Johnnie Walker

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Latest Insights

Martini and F1 - A Match Made in... Bahrain?

Yesterday morning, I headed into London to attend an event that had been shrouded in secrecy. All I knew was that it concerned Bacardi's Mar...

Diageo ups on-trade focus

Diageo has been too heavily focussed on off-trade distribution in global markets in recent years and took its “foot off the pedal” in the on...

Focus - Diageo's FY Performance by Region, Brands

Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look...

ISC Trophy Winners 2013 II

Last week, the International Spirits Challenge announced the full list of gold medal and trophy-winning spirits brands for 2013. Here is the...

Latest Interviews

Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.


Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

just a While Ago - On 28 October in... 28 Oct 2014

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 2 October in... 2 Oct 2014

Olly Wehring

Here's a look at what was happening on this day in...


just the Week in - Spirits & Wine 26 Sep 2014

Olly Wehring

Here's the round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Diageo to appeal Explorers' Club ruling 6 Aug 2014

Olly Wehring

Diageo is set to appeal a legal ruling in the US against its use of the term 'Explorers' Club' in the Johnnie Walker Explorers' Club brand extension.


Jude Law stars in Johnnie Walker Blue Label film 1 Jul 2014

James Wilmore

Diageo has secured the services of actor Jude Law to promote its Johnnie Walker Blue Label brand through a short film.

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