Maxxium company news 
AUSTRALIA/US Beam Inc creates emerging markets MD position
25 January 2012
Beam Inc is looking to target Asia Pacific and South America through the creation of an MD role for emerging markets.
Product Launch - Edrington Group's Cutty Sark Tam o'Shanter
18 January 2012
Edrington Group's Cutty Sark Tam o'Shanter
TRAVEL RETAIL: TFWA keeps Juul-Mortensen as president
22 December 2011
Tax Free World Association has confirmed that Erik Juul-Mortensen will continue to head up the travel retail trade body for another year.
NETHERLANDS: Gruppo Campari follows partners out of International Marques venture
9 December 2011
Gruppo Campari will follow William Grant & Sons and Marnier-Lapostolle out of the three companies' International Marques distribution venture in the Netherlands, having announced a switch to Brand New Day.
just the Round-Up - The week in drinks
9 December 2011
The top ten stories published on just-drinks last week:
NETHERLANDS: William Grant & Sons moves Dutch distribution to Maxxium
5 December 2011
William Grant & Sons is set to switch distribution of its brands in the Netherlands from International Marques to Maxxium Netherlands.
UK: Maxxium, Beam Inc debut Red Stag ad
29 November 2011
Beam Inc and its co-owned distributor in the UK, Maxxium UK, have launched their first advertising campaign for Red Stag cherry-infused Bourbon in the country.
S AFRICA: Russian Standard Vodka launches in South Africa
28 November 2011
Russian Standard Vodka has announced the launch of its namesake vodka in South Africa.
US: Beam Inc arranges EMEA region into three 'clusters'
25 October 2011
Beam Inc has realigned its commercial structure in the Europe/Middle East/Africa (EMEA) region.
just The Facts - Beam Global Spirits & Wine Performance
4 October 2011
Fortune Brands has turned itself into a standalone spirits company named Beam Inc. Here, just-drinks brings you stats on the company's sales and profits for wine and spirits since 2003.
SWEDEN: Inver House Distillers distribution moves to Berntson Brands from Stellan Kramer
28 September 2011
ThaiBev's International Beverage Holdings, owner of Inver House Distillers, has switched distributor in Sweden from Stellan Kramer to Berntson Brands.
SWEDEN: Cooley Distillery drops Maxxium, Philipson & Soderberg for Berntson Brands in Sweden
30 August 2011
Cooley Distillery has switched distributor for its Irish whiskey brands in Sweden.
Product Launch – UK: Beam Global Spirits & Wine's Laphroaig Triple Wood
30 August 2011
Beam Global Spirits & Wine's Laphroaig Triple Wood
GLOBAL: SPI Group switches global commercial director
25 August 2011
SPI Group has replaced its global commercial director.
TRAVEL RETAIL: Beam Global Spirits & Wine launches Jim Beam sampling
15 August 2011
Beam Global Spirits & Wine and its part-owned distributor, Maxxium Travel Retail, have launched a sampling campaign for Jim Beam Bourbon as part of a marketing push for the brand at key European airports.
Product Launch - UK: Lucas Bols' Bols Foam
9 August 2011
Lucas Bols has launched Bols Foam in the UK.
UK: Beam Global Spirits & Wine gives Sourz TV push
20 July 2011
Beam Global Spirits & Wine is to bring its Sourz brand to UK television screens for the first time, through its Maxxium sales and marketing JV.
UK: Edrington Group plots Asia, US push on strong full-year
4 July 2011
The Edrington Group is looking to consumers in Asia and the Americas to help it build on rises in both sales and profits in its most recent fiscal year.
Comment – Soft Drinks & Water – Coca-Cola Amatil and SABMiller: A Profitable Separation
30 June 2011
Ray Rowlands of independent research consultancy Drinksinfo Ltd considers the potential outcome for Australia's Coca-Cola Amatil should SABMiller eventually succeed in its bid for the Foster’s Group's beer business.
UK: Maxxium launches Maker's Mark push
30 June 2011
Maxxium UK has revealed plans for a marketing campaign for Beam Global Sprits & Wine's Maker's Mark Bourbon brand.
Product Launch - UK: SPI Group's Stolichnaya Gala Applik
10 June 2011
SPI Group's Stolichnaya Gala Applik
Product Launch - UK: Berry Bros & Rudd's The Glenrothes 1995 Vintage
9 June 2011
Berry Bros & Rudd's The Glenrothes 1995 Vintage
UK: Ian MacLeod Distillers targets Scottish market with new appointment
25 May 2011
Ian Macleod Distillers has created the role of business development manager for its domestic market.
UK: Berry Bros & Rudd switches Inspirit Brands for Maxxium UK for No. 3 London Dry
16 May 2011
Berry Bros & Rudd Spirits has confirmed a switch of distributor in the UK for its No. 3 London Dry gin brand.
GLOBAL: Edrington Group creates Americas Duty Free, UK & Ireland area head post
11 May 2011
A reshuffle of area responsibilities at The Edrington Group has led to the creation of the role of area director for Americas Duty Free and UK & Ireland.
UK: Beam Global expands reach of Courvoisier Connoisseur Collection
10 May 2011
Beam Global Spirits & Wine has launched its new range of aged Courvoisier in the UK as it seeks to entice more premium Scotch whisky fans into Cognac.
EUR: Beam Global Spirits & Wine brings Red Stag by Jim Beam to Europe
19 April 2011
Beam Global Spirits & Wine has lined up its Red Stag by Jim Beam flavoured Bourbon for the UK and for Europe's travel retail channel.
SPAIN: Beam Global Spirits & Wine brings Larios 12 to Spain's travel retail
18 April 2011
Beam Global Spirits & Wine is set to release its Larios 12 gin variant into Spain's travel retail channel.
Comment - Soothing Voices from SABMiller and Coca-Cola Amatil for Pacific Beverages
22 March 2011
It would appear that SABMiller's troops have been ordered to stand down for the time being. Developments in Australia yesterday (21 March), regarding the brewer's Pacific Beverages joint venture with Coca-Cola Amatil, would suggest that SABMiller won't be making a move for Foster's Group's brewing division any time soon.
AUS: Beam Global Spirits & Wine partners with Coca-Cola Amatil, whither Pacific Beverages?
21 March 2011
Beam Global Spirits & Wine has shifted its sales and distribution tie-up in Australia with Pacific Beverages to one of the venture's joint-owners, Coca-Cola Amatil.
Related research
Beer - Hong Kong, China
World Cup fever in 2010 saw on-trade volume generate a positive growth of 1%, following two consecutive years of decline. Further on, economic recovery meant that consumers possessed greater financial ability and were again visiting on-trade establishments, such as pubs and bars to consume alcohol.
Cider/perry - Hong Kong, China
The 2010 FIFA World Cup has led to a renewed interest in cider/perry as on-trade establishments such as bars and pubs launched a series of promotions to attract customers during the event that lasted from June to July. Cider/perry appealed to some customers, particularly those who drove as these alcoholic beverages contain relatively lower alcohol content.
Rtds/high-strength Premixes - Hong Kong, China
2010 saw the category experiencing a slowdown in the declining rate of both volume and value sales, particularly in the on-trade channels. The recovering economy in 2010 led to consumers returning to RTDs/high-strength premixes after having seen price-sensitive consumers turning to cheaper alternatives in on-trade establishments like pubs and bars in 2009.
