its Campo Viejo Rioja wine brand in the country.


Olly Wehring | 8 Apr 2016

The senior VP of spirits sales at Pernod Ricard's US division has stepped down, with the unit creating the new position of chief commercial officer for spirits.


Lucy Britner | 6 Apr 2016

Remy Cointreau has been the most successful spirits company in converting its social media activity into sales, according to analysts at Societe Generale.


Lucy Britner | 6 Apr 2016

Pernod Ricard has repackaged its Havana Club 7 brand in an effort to closer align the rum with its Cuban roots.


Olly Wehring | 31 Mar 2016

Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.


Olly Wehring | 23 Mar 2016

Pernod Ricard's Irish Distillers unit has lined up the global launch of a new Jameson Irish whiskey expression.


Olly Wehring | 22 Mar 2016

Pernod Ricard's Canadian affiliate, Corby Spirit & Wine, has switched the UK representation of its Lamb's rum brand back to the French company's unit in the country.


Olly Wehring | 15 Mar 2016

Bacardi has updated its US legal filing from 2004 against Pernod Ricard over the Havana Club trademark in the country.


Lucy Britner | 15 Mar 2016

Pernod Ricard's vodka arm, The Absolut Co, has partnered with a kitchen products and apps designer to help drinkers to create cocktails at home.


Andy Morton | 11 Mar 2016

Pernod Ricard has launched a new Glenlivet expression exclusively into Edinburgh airport to mark 100 years since flying began there. 


Andy Morton | 11 Mar 2016

Pernod Ricard has opened its own wine and spirits store in Mumbai airport that sells more than 40 of its brands.

Latest blogs

Andy Morton | 17 Feb 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.


Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Pernod Ricard SA - Strategy and SWOT Report

Pernod Ricard SA - Strategy and SWOT Report

Pernod Ricard SA - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerin...

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Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Pernod Ricard SA : Consumer Packaged Goods - Company Profile

Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

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Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnership

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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