Johnnie Walker

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Patron's lesson for the broader spirits sector

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that...

Spirits in 2015 - just-drinks Review of the Year

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, de...


Joe Bates | 15 Oct 2015

As over 100 beer, spirits and wine firms head to flood-hit Cannes this weekend for the Tax Free World Association's World Exhibition - the biggest event in the Travel Retail industry’s calendar - they can look back on a tumultuous year. On the one hand, the number of international travellers continues to rise worldwide. Yet, a growing number of destabilising factors have hit the Travel Retail sector hard in recent times, jeopardising a niche, but high-profile business that, according to The IWSR, was worth in the region of US$9bn last year.


Lucy Britner | 17 Sep 2015

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?


Ian Buxton | 18 Aug 2015

The brown spirits category continues to see segments rise and fall in popularity. This month, Ian Buxton looks at rye, which has surprised many with its recent return to form.


Lucy Britner | 15 Jul 2015

Anti-counterfeiting measures have been around for a while, and various closures have appeared on the market to stop empty bottles from being topped up with fake product. But drinks companies have started going one step beyond, and now opening a bottle can put consumers in the spotlight, enter them into competitions and give them brand information.

Latest Interviews

Ben Cooper | 13 Dec 2012

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.


Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

Andy Morton | 4 Jan 2016

Diageo has completed the sale of most of its remaining wine assets to Treasury Wine Estates (TWE).


Andy Morton | 22 Dec 2015

Diageo has been removed from a small business group's "hall of shame" after it was judged to have made amends for lengthening the payment time for its small suppliers.


Andy Morton | 11 Dec 2015

Diageo has said it wants to fix its malt Scotch "underperformance" in Travel Retail, with plans to lead the category by 2018.


Andy Morton | 8 Dec 2015

Diageo has launched a new pack for Johnnie Walker Blue Label exclusively for Singapore Airlines.


Andy Morton | 23 Oct 2015

Diageo's global Travel Retail head has said Johnnie Walker is going through its “most successful period” as the company leverages a new promotional tool to take market share.


Olly Wehring | 23 Oct 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer and soft drinks & water.


Olly Wehring | 18 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 17 Sep 2015

Diageo has rolled out its largest marketing push for the Johnnie Walker brand in an attempt to connect with the next generation of Scotch whisky consumers.


Olly Wehring | 11 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.


Olly Wehring | 4 Sep 2015

Diageo is poised to release a new, Scotch whisky-based product in Latin America in the coming months, possibly as an extension of the Johnnie Walker brand.


Olly Wehring | 18 Aug 2015

Here's a look at what was happening on this day in...


Andy Morton | 5 Aug 2015

Diageo has added a new city to its skyline-inspired range of Johnnie Walker Blue Label bottles.


Olly Wehring | 21 Jul 2015

Here's a look at what was happening on this day in...


Olly Wehring | 15 Jul 2015

Here's a look at what was happening on this day in...


Andy Morton | 15 Jul 2015

Diageo has declined to comment on reports it is looking outside the company for its next chief financial officer.


Richard Woodard | 13 Jul 2015

A new “smart wine bottle” designed to fight counterfeiting and aid consumer communication will be unveiled in Shanghai later this week.


Andy Morton | 10 Jul 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 8 Jul 2015

Diageo has launched a new limited-edition series for its Johnnie Walker brand that will use different wood finishes for the blended Scotch.


Lucy Britner | 8 Jun 2015

Diageo has refused to be drawn on speculation of a possible takeover bid from Brazilian investment company 3G Capital.


Andy Morton | 22 May 2015

Diageo has harnessed the star power of its link-up with upcoming Hollywood movie Entourage to launch a new responsible drinking ad.


Olly Wehring | 18 May 2015

Here's a look at what was happening on this day in...

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Global Spirits Market: News and Events May 2015

Global Spirits Market: News and Events May 2015

The report provides a review of the latest news and key events in the global spirits market during May 2015....

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Spirits in the Philippines

Spirits in the Philippines

Whiskies grew rapidly in 2014, with a 27% total volume sales increase. The category’s growth is evidenced by 14% total volume sales CAGR over the review period....

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Cider/Perry in the Philippines

Cider/Perry in the Philippines

Total volume sales of cider/perry remain negligible and demand is very low. Demand is limited to expatriates who live and work in the Philippines...

Read more >

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