Maxxium company news 
Product Launch - UK: Beam Inc's Jim Beam Lime Splashjust Five Years Ago: Beam keeps powder dry after losing race for Absolut
17 April 2013
It was five years ago this week that Beam Global Spirits & Wine – as Beam Inc was then known – started to come to terms with Pernod Ricard's last-minute grab of takeover target Vin & Sprit and the Absolut vodka brand at the end of March, 2008.
Product Launch – TRAVEL RETAIL: Beam Inc's Laphroaig QA Cask
2 April 2013
Beam Inc's Laphroaig QA Cask
UK: Beam Inc readies TV push for Jim Beam in UK
25 March 2013
Beam Inc is lining up the first national television advert in the UK for its Jim Beam Bourbon brand.
US: Beam Inc hits back at Sidney Frank lawsuit
4 March 2013
Beam Inc is “confident” of victory in a legal battle with Sidney Frank after the US importer filed a lawsuit against the global group and a subsidiary for US$100m.
Product Launch - TRAVEL RETAIL: Edrington's Highland Park The Warrior Series
22 February 2013
Edrington is to release the first three bottles in its six-part Warrior Series, initially exclusive to European travel retail.
UK: Maxxium renews Famous Grouse's rugby ties
17 January 2013
The Famous Grouse's links to Scottish rugby will continue after a new three-year sponsorship deal was signed, its UK distributor Maxxium has said.
UK: Maxxium puts 223-year-old Courvoisier on show
6 December 2012
Maxxium has unveiled the world's oldest Courvoisier vintage in London.
TRAVEL RETAIL: William Grant poaches Maxxium UK exec for GTR
5 October 2012
William Grant & Sons has boosted its travel retail team with the appointment of a former member of Maxxium UK.
UK: Beam Inc expands Devil's Cut release
28 September 2012
Beam Inc has expanded the release of its Jim Beam Devil's Cut to the UK, the company's UK distributor has announced.
Product Launch - TRAVEL RETAIL: Edrington Group's Brugal Siglo de Oro
26 September 2012
Edrington Group's Brugal Siglo de Oro
Product Launch - UK: Beam Inc's Sourz Apple & Cranberry
26 September 2012
Beam Inc's Sourz Apple & Cranberry
Product Launch - UK/GLOBAL: Edrington's The Macallan Gold 1824 Series
14 September 2012
Edrington has unveiled the first expression in its four-strong 1824 Scotch series.
UK: Maxxium extends warehousing partnership
4 September 2012
UK distributor Maxxium has renewed its long-standing partnership with logistics firm Norbert Dentressangle until June 2014.
UK: SPI Group expands Stoli Hot and Stoli Sticki launch
16 August 2012
SPI Group has launched its latest line of flavoured Stolichnaya vodka in the UK.
UK: Edrington hails healthy FY, despite exceptional drag
10 July 2012
Edrington has posted a healthy set of numbers for its fiscal full-year, as emerging markets drove profits.
UK: Edrington signals South-East Asia intent
4 July 2012
Edrington has South-East Asia in its sights as it seeks to expand from its China stronghold.
Product Launch - GLOBAL: The Edrington Group's Cutty Sark Storm
28 June 2012
The Edrington Group's Cutty Sark Storm
UK: Beam Inc hands Cooley distribution to Maxxium UK
27 June 2012
Beam Inc is set to take the UK distribution of its recently-acquired Cooley Distillery in-house from Eaux de Vie.
UK: Red Stag by Jim Beam gets fresh UK push
20 June 2012
The UK arm of Maxxium has unveiled details of another push for Red Stag by Jim Beam in the country, with a GBP500,000 (US$786,285) media campaign aimed at 18- to 24-year-olds.
UK: Maxxium spends GBP1.5m on Famous Grouse, Black Grouse push
7 June 2012
Maxxium UK has invested around GBP1.5m (US$2.32m) on two new TV campaigns to push the Edrington Group's Famous Grouse and Black Grouse brands in the UK.
just the Answer: Bols' 'chief energizing officer', Huub van Doorne
1 June 2012
Founded in 1575, Bols claims to be the oldest spirits brand in the world. After a rocky recent past, the company is back in Dutch hands. just-drinks caught up with Lucas Bols' self-styled “chief energizing officer” Huub van Doorne to talk about the company's plans, the launch of its new yoghurt liqueur and why the brand is big in Japan.
UK: Beam Inc's Red Stag rolls out club promotion
28 May 2012
Beam Inc partner Maxxium UK has announced the launch of a music-themed marketing campaign in the UK for its Red Stag brand.
Product Launch - TRAVEL RETAIL: The Edrington Group's The Black Grouse - Alpha Edition
13 April 2012
The Edrington Group's The Black Grouse - Alpha Edition
TRAVEL RETAIL: Beam Inc takes Jim Beam Devil's Cut to Europe
4 April 2012
Beam Inc is extending the presence of its Jim Beam Devil's Cut variant to the European travel retail channel.
Product Launch - UK: The Edrington Group's The Famous Jubilee, Special Edition Reserve
30 March 2012
The Edrington Group's The Famous Jubilee, Special Edition Reserve
Product Launch - TRAVEL RETAIL: Beam Inc's Laphroaig PX Cask
28 March 2012
Beam Inc's Laphroaig PX Cask
