Johnnie Walker

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Diageo's smart Seedlip sustainability move

In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and su...

Why has Heineken made a Formula 1 U-turn?

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whethe...


Lucy Britner | 6 Dec 2016

Late last week, Diageo's North America president, Deirdre Mahlan, hosted a conference call with analysts. Having spent just over a year in the role, Mahlan offered some insight into the company's largest and most profitable region. Here, just-drinks picks out some key points from the call.


Richard Woodard | 17 May 2016

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?


Lucy Britner | 14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.


Joe Bates | 15 Oct 2015

As over 100 beer, spirits and wine firms head to flood-hit Cannes this weekend for the Tax Free World Association's World Exhibition - the biggest event in the Travel Retail industry’s calendar - they can look back on a tumultuous year. On the one hand, the number of international travellers continues to rise worldwide. Yet, a growing number of destabilising factors have hit the Travel Retail sector hard in recent times, jeopardising a niche, but high-profile business that, according to The IWSR, was worth in the region of US$9bn last year.

Latest Interviews

Andy Morton | 1 Nov 2016

In July, Diageo turned its previously-combined Middle East & Global Travel Retail division into a standalone GTR unit. At the same time, TR head Doug Bagley stood down and was replaced by Dayalan Nayager, Bagley's European TR regional leader. Last month, at the Tax Free World Association exhibition in Cannes, just-drinks caught up with Nayager to find out how the new structure was working, as well as his thoughts on the overall state of the GTR channel.


Ben Cooper | 13 Dec 2012

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Lucy Britner | 11 Nov 2016

Diageo's Global Travel Retail unit has opened a Johnnie Walker House retail store in Bahrain Duty Free.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Andy Morton | 5 Oct 2016

New European Union regulations on nutritional labelling could put an end to alcohol exclusives in the Global Travel Retail channel, the head of the Tax Free World Association has warned.


Andy Morton | 4 Oct 2016

A "personalised" bottle has helped drive up sales of Baileys by 60% in Dublin airport, Diageo has said, as the company embarks on a personalisation push for the brand in Global Travel Retail.


Andy Morton | 28 Sep 2016

Diageo has unveiled plans for a regeneration project on the former site of its Johnnie Walker plant in the west of Scotland.


Andy Morton | 21 Sep 2016

Diageo's Johnnie Walker is to shrug off gloomy forecasts for Travel Retail and invest in the channel over the upcoming gifting period, the brand's head has said.


Andy Morton | 21 Sep 2016

A new Johnnie Walker range is not intended to emulate Bourbon, the brand's global director has said, after initial expressions all featured a North American style.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 13 Sep 2016

Diageo has launched a limited-edition Johnnie Walker that is the first release from an experimental new range called Blenders' Batch.


Andy Morton | 7 Sep 2016

Diageo's latest Johnnie Walker House in China is to share space with the company's baijiu brand, Shuijingfang.


Lucy Britner | 30 Jun 2016

Diageo has unveiled labelling of per-serving nutritional facts on its Johnnie Walker Red Label packs, as it looks to encourage drinkers to make informed choices.


Andy Morton | 4 Jan 2016

Diageo has completed the sale of most of its remaining wine assets to Treasury Wine Estates (TWE).


Andy Morton | 22 Dec 2015

Diageo has been removed from a small business group's "hall of shame" after it was judged to have made amends for lengthening the payment time for its small suppliers.


Andy Morton | 11 Dec 2015

Diageo has said it wants to fix its malt Scotch "underperformance" in Travel Retail, with plans to lead the category by 2018.


Andy Morton | 8 Dec 2015

Diageo has launched a new pack for Johnnie Walker Blue Label exclusively for Singapore Airlines.


Andy Morton | 23 Oct 2015

Diageo's global Travel Retail head has said Johnnie Walker is going through its “most successful period” as the company leverages a new promotional tool to take market share.


Olly Wehring | 23 Oct 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer and soft drinks & water.


Olly Wehring | 18 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 17 Sep 2015

Diageo has rolled out its largest marketing push for the Johnnie Walker brand in an attempt to connect with the next generation of Scotch whisky consumers.


Olly Wehring | 11 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.


Olly Wehring | 4 Sep 2015

Diageo is poised to release a new, Scotch whisky-based product in Latin America in the coming months, possibly as an extension of the Johnnie Walker brand.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Spirits in the Philippines

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Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT

Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

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Cider/Perry in the Philippines

Cider/Perry in the Philippines

In 2015 cider/perry had very limited availability due to a lack of consumer awareness, which made sales in the category negligible....

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