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Latest Insights

Don Julio: Diageo's Mexican Trojan Horse

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequ...

Diageo banks on China's wider gifting culture

Gifting is still an “integral” part of wider Chinese culture, but the country's anti-extravagance campaign has been “incredibly disruptive”,...

Comment - Spirits - Where Next for Scotch Whisky?

The Scotch whisky category appears to have hit a tipping point. What does the future look like for the until-recently booming category? Ian...

Martini and F1 - A Match Made in... Bahrain?

Yesterday morning, I headed into London to attend an event that had been shrouded in secrecy. All I knew was that it concerned Bacardi's Mar...

Latest Interviews

Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.


Interview - Diageo president of LatAm & Caribbean 28 May 2012

Olly Wehring

Earlier today (28 May), Diageo announced that it will buy the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada for BRL900m (US$453.9m). As part of its press material, the company issued a short interview with the president of its Latin America and Caribbean operations, Randy Millian, in which he discussed the purchase.

Latest News

just a While Ago - On 17 March in... 17 Mar 2015

Olly Wehring

Here's a look at what was happening on this day in...


Diageo "smart bottle" targets consumers at home 25 Feb 2015

Andy Morton

Diageo has unveiled a new “smart bottle” that can send consumers targeted marketing even after purchase.


Diageo adds Dubai to Johnnie Walker skyline series 23 Feb 2015

Andy Morton

Diageo is to launch a second range of skyline-inspired Johnnie Walker Blue Label bottles, starting with Dubai.


just a While Ago - On 20 February in... 20 Feb 2015

Olly Wehring

Here's a look at what was happening on this day in...


Diageo speaks out over Guinness, PL rumours 30 Jan 2015

James Wilmore

Diageo has branded as “speculation” reports that it is vying to make Guinness the next headline brand sponsor of football's English Premier League.

Company research

Spirits in the Philippines

Spirits in the Philippines

In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher pric...

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Cider/Perry in Taiwan

Cider/Perry in Taiwan

As most channels in Taiwan do not offer cider/perry products, they remained unpopular in 2012. Only premium supermarkets/hypermarkets, restaurants and pub/bars sold cider/perry products in their outle...

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Beer in the Philippines

Beer in the Philippines

Beer has been greatly affected by the implementation of the revised excise tax, registering a 12% decline in total volume sales in 2013. Middle-class beer drinkers have reduced their consumption. As t...

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