Johnnie Walker

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Latest Insights

Martini and F1 - A Match Made in... Bahrain?

Yesterday morning, I headed into London to attend an event that had been shrouded in secrecy. All I knew was that it concerned Bacardi's Mar...

Diageo ups on-trade focus

Diageo has been too heavily focussed on off-trade distribution in global markets in recent years and took its “foot off the pedal” in the on...

Focus - Diageo's FY Performance by Region, Brands

Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look...

ISC Trophy Winners 2013 II

Last week, the International Spirits Challenge announced the full list of gold medal and trophy-winning spirits brands for 2013. Here is the...

Latest Interviews

Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.


Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

Jude Law stars in Johnnie Walker Blue Label film 1 Jul 2014

James Wilmore

Diageo has secured the services of actor Jude Law to promote its Johnnie Walker Blue Label brand through a short film.


Emperador Inc rises up spirits volumes chart 30 Jun 2014

Andy Morton

Emperador Inc's namesake brandy became the second-largest spirits brand in the world last year, but still trails far behind HiteJinro's South Korean soju Jinro, new figures show.


Johnnie Walker retains Power 100 top spot 2 Jun 2014

James Wilmore

Diageo's Johnnie Walker has come top of a poll assessing the leading global wine and spirits brands, for the second year running.


Diageo takes legal action over Admiral Nelson's 28 Mar 2014

James Wilmore

Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.


Diageo faces lawsuit over Johnnie Walker Explorers 24 Mar 2014

James Wilmore

Diageo is facing a legal battle over the name of its Johnnie Walker Explorers' Club range after a New York City club for real-life explorers launched a lawsuit.

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