Pernod Ricard

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Have spirits companies forgotten the mainstream?

It's the last thing the English language needs, but could a companion term to the verbally-ugly 'premiumisation' pass into everyday use in t...

Pernod's mood darkens over India - Analysis

If it's not one thing then it's another. Such is the way of the global drinks market....


Richard Woodard | 4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.


Ian Buxton | 3 Apr 2017

Last month, Diageo handed the microphone to the head of its operations in Africa. Spirits commentator Ian Buxton was among those of us who listened in.


Lucy Britner | 30 Mar 2017

Yesterday, the head of Pernod Ricard's Europe, Middle East & Africa operations, Christian Porta, updated analysts on the group's performances in the regions, as well as reviewing Latin America. Here, just-drinks picks out the key themes, with commentary from analysts.


Joe Bates | 23 Mar 2017

Next week sees the International Association of Airport & Duty Free Stores host its annual 'Duty Free Show of the Americas' in Orlando. But, this year's exhibition marks the end of an era. Joe Bates reports.

Latest Interviews

Olly Wehring | 16 Mar 2017

Last month, just-drinks spoke at length with Alex Ricard, the CEO of Pernod Ricard. In the first part of our exclusive interview, Ricard considered the group's recent performances in India and China. He also discussed the use of price both to grow sales and to drive premiumisation. Here, in part two, he looks at some of the group's more important brands, the strategy behind acquiring craft spirits companies, and the changes he has introduced to Pernod since becoming CEO two years ago.


Olly Wehring | 14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.

Latest News

Olly Wehring | 25 Apr 2017

The Portman Group has recruited the head of EU & international government relations at Tesco to become its next CEO.


Lucy Britner | 25 Apr 2017

Maison Ferrand has released its first Cognac to be aged in two different casks. Pierre Ferrand Reserve Double Cask Cognac was aged in traditional French oak Cognac casks and in casks that once held Banyuls, a fortified wine produced and aged in the south of France.


Lucy Britner | 21 Apr 2017

The head of marketing for dark spirits at Pernod Ricard's UK unit has called for more innovation around entry-level Cognac. 


Andy Morton | 21 Apr 2017

Pernod Ricard yesterday announced a 4% rise in organic sales in the nine months to the end of March. Here's a rundown of the top-line figures by region:


Andy Morton | 20 Apr 2017

Strong growth in the US has helped drive solid nine-month sales for Pernod Ricard despite continued weakness for Absolut vodka.


Lucy Britner | 19 Apr 2017

Pernod Ricard's Travel Retail unit has lined up a second expression as part of its Chivas Regal 18 Ultimate Cask Collection range.


Andy Morton | 6 Apr 2017

Pernod Ricard is to combine its three Travel Retail regions into one as part of a shake-up in the challenged channel. 


Lucy Britner | 5 Apr 2017

United States Beverage has lined up a coconut-flavoured beer, which it will produce and distribute as part of a licence arrangement with Pernod Ricard's Malibu brand.


Andy Morton | 3 Apr 2017

Pernod Ricard has completed the divestment of its Domecq brandies and wines for EUR81m (US$86.3m).


Olly Wehring | 3 Apr 2017

Corby Spirit & Wine and parent Pernod Ricard have secured an extension to their distribution agreement in the US.


Olly Wehring | 22 Mar 2017

Pernod Ricard is set to roll out a new VS expression of its Martell Cognac brand in the US.


Andy Morton | 17 Mar 2017

Pernod Ricard CEO Alex Ricard has deemed the current Travel Retail model unsustainable, calling for an end to the practice of retailers overbidding for airport concessions.


Olly Wehring | 16 Mar 2017

The head of Pernod Ricard has confirmed that he has introduced zero-based budgeting into the organisation, but flagged that the measure works on a "reallocation of resources" basis.


Andy Morton | 15 Mar 2017

Pernod Ricard is to list calorie and alcohol content for all of its strategic brands online, stopping short of rival Diageo's plan to include the data on pack labels.


Lucy Britner | 15 Mar 2017

Pernod Ricard's UK unit has lined up two RTD flavours for its Jameson Irish whiskey brand. 


Lucy Britner | 14 Mar 2017

The CEO of Pernod Ricard has countered suggestions that the group has been over-reliant on its Cognac portfolio in China.


Olly Wehring | 7 Mar 2017

Pernod Ricard has unveiled the second iteration of Havana Club’s Tributo collection.


Lucy Britner | 7 Mar 2017

Pernod Ricard has extended the recently-released lime variant of its Absolut vodka brand to the UK, as it looks to capitalise on what it claims is the growing popularity of citrus drinks in the country.


Lucy Britner | 23 Feb 2017

Pernod Ricard's Irish Distillers division has released a range of "experimental super premium whiskeys" from its Midleton distillery in Ireland. 


Lucy Britner | 13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.


Lucy Britner | 13 Feb 2017

Pernod Ricard's local vodka project in Berlin is set to receive a distribution boost, in order to help the brand reach the wider German market.


Lucy Britner | 10 Feb 2017

The CEO of Pernod Ricard has said the company must stand its ground on Absolut's pricing in the US, in the wake of increasing pressure from the vodka category.

Latest blogs

Andy Morton | 17 Feb 2016

At a media breakfast in London, Pernod Ricard CEO Alex Ricard gave an interesting response to a question he's no doubt asked a lot.


Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Pernod Ricard Austria GmbH in Alcoholic Drinks (Austria)

Pernod Ricard Austria GmbH in Alcoholic Drinks (Austria)

Pernod Ricard Austria is expected to continue to focus on offering premium quality spirits over the forecast period in order to meet the consumer demand for premium products, and thus move up to the l...

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Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)

Pernod Ricard Deutschland GmbH in Alcoholic Drinks (Germany)

Pernod Ricard’s strategy in Germany will continue to focus on premiumisation and innovation in order to generate added-value....

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Pernod Ricard (S) Pte Ltd in Alcoholic Drinks (Singapore)

Pernod Ricard (S) Pte Ltd in Alcoholic Drinks (Singapore)

Pernod Ricard (S) Pte Ltd will continue to look at securing good partnerships with key players to further cement its leading position in Singapore....

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