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Latest Interviews

just the answer – Diageo 30 Apr 2009

just-drinks.com editorial team

As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

Latest News

Diageo lines up UK innovations push 23 Mar 2015

James Wilmore

Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.

Pimm's No. 6 Vodka Cup to return 30 Oct 2014

James Wilmore

Diageo has announced plans to reinstate its Pimm's variant 'No. 6 Vodka Cup' in the UK after public complaints over its delisting.

Diageo brings Pimm's to Greece 20 May 2013

Andy Morton

Diageo has launched Pimm's in Greece, the first European country to host the liqueur brand outside its home UK market.

Diageo's Pimm's Blackberry and Elderflower 19 Apr 2013

Andy Morton

Diageo has launched a flavoured extension to its Pimm's range in time for the summer.

Beam Global, Maxxium UK upbeat on Courvoisier 9 Mar 2011

just-drinks.com editorial team

Beam Global Spirits & Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in 2011, buoyed by success from increasing its investment last year.

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