Johnnie Walker

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Latest Insights

just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...

Preview - Tax Free World Association Asia Pacific

Ahead of next week's TFWA Asia Pacific Exhibition & Conference in Singapore, which starts on Sunday, Joe Bates surveys the Travel Retail lan...


Top Wine & Spirits Trends in the Last Ten Years

Stuart Whitwell at Intangible Business | 10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.


Comment - Will We Understand the Language of Rum?

Richard Woodard | 21 Apr 2015

Gruppo Campari's decision to change the names of several rum brands in its Appleton Estate portfolio suggests that the segment may have stumbled on its own language. Does this mark the end of rum's reliance on the terminology used by Cognac and Scotch whisky? Richard Woodard delves deeper.


Will Brown-Forman prosper from vodka decline?

Andy Morton | 8 Apr 2015

If the spirits story of the last 40 years has been vodka's ascent to domination, are we now witnessing a whiskey fightback?


Don Julio: Diageo's Mexican Trojan Horse

Richard Woodard | 12 Mar 2015

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequila operations, the country itself is ripe for growth. Richard Woodard investigates.

Latest Interviews

Interview - CEO of Brown-Forman

Ben Cooper | 13 Dec 2012

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.


Interview - Diageo president of LatAm & Caribbean

Olly Wehring | 28 May 2012

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

Diageo silent over 3G takeover talk

Lucy Britner | 8 Jun 2015

Diageo has refused to be drawn on speculation of a possible takeover bid from Brazilian investment company 3G Capital.


Diageo adds to Entourage tie-up - video

Andy Morton | 22 May 2015

Diageo has harnessed the star power of its link-up with upcoming Hollywood movie Entourage to launch a new responsible drinking ad.


just a While Ago - On 18 May in...

Olly Wehring | 18 May 2015

Here's a look at what was happening on this day in...


Diageo opens Johnnie Walker House in Singapore

Lucy Britner | 18 May 2015

Diageo and DFS Group have opened the latest Johnnie Walker-dedicated retail outlet, in Singapore Changi Terminal 3.


Diageo teams Johnnie Walker up with Entourage

Andy Morton | 28 Apr 2015

Diageo has launched a Johnnie Walker Scotch whisky ad in partnership with a new movie based on the US TV show Entourage.


just a While Ago - On 24 April in...

Olly Wehring | 24 Apr 2015

Here's a look at what was happening on this day in...


Pernod unveils Absolut Elyx House in New York

Andy Morton | 7 Apr 2015

Pernod Ricard has opened a "brand home" in New York for its Absolut Elyx vodka that doubles as its US head's private residence.


just a While Ago - On 17 March in...

Olly Wehring | 17 Mar 2015

Here's a look at what was happening on this day in...


Diageo "smart bottle" targets consumers at home

Andy Morton | 25 Feb 2015

Diageo has unveiled a new “smart bottle” that can send consumers targeted marketing even after purchase.


Diageo adds Dubai to Johnnie Walker skyline series

Andy Morton | 23 Feb 2015

Diageo is to launch a second range of skyline-inspired Johnnie Walker Blue Label bottles, starting with Dubai.


just a While Ago - On 20 February in...

Olly Wehring | 20 Feb 2015

Here's a look at what was happening on this day in...


Diageo speaks out over Guinness, PL rumours

James Wilmore | 30 Jan 2015

Diageo has branded as “speculation” reports that it is vying to make Guinness the next headline brand sponsor of football's English Premier League.


just a While Ago - On 15 January in...

Olly Wehring | 15 Jan 2015

Here's a look at what was happening on this day in...


Diageo unveils Johnnie Walker Travel Retail bottle

Andy Morton | 6 Nov 2014

Diageo is to launch a limited-edition Johnnie Walker Gold Label bottle exclusively into Travel Retail.


just the Week in - Spirits & Wine

Olly Wehring | 31 Oct 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


just a While Ago - On 28 October in...

Olly Wehring | 28 Oct 2014

Here's a look at what was happening on this day in...


just a While Ago - On 2 October in...

Olly Wehring | 2 Oct 2014

Here's a look at what was happening on this day in...


just the Week in - Spirits & Wine

Olly Wehring | 26 Sep 2014

Here's the round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Diageo to appeal Explorers' Club ruling

Olly Wehring | 6 Aug 2014

Diageo is set to appeal a legal ruling in the US against its use of the term 'Explorers' Club' in the Johnnie Walker Explorers' Club brand extension.


Jude Law stars in Johnnie Walker Blue Label film

James Wilmore | 1 Jul 2014

Diageo has secured the services of actor Jude Law to promote its Johnnie Walker Blue Label brand through a short film.


Emperador Inc rises up spirits volumes chart

Andy Morton | 30 Jun 2014

Emperador Inc's namesake brandy became the second-largest spirits brand in the world last year, but still trails far behind HiteJinro's South Korean soju Jinro, new figures show.


Johnnie Walker retains Power 100 top spot

James Wilmore | 2 Jun 2014

Diageo's Johnnie Walker has come top of a poll assessing the leading global wine and spirits brands, for the second year running.

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