Pimm's company news 
GREECE: Diageo kick-starts Pimm's European venture
20 May 2013
Diageo has launched Pimm's in Greece, the first European country to host the liqueur brand outside its home UK market.
Product Launch - UK: Diageo's Pimm's Blackberry and Elderflower
19 April 2013
Diageo has launched a flavoured extension to its Pimm's range in time for the summer.
UK: Beam Global, Maxxium to maintain Courvoisier spend
9 March 2011
Beam Global Spirits & Wine's distributor in the UK, Maxxium, is to maintain its marketing spend on Courvoisier Cognac in 2011, buoyed by success from increasing its investment last year.
just the facts - Secret recipes
28 January 2010
Soft drinks group AG Barr this week bowed to pressure from regulatory authorities and agreed to remove two colourings from its flagship Irn-Bru drink.
just the round-up - The week in drinks
2 October 2009
The top ten stories published on just-drinks this week:
UK: Diageo, Sainsbury's settle Pimm's row
1 October 2009
Diageo and Sainsbury's have come to an agreement over the UK supermarket's Pimm's-like beverage, Pitchers.
just the round-up - The week in drinks
21 August 2009
The top ten stories published on just-drinks this week:
UK: Diageo sues Sainsbury's over Pimm's 'copycat'
17 August 2009
Diageo has launched legal action against UK supermarket chain Sainsbury's, accusing the retailer of breaching copyright on the Pimm's brand.
UK: CCE and Diageo team up for off-trade drive
18 June 2009
Coca-Cola Enterprises (CCE) has teamed up with Diageo UK to launch a “multi-million pound” marketing campaign to drive spirit-mixer sales in the off-trade.
just the answer – Diageo
30 April 2009
As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.
UK: Diageo rolls out autumn spirits campaign
18 August 2008
Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.
UK: Diageo goes nationwide with Pimm’s
15 May 2008
Diageo Great Britain is to launch a GBP5.1m (US$9.93m) nationwide marketing campaign for its Pimm’s brand this summer.
UK: Diageo lines up Pimm's summer push in UK
27 April 2007
Diageo Great Britain plans to launch a heavyweight marketing and advertising campaign to push sales of Pimm's over the summer in the UK.
UK: Mount Gay uses sailing ties to double sales
4 August 2006
Barbados-based firm Mount Gay Rum has more than doubled UK sales in the past five years and anticipates growing more than 10% ahead of the dark and golden rum market there during 2006.
